Ziki De Naim's Internet Marketing Blog

In today’s times only getting web traffic is not enough. What’s the use of getting thousands of people visiting your website but no one placing order or shooting inquiries? Hence it is not only necessary to succeed in getting visitors to your website but it is more important to devise a strategy of converting as many visitors as possible into customers.

Let us have a look at certain steps to convert as much web traffic as possible into customers who will order for your product. The first step is to build a website that provides information about what the visitors want. Hence when a visitor comes to your website he should be easily able to find what he is looking for. If he does not find what he is looking for then he will simply get irritated and close the browser window. 

Your website should have a simple yet attractive design to please the visitors eyes. People do get attracted to visual sites but at the same time the website should not take too much time to load as slow loading time will get you penalized by the search engines which might affect your web traffic. The web pages should discuss the highlights of the products or the company. It should be able to touch the emotional chord of the people. As far as possible you should not have complex designs on your website as this may confuse the visitors.

You should ideally express to them what your website wants them to do once they visit your website. Do you want them to read through your product information and then let them order the product or service online? Or do you want them to read a report? Or do you want them to subscribe to your newsletter? You should be very clear with this aspect so that the visitors know what they want to do.  

A website should be able to create confidence in the visitors. Hence the website should have it's policies, a helpline number and email so that in case the customer has any problem then your website will help him quickly. You can even encourage people to write reviews about your website. Customer confidence is built further when they read positive reviews about your product.

In order to get targeted website traffic your SEO efforts should continue so that when people enter queries related to your website, it is shown on the first page of the search engine. When people click on your website’s link displayed in the search engine they are led to your website where they will get complete information about the product or service they are looking for.  

Also you should keep your website as up to date as possible. You can inform the customers about relevant progress in your company or newly launched products and services. You can include a sign up option where you can send the customers by email news about your products and company. Remember that your follow up is very important with clients. Hence you should respond to mails and execute orders as soon as possible. This is the tried and tested way of converting your website traffic - visitors into customers.

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Making your website presence felt on the internet is the best way to ensure website traffic. There are several ways in which you can get website traffic. However the best way to get website traffic is aiming for higher rankings for your website keywords in search engines results pages (SERP). Web traffic refers to the number of visitors that visit your website over a period of time. Targeted website traffic refers to the number of visitors that visit your website by searching your website keywords in the search engines over a period of time.

Web traffic speaks volumes about how the website is making progress. To begin with, you should make your website as informative as possible. You should also insert the relevant keywords in your content which can be tracked by search engines. All web pages and content pages of your website should have the relevant titles and descriptions containing the keywords that you want to get targeted web traffic for.

The other way in which you can increase targeted website traffic is to write articles about your company or your blog content and then submit them to all article directories. You can put a link to your website at the end of the article using the keyword you want to get traffic for, so that when the user clicks on the link he will be led to your website, blog or your target webpage if you are promoting an affiliate offer where he can find all the information. You can also post articles with your company links on forums using your profile signature. There are thousands of members registered in many forums and surely they will see your article and link. Imagine that even 1 per cent of these thousands of people are able to see your website then it could turn out be a good business for you and increase your website traffic.      

You can also let users subscribe to your periodic newsletters or emails using an optim form on your website. This way you can send them official mails of your company news, useful related content and promoting related affiliate offers. This is a great way of making your website popular and it does not result in spamming as the customers have themselves registered to get emails from your company.

Pay per click advertising is another way to get website traffic. Here search engines like Google (Adwords) or Yahoo (Yahoo search marketing) take certain fees from you to feature your website link within an ad on their results pages or Google adsense where your ad feature on content related websites. You have to pay only when the interested user clicks on the ad link. This is an effective way to get targeted traffic to your website.  

Then there is a process called link building. In this case you can ask a related or a unrelated website to put a link of your website on his website. Similarly you can put up his link on your website. This process is particularly called link exchange or reciprocal links which there's still a debate going on whether this link building strategy can benefit your search engine ranking or not. I would suggest you using this strategy only if the link is coming from a higher page rank and keyword related website and by not over using that strategy. All these methods will definitely help to get traffic on your website.

There are people who put up company website banners on the highly rated websites for a particular period and fee. This is one of the best ways to attract website traffic. Since the popular website on which you have put up a banner of your company has millions of visitors per day, even if 1 per cent of those people click on your banner ad then your life is made. Banners ads work very well for attracting website traffic and you can build banner ad campaigns using Google or FaceBook where you'll pay a fee once per thousand impression of your banner ad. Last but not the least, you can do advertising in directories such as Yellow Pages as this is where people are searching for particular information.

