A Few Bloggers Ways to Handle Google Algorithms Updates

 In S E O

algorithm penguin updateGoogle’s intend to make as many as 550 changes to its search algorithm this year. One of the bigger changes happened this past winter in what has been called the Panda or Farmer update and the recent Penguin update. Within days of the update, a number of very large websites saw their Google rankings take a drastic drop. Websites such as Ezinearticles.com and Suite101.com lost 90% or more of their visibility on Google.

Although a 90% drop in visibility may seem extreme, it was a direct result of Google’s attempts to weed out content farms (websites with high-volume, low-quality content) and those trying to game the system. In the process, a number of unsuspecting websites got caught in the fray.

For the average small business owner, stories like this can be concerning. It’s hard enough to move to the top of the Google search rankings, let alone keep up with the constantly evolving magic that makes Google work.

However, for those looking to build quality websites that achieve high Google search results, nothing has really changed. As always, the key is to focus on publishing high-quality content that readers will want to share.

It’s important to remember that the reason for the continually changing algorithms and updates is that Google has one objective—to provide the highest quality, most relevant search results possible. If they fail to do so, competitors such as Bing and Facebook are nipping at their heels ready to take up the slack.

Google is not out to penalize websites, affiliate marketers or hurt website owners. They want to ensure that users find the information they seek on the first try.

When it comes to search engine rankings and improving SEO, start by looking at the site from the perspective of the user searching Google. Does your site provide the best, most relevant information for a given search term and if not, what can you do to fix it?

Incoming links have always looked good in the eyes of Google. As a result, one way to move a site up the search engine rankings was to generate a high number of incoming links all pointing to a given web page.

As Google places higher and higher value on the quality of the content, this tactic is not as effective, and can even harm a website’s ranking if overdone.

For the small business website owner, this should come as good news. Instead of generating 50 articles with subpar content, website owners can now focus on creating fewer high-quality articles or incoming links, as Google is no longer placing much value in links from article distribution sites.

Focus on getting high-quality links from high-quality websites. Guest posting (Your invited, contact me) is still an excellent way to generate high-quality incoming links. If possible, try to wrap links in important keywords. Don’t confuse Google analytics with Google’s ability to recognize the popularity of a website. Analytics are a tool for the website owner to use to measure traffic. There is no evidence to suggest that a website will be penalized if they choose to use a different measuring tool.

Google looks at a number of factors to determine that there is something of value on a given page. This is why incoming links are so important and so often manipulated. When Google sees links from quality websites pointing to a page, it assumes that there must be content of value on that page.

Google is friendly with fast loading pages. The speed that your webpage loads is very important when it comes to Google. When you have webpages that load faster, this can greatly improve the quality of your scores with Google, which will result in higher page ranking. Did you know that some WordPress Plugins help to speed up your website through the caching of your pages?

Php Speedy WP Plugin

http://aciddrop.com/2008/03/22/php-speedy-wordpress-plugin-version-04/    

WP Super Cache

http://wordpress.org/support/topic/plugin-wp-super-cache-super-cache-and-php-speedy

Because Google pays attention on how long your visitors remain on your website; a great way to ensure that this happens is to add videos on your website. This will improve your scores when it comes to quality. All you need to do is to embed the Youtube codes into your website or opt for a WordPress plugin that already has the embed code.

*The update to Google Panda n’ Penguin takes more than quality content into consideration. You have to pay attention to:

  • Clean and Simple Website Layout
  • Grammatical Errors
  • Minimal Ads
  • Spelling Errors
  • Typos

There is a WordPress Plugin called,

“After the Deadline”

http://afterthedeadline.com/download.slp?platform=WordPress, This will help to correct typos, grammar and spelling.

Internal Links are also very important to search engine optimization. This can have a tremendous impact on your search engine ranking. Therefore, to improve your internal links, there is a WordPress Plugin known as

“SEO Smart Links” which you can get free. There is also a paid version that does more.

http://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links

Another way to beat Google Algorithms, you can also create a viral campaign using Facebook fan page; utilizing their ‘likes and shares.’ When you have great content on a social media network, it can go viral quickly. Your friends will share it with their friends and so on. These people love the like and share button; once they see something that is worth sharing, posting and bookmarking.  This can create more links to your site and increase web traffic.

Therefore, you should make sure that you have your Facebook share button on your website and blog. If you have a WordPress blog, use the plugin known as:

“Add this”  http://www.addthis.com/ Or “Sociable”  http://wordpress.org/extend/plugins/sociable/
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