Tips on Local SEO For the Web and for Mobile Marketing
If you own a company or are in charge of online marketing, then you certainly know what SEO is by now, and you probably have a good idea of what is happening in the industry. Local is the way to go, and that’s thanks to recent changes made by Google and others. However, local SEO requires a strategy.
Chances are, you are on the go quite a bit and may even disdain the idea of investing lots of time in developing an SEO campaign. After all, who has time to sit down at a keyboard and type away for hours a day—especially if you’re running an office and going from place to place? That’s just it…the modern Smartphone makes local SEO, blogging and social media easy.
Let’s consider ways to expand your local SEO campaign all the while using only your modern mobile phone on a day to day basis. (Whether you have an iPhone, Android phone or a Blackberry, it’s all good)
Local SEO Tips for Business Owners
Let’s start off with a few key points of SEO strategy. The first is to establish quality links, local links, that will drive more traffic to your site and your network of social media pages. Local sites like Google Places, Yelp and others will help put your business on the map and you will benefit from their popularity. The next step will be creating more links, specifically social media links, so as to give yourself a bit of network momentum.
After you establish yourself you must focus on delivering local content, so that you can take advantage of Google’s new policies of auto directing users in a location to local businesses that match their query. This does require some significant writing time, since you want to not only write copy and not only informative articles—but local themed articles that perhaps mention landmarks and direct attention to other local businesses through links.
How can you do this when you’re on the road? The first thing to do is to explore your market and research your best keywords—not for a national market but for a local audience. While your first idea is to use the Google Keyword research tool, you may be missing out by stopping there. The best thing to do is to use Google Insights for Search and focus on geographical locations in filtering your results. This will give you better insights as to keyword volume in your location.
Don’t Neglect Mobile Websites
Now that you’re off and on the way for general keywords, it’s time to spend some time focusing on mobile searches. Did you know that one of out of five people will only be accessing you from a mobile device—like a Smartphone? So your priority is to invest in a web design that is mobile friendly. Mobile friendly sites are actually cheaper than full websites and you can even do this on your own using CMS software.
Some companies go much further than this and actually design apps for their company, though these can’t merely be promotional—but should be highly interactive.
If you have an iPad or iPhone then no doubt you know who Siri is. This is the artificial intelligence for iPhone and some models of iPad. Did you know that you can actually invest in SEO for Siri? You can get “listed” on Siri by focusing your attention on important localization sites like Yelp, TripAdvisor and Localeze, along with Google, Yahoo and Bing.
You may be surprised at how important customized and mobile searching becomes in the near future…perhaps eclipsing SEO altogether!