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Web Traffic: The first thing that you have to do in order to get guaranteed website traffic is to develop a professional and informative blog or website. It is only when your website is professional will more users visit it and even appreciate it. Navigation across the website should be easy and the visitor should be able to find what he wants. Every webpage or category in the website should be relevant to the target market and optimized with related keywords. Hence the content of the website should be to the point and embedded with the right density, amount of keywords. However excess keywords should be avoided as this can irritate the search engines bots and also your website can be blacklisted.

If you are running a blog you should also consider the right amount of keywords on every post and link those search terms to inner pages, categories or related posts and per times to the home page as well. However excessive links within the post that carries the same search term as an anchor text might get your site penalized by the search engines and to avoid it you should use (Latent Semantic Index) LSI keywords for linking purposes.

In order to get the search engines bots attention to the keywords and LSI keywords you want them to notice, you can use bold and italics fonts usually in the beginning of the post, at the beginning of a few paragraphs and by the end of the post. To find the LSI keywords that the search engines want you to use you can use Google wonderwheel

The aim of your blog should be to provide unique, SEO, accurate and up to date information to the users. Your website should aim to help out people who are interested in your content or product. If you are successful in doing this then you are sure to get new readers and customers as well as old customers and search engines who will come to your website again and again. These articles help people to find out what they are looking for and when they click on the link on the search engine results pages (SERP), they are led to your blog where they will find complete information on what they are looking for.

 Many people will find your website handy and they will refer it to your friends as well. Hence your website will become professional by word of mouth. This way the network will expand continuously. You can even promote your professional blog on social sites such as Facebook and Twitter etc using social wordpress plugin's. All these social websites have millions of people who have joined as members and hence your website visibility will definitely increase.

You can read more on how to get free social web traffic at the "Social Marketing - Like" website

RSS feed is another way to promote your website in order to get web traffic. You can sign up to FeedBurner by google and syndicate your blog feed to multiple rss directories.

For monetization purposes you can add adsense code to your feed or you can use RSS Optimizer wordpress plugin to insert a header and footer to the feed where you can add additional anchor links using html. It will also submit the feed and give some link juice as well. (although it's not free, google it and you will find many websites that are letting you to download it for free). 

As far as possible you should stay away from unethical SEO marketing (black hat seo techniques) of your website because the guaranteed web traffic will get dented in this way. The whole purpose of the professional website is to build web traffic the legitimate way and this includes giving the customers and the search engines what they want. Though volume in traffic is very important you should not ignore the quality of traffic because in the end it is the sales from your website that well being in the revenues. Many people fail to understand the difference between quantity and quality traffic - only quality keywords targeted web traffic can make you money. They do optimize the website but they may not promote it in the right place.

You can read through useful information on the internet about ways in which you can develop a professional blog and attract quality targeted website traffic. Remember that your website should concentrate in providing the right kind of information to the people and they should be able to read what they want to read while providing the right keywords and LSI keywords to the search engines.

In case you don’t think that you are capable of developing your website then it is best to give the work to a professional developer. And for getting guaranteed web traffic you can also hire competent optimizers who will make use of techniques such as local media optimization, link building, search engine optimization and social media optimization. 

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Let's have a look at the key players in affiliate marketing. There are mainly 4 important players in any type of affiliate marketing. These are the merchant. the product creator or what we call as company, the network that supports marketing, the affiliate who does marketing of the products and the customer who buys the products of the company. While all four key players must exist, each of them is equally important in successful affiliate marketing.

The merchant or the product creator is also known as the advertiser and he is normally the company who is offerings its products or services for sale. There are many companies today that rightly feel that if they want to grow successfully online then they should market their products well.

Many companies today outsource their marketing to affiliates who are ready to do marketing based on a certain percentage of commission through traffic and sales affected by them. Hence this is a win win situation for the advertiser and the affiliate, the advertiser gets targeted traffic to his offer while the affiliate gets his commission if that traffic converts to sales .

The advertisers/publishers/affiliates network consists of the medium through which the marketing efforts are carried out. Today the most preferred network used is the internet as it is quick and it is fast. It does not have any global boundaries and an advertisement put up on the internet from anywhere in the world can be seen by people, no matter in which country they are residing. Hence if you want to be a successful affiliate marketer then you should definitely learn the ways of doing it on the internet. The affiliate network is also called as a middleman between the advertiser and affiliate marketer.

Next in line is the affiliate. He is a person who control the traffic and markets the advertisers products and services and gets commission in return. He uses media such as the internet to market the products of the company in different ways such as link building and email marketing in a case that he own a subscriber list, article and video marketing, social marketing, blogs, seo, content syndication or pre selling techniques. When a customer clicks on the affiliate link, he is led to the website of the advertiser. Hence more and more customers will come to know about the advertiser and the products that it offers. The affiliate is then paid as a percentage of the sales that are made through his reference.

Smart affiliates direct traffic from their own blog or website to the advertiser’s website so instead of sending the traffic directly to the advertiser squeeze or sales page, they might even use their own squeeze page for pre selling purposes or for lead capture before directing so they won't lose the traffic they've worked hard to get.

As a smart affiliate you will have to create a good looking website that will convert your affiliate offers. I get emails from affiliates that can't understand why they aren't doing any money after using various traffic techniques that brings in traffic. When I check their funnel, I see ugly squeeze or landing pages, blogs or websites, so I can clearly see why their offers can't convert to sales.

You just can not do everything right except the last step, this is where all happen, this is where you should put efforts in, this is where you should use your copy-writing skills and if you don't have any, just think as a buyer and use the words that would convince you to buy the products, don't just kill the page with words, ugly font, unrelated images or ugly headers etc. This is where the traffic lands and it should feel like it landed where it should be. I've used the word traffic for dramatization purposes but in fact it is buyers.

Choose what type of products you would like to advertise. We've been talking a lot on how to choose a product. I would just say that you must find a hungry niche, a product that will solve an immediate problem (key), and that that niche has a significant amount of monthly searches. Sign up for the marketing or affiliate program and then decide the ways in which you will promote the products of the company.

There are endless ways in which an affiliate can choose the advertiser but there's only one better way. You will absolutely need to carefully check the product you are going to promote and even buy it if you can not get a look at it. You must ensure that the product should be interesting enough for you to sell, that the product will benefit your subscribers and then you will need to check the advertiser sales funnel.

Check traffic stats, where the traffic you'll send will land, a squeeze page or directly to the sales page. If it will land on the sales page than you can use pre-sell techniques to pre-sell the product on one of your pages to increase conversions. Ask what are the conversion rates of the landings pages, the estimate $ per click (EPC). I even check about the back end products that the advertiser will use and if I get any commission on the back end as well and the payouts.

As an affiliate who wants to build a sustainable online business, you must carefully go through these steps to choose the advertiser you will send precious traffic to his sales funnel, so if your traffic converts to sales, both you, the affiliate and the advertiser are in for a long time collaboration, and it might be useful to know that you both, sees online marketing and business growth the same.

About the ways to choose the medium of advertisement all you need to do is to click some links on my blog to find a lot about social marketing such as Twitter or Facebook. Article marketing and how to seo your article so it will land on the search engines first pages, so just take a look around and you'll find some precious traffic generation techniques.

My favourites biggest networks that supports marketing are Click Bank, Commission Junction, LinkShare and the promising DigiResults where I would suggest you to join.

Hence we see that all the four players in affiliate marketing are interrelated and it is the perfect combination of all the factors that will make your affiliate marketing campaign successful.

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In the previous article about Facebook traffic, we saw how Facebook can help you in creating massive free traffic. Now, high quality free traffic is always welcome, but honestly, if I can earn thousands of dollars by spending just a few dollars, I wouldn’t mind spending, and I am sure, neither would you. So, in this article, let’s see how you can create high value paid traffic with Facebook.

 The greatest advantage of Facebook social dvertisement is that you can target your customers without having to worry about keywords. You can find the right customers through their age, sex, hobbies, location and their work place too.

 Facebook has over 65 million active users and this number is increasing by the day. Now, if you are a small service based in downtown Manhattan, then you need to target only people residing in your area, and that’s where Facebook helps you.

 You can target people in your city, and have your advertisement displayed in certain area around the specified cities. This is the ultimate benefit for local companies. For example, if you are a home delivery restaurant, then placing an advertisement in Facebook, will help you reach your target customers quickly.

 Facebook allows you to target people of specific age group. Now, let’s say, weight loss program. For this, you can target people in the ages between 35 to 50, as this is the age group which is most interested in losing weight.

 A lot of information is stored in Facebook such as birthdays. If you are dealing in say party arrangements, or things that people need on their birthdays, you can target your audience according to birthdays too. That’s incredible!

 You can also select people based on their status, whether they are single, married, in a relationship or engaged, and also by sex. This means that if you have an online shop for wedding gowns, you can target female who are engaged. That’s the power of Facebook.

 Thus, when you funnel down the desired traffic and target only those people who would be interested in what you have to offer, naturally, your cost is going to be low. Also, you can target people speaking specific language and message people in their local language. Now, when you talk to a person in his native language, you are sure to ignite better response.

 Again, you can select your audience based on their interests. So, as we saw in our previous article, you can website traffic interested members to sell your products related to how to increase traffic to their websites But this is not all. You can control your spending on daily basis.

 Facebook offers flexibility and allows you to set daily budget. You can also change the budget whenever you want. Facebook advertising cost works out much cheaper than what you would pay for Google Adwords. Moreover it is hassle free.

 Facebook is truly the new face of advertising. Ever since Google suddenly changed its algorithm and banned hundreds of affiliate marketers accounts, Facebook has become the most celebrated advertising medium for Internet marketers. If you haven’t still done so, do it now and reap the benefits.

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