Ziki De Naim's Internet Marketing Blog http://zikidenaim.com Internet Marketing Alchemy - Coaching, SEO, Affiliate Marketing & WebSite Traffic Techniques To Make Money Online Fri, 18 May 2012 15:38:58 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 http://zikidenaim.com http://zikidenaim.com/wp-content/mbp-favicon/WF.jpg Ziki De Naim's Internet Marketing Blog Website Content and SEO http://zikidenaim.com/website-content-and-seo/ http://zikidenaim.com/website-content-and-seo/#comments Wed, 08 Jul 2009 14:55:42 +0000 Ziki De Naim http://www.zikidenaim.com/archives/451 MOUNTAIN VIEW, CA - JANUARY 31: (FILE PHOTO) ... If you already have a website and just want to optimise it for the keywords on your website pages content. So you want to check in search engine first. Type in the search box your main keywords and see which keywords you are ranking for already. Then you'll need to optimize the website pages content for those keywords so you move higher up the search engine rankings. If you want to use more keywords in your website content, or you haven’t a website yet. Then the first step to take is to start with keyword research. You might be amazed at how many different keywords people type into the search engines search box while trying to find the same thing. Google Adword keyword tool will show you a lot of different keywords people are typing into Google search box https://adwords.google.com/select/KeywordToolExternal And you can use services like http://www.WordTracker.com as well . In order to gather the keywords your content will be based on, Start by thinking about what your prospect will be looking for, What kind of keywords the prospects will type in the search box. You have to make your website as attractive to Google as possible. But there’s actually two kinds of search engine optimisation to think about. On website page and off website page. On website page or off website refers to the elements of your webpage that tells Google what keywords to index your page under. The off page website or off page optimization, refers to the number, quality and the nature of the links that are pointing back to your pages. If we look at each of these in a little more detail, the primary element for onsite or on page optimisation would be your tags. The HTML title tags, the description tag , the keywords tag, the image ALT tags, the image filenames and the textual content. But the most important is the title tag. If you don’t get anything else perfect, get that title tag right. Its going to synchronize up with your off site efforts and create some really nice results for you. The title tag is important because it’s the label of your page. That is the first thing that tells the search engine and the people what your page is about. When your page appears in the search engine, the highlight of it is what’s in your title tags. That’s what people are going to see. So that’s absolutely the first thing that you have to write on the page. The first thing I would focus on is the title tag. You want to get your keyword or keyword phrase in there. You also want to work on your description tag. You want it to be on your page once or twice. You want it in your header title, in your headline, and you want the keyword and some links coming in from other websites or other websites inner pages to your own website inner pages caring your title keywords. Website Navigation Links. You want to use your keywords or a keyword phrase within your link from page to page in the navigation bar to point to the inner pages of your website.  You need to think that the navigation links are also part of optimizing your website. So instead of a navigation link that says "home page", it should use one of your keywords related to the inner page that the link will point to, and yes all of that makes the difference in the search engine eyes! Why would you link back to your "home page" using the keyword home page? All you’re doing by linking that way is telling the search engine that your "home page" is about home page, which it isn’t. So instead of having the keyword “home page” in your link back to your home page, put your keywords in there. Developing your website content. The first thing to note is that search engines are getting a little bit smarter. They are always improving their algorithms. One of the things they are getting smarter about is homing in on the pages that are truly helpful for people. If you are searching for a page about SEO, Google wants to find the best page about SEO for you. They want to serve up the page that gives the human searcher the best information about SEO topic. Search engine provide a service. They want people to come to and get good results out of their searches, and the only way to get good out of it, is to find pages that are actually helpful. So when people ask me, how do we write copy that is good for humans and good for search engines? My answer would be to focus on the first part first - your website Tags and write your website content good for people. It’s got to communicate your message both to people and the search engine. Copywriting. When people talk about copywriting, they often talk about sales pages. Most people who create those pages aren’t really focused on SEO at all. They are getting traffic to those pages from other sources besides search engines and that is why you can see trafficked sale pages with high Alexa rank but without search engine rank, So when I am talking about website content I am talking about it in SEO terms. So you have a website about SEO and on your home page you talk a little bit about SEO. You have a page with a different aspects of SEO. Remember that the first rule is to make the page helpful to people and then you want to do what you might call search engine friendly. You want to use your keyword into the website content or just go back and make sure your keywords are in your content in ways that will make the search engines really like your page. I've mentioned ALT tag in the image tag earlier. That’s  website content too. But getting back to the actual stuff that the human being can read on the page. Start with the title tags that show up in the title bar of your browser. Make sure your keywords are in it. On your page, you will have a headline or two. You’re going to have H1 tags, H2 tags, H3 tags, anything with an H in it -  place your keywords in there. Then you want to make sure your keywords are in the actual content on the page, and you want to have a healthy amount of content on the page with your keywords in it in a natural way. Early and often. So if you’re trying to write human readable content, how do you do that? Well it’s pretty easy, actually. Start by talking about your topic and use your keywords early and often in your copy in a reading natural way. That is the rule of thumb. Something else to mention that is becoming relevant to search engines is related keywords. Using words in your content that is related to your keywords, but not exactly your keywords and in order to do that you can use synonyms relates to your keywords. So don’t just think, well, my keyword is SEO. I’ll include most instances of SEO on my page. That’s not going to do it. Include SEO a few times, But think of it as a healthy number and also include related SEO concepts in your content that search engines will like. So how many keywords will we be focusing on in one website page? Well there isn't a fix number to focus on. If you try to focus on more than 3 to 6 keywords, you’re going to find yourself getting distracted with the content. If you try to target 20 keywords on your page, that’s going to be tough to come up with any healthy content that anybody wants to read. So, it's better focus on 1 to 3 keywords per page content. If you do that, you are going to keep your mindset correct when it comes to writing good copy and the search engines are going to like it and your keyword density rate will probably be right. As a matter of fact. I don’t think about keywords when I write website content most of the time. If somebody tells me “I want this to be keyword rich.”, I'll say “alright, fine”. I’ll write some content that people would like to read and then go back and SEO the content. Typically, what I end up doing is, I’ll write something, It will be what I want to say, the way I want to say it, and then if I’ll realize I’m not really targeting the keyword so well, I’ll go back and change it, what I end up doing, is coming up with the keyword version that uses related keywords synonyms for something else I wanted to say, And I always want to have good language that uses my keyword in a very natural way. So I would say there are no real formulas. As a matter of fact, if you use a formula it’s probably going to distract you from what you need to be focused on, which is good content. First and foremost, focus on content so that it’s actually human friendly. And secondly, consider the search engine robots. Remember I mentioned, search engines are getting smarter and they are looking for more contextual stuff. It’s called Latent Symantec Indexing or LSI. It’s going to become more prevalent over time. So you want to have good content first. It's not a technical thing, its a contextual thing. And having good content is going to win, because search engine really wants to point people to the best relevant content. Finding Good Information. If you think about it, there are billions of pages now on the web. Its not a problem finding information, its a problem finding good information. If you provide good information, better information than other websites, Search engines are going to favour your website content.

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