Ziki De Naim's Internet Marketing Blog

In today’s times only getting web traffic is not enough. What’s the use of getting thousands of people visiting your website but no one placing order or shooting inquiries? Hence it is not only necessary to succeed in getting visitors to your website but it is more important to devise a strategy of converting as many visitors as possible into customers.

Let us have a look at certain steps to convert as much web traffic as possible into customers who will order for your product. The first step is to build a website that provides information about what the visitors want. Hence when a visitor comes to your website he should be easily able to find what he is looking for. If he does not find what he is looking for then he will simply get irritated and close the browser window. 

Your website should have a simple yet attractive design to please the visitors eyes. People do get attracted to visual sites but at the same time the website should not take too much time to load as slow loading time will get you penalized by the search engines which might affect your web traffic. The web pages should discuss the highlights of the products or the company. It should be able to touch the emotional chord of the people. As far as possible you should not have complex designs on your website as this may confuse the visitors.

You should ideally express to them what your website wants them to do once they visit your website. Do you want them to read through your product information and then let them order the product or service online? Or do you want them to read a report? Or do you want them to subscribe to your newsletter? You should be very clear with this aspect so that the visitors know what they want to do.  

A website should be able to create confidence in the visitors. Hence the website should have it's policies, a helpline number and email so that in case the customer has any problem then your website will help him quickly. You can even encourage people to write reviews about your website. Customer confidence is built further when they read positive reviews about your product.

In order to get targeted website traffic your SEO efforts should continue so that when people enter queries related to your website, it is shown on the first page of the search engine. When people click on your website’s link displayed in the search engine they are led to your website where they will get complete information about the product or service they are looking for.  

Also you should keep your website as up to date as possible. You can inform the customers about relevant progress in your company or newly launched products and services. You can include a sign up option where you can send the customers by email news about your products and company. Remember that your follow up is very important with clients. Hence you should respond to mails and execute orders as soon as possible. This is the tried and tested way of converting your website traffic - visitors into customers.

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Making your website presence felt on the internet is the best way to ensure website traffic. There are several ways in which you can get website traffic. However the best way to get website traffic is aiming for higher rankings for your website keywords in search engines results pages (SERP). Web traffic refers to the number of visitors that visit your website over a period of time. Targeted website traffic refers to the number of visitors that visit your website by searching your website keywords in the search engines over a period of time.

Web traffic speaks volumes about how the website is making progress. To begin with, you should make your website as informative as possible. You should also insert the relevant keywords in your content which can be tracked by search engines. All web pages and content pages of your website should have the relevant titles and descriptions containing the keywords that you want to get targeted web traffic for.

The other way in which you can increase targeted website traffic is to write articles about your company or your blog content and then submit them to all article directories. You can put a link to your website at the end of the article using the keyword you want to get traffic for, so that when the user clicks on the link he will be led to your website, blog or your target webpage if you are promoting an affiliate offer where he can find all the information. You can also post articles with your company links on forums using your profile signature. There are thousands of members registered in many forums and surely they will see your article and link. Imagine that even 1 per cent of these thousands of people are able to see your website then it could turn out be a good business for you and increase your website traffic.      

You can also let users subscribe to your periodic newsletters or emails using an optim form on your website. This way you can send them official mails of your company news, useful related content and promoting related affiliate offers. This is a great way of making your website popular and it does not result in spamming as the customers have themselves registered to get emails from your company.

Pay per click advertising is another way to get website traffic. Here search engines like Google (Adwords) or Yahoo (Yahoo search marketing) take certain fees from you to feature your website link within an ad on their results pages or Google adsense where your ad feature on content related websites. You have to pay only when the interested user clicks on the ad link. This is an effective way to get targeted traffic to your website.  

Then there is a process called link building. In this case you can ask a related or a unrelated website to put a link of your website on his website. Similarly you can put up his link on your website. This process is particularly called link exchange or reciprocal links which there's still a debate going on whether this link building strategy can benefit your search engine ranking or not. I would suggest you using this strategy only if the link is coming from a higher page rank and keyword related website and by not over using that strategy. All these methods will definitely help to get traffic on your website.

There are people who put up company website banners on the highly rated websites for a particular period and fee. This is one of the best ways to attract website traffic. Since the popular website on which you have put up a banner of your company has millions of visitors per day, even if 1 per cent of those people click on your banner ad then your life is made. Banners ads work very well for attracting website traffic and you can build banner ad campaigns using Google or FaceBook where you'll pay a fee once per thousand impression of your banner ad. Last but not the least, you can do advertising in directories such as Yellow Pages as this is where people are searching for particular information.

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Web Traffic: The first thing that you have to do in order to get guaranteed website traffic is to develop a professional and informative blog or website. It is only when your website is professional will more users visit it and even appreciate it. Navigation across the website should be easy and the visitor should be able to find what he wants. Every webpage or category in the website should be relevant to the target market and optimized with related keywords. Hence the content of the website should be to the point and embedded with the right density, amount of keywords. However excess keywords should be avoided as this can irritate the search engines bots and also your website can be blacklisted.

If you are running a blog you should also consider the right amount of keywords on every post and link those search terms to inner pages, categories or related posts and per times to the home page as well. However excessive links within the post that carries the same search term as an anchor text might get your site penalized by the search engines and to avoid it you should use (Latent Semantic Index) LSI keywords for linking purposes.

In order to get the search engines bots attention to the keywords and LSI keywords you want them to notice, you can use bold and italics fonts usually in the beginning of the post, at the beginning of a few paragraphs and by the end of the post. To find the LSI keywords that the search engines want you to use you can use Google wonderwheel

The aim of your blog should be to provide unique, SEO, accurate and up to date information to the users. Your website should aim to help out people who are interested in your content or product. If you are successful in doing this then you are sure to get new readers and customers as well as old customers and search engines who will come to your website again and again. These articles help people to find out what they are looking for and when they click on the link on the search engine results pages (SERP), they are led to your blog where they will find complete information on what they are looking for.

 Many people will find your website handy and they will refer it to your friends as well. Hence your website will become professional by word of mouth. This way the network will expand continuously. You can even promote your professional blog on social sites such as Facebook and Twitter etc using social wordpress plugin's. All these social websites have millions of people who have joined as members and hence your website visibility will definitely increase.

You can read more on how to get free social web traffic at the "Social Marketing - Like" website

RSS feed is another way to promote your website in order to get web traffic. You can sign up to FeedBurner by google and syndicate your blog feed to multiple rss directories.

For monetization purposes you can add adsense code to your feed or you can use RSS Optimizer wordpress plugin to insert a header and footer to the feed where you can add additional anchor links using html. It will also submit the feed and give some link juice as well. (although it's not free, google it and you will find many websites that are letting you to download it for free). 

As far as possible you should stay away from unethical SEO marketing (black hat seo techniques) of your website because the guaranteed web traffic will get dented in this way. The whole purpose of the professional website is to build web traffic the legitimate way and this includes giving the customers and the search engines what they want. Though volume in traffic is very important you should not ignore the quality of traffic because in the end it is the sales from your website that well being in the revenues. Many people fail to understand the difference between quantity and quality traffic - only quality keywords targeted web traffic can make you money. They do optimize the website but they may not promote it in the right place.

You can read through useful information on the internet about ways in which you can develop a professional blog and attract quality targeted website traffic. Remember that your website should concentrate in providing the right kind of information to the people and they should be able to read what they want to read while providing the right keywords and LSI keywords to the search engines.

In case you don’t think that you are capable of developing your website then it is best to give the work to a professional developer. And for getting guaranteed web traffic you can also hire competent optimizers who will make use of techniques such as local media optimization, link building, search engine optimization and social media optimization. 

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  Web traffic, in simple terms refers to the number of people who visit your website over a period of time. Today internet marketing has become one of the most cost effective ways to market products of any company. However developