Tips for Making Money with Google AdSense on Mobile Devices

We might have known that it would only be a matter of time before the ubiquitous Google AdSense machine started to tie in to the mobile applications market. There has been a predictable explosion in interest for smartphone applications and it would seem that the sky is the limit. Downloadable applications proliferate for Apple iPhone and Android platforms.

Google is now moving into the mobile ad market following the testing of text and graphical ads in private beta. The web-behemoth has expanded its field testing and is playing with contextual ads for both platforms. Google has said that the ads can be targeted by “application, location, categories and/or specific keywords.”

Program developers have the ability to insert a snippet of code within specific applications, thereby allowing the iPhone and Android powered handsets to display all sorts of ads. This effectively synchronizes the application with the Google ad network and opens up significant earning opportunities down the road.

One of the main difficulties associated with the current method is, as usual, getting past the common consumer “ad resistance”. Harold Steinberg, director of business development for Urbanspoon (one of Google’s startup development partners in the venture) concurs. “What we are looking for… is to allow the user to look at the whole application as one and not say, “oh, that’s an ad, I’m not going to pay attention to it.”” As long as the ad is seamlessly integrated within the chosen applications, there is significant probability that the consumer will check it out, thereby giving the application developer and Google an opportunity to generate some serious revenue.

Whilst Google is keeping things small right now and only working in beta with a small number of highly qualified partners, it has (as usual) a clear advantage in this marketplace. At some point, Google will open up and allow marketers to choose mobile applications as part of their personal AdSense campaigns, and when they do, bidding will rise significantly and ad rates will likely sky rocket.

As the smart phone market experiences unprecedented growth and the future looks equally as rosy, expect there to be significant interest in this platform and good earnings potential. Mobile application usage is expected to quadruple in five years and Google is perhaps banking on the fact that those eyeballs will be drawn to mobile AdSense.

Adam Toren, Co-Founder of Young Entrepreneur, specializes in developing the profitability of struggling businesses with a specialised and 'bottom line' approach. Adam, along with his brother, have created, purchased and sold a variety of companies over the years. At the moment, they own and manage a highly successful publishing company and several dedicated online enterprises.

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Tags: Google adsense, Keywords

This entry was posted on Sunday, August 2nd, 2009 at 8:03 am and is filed under Adsense. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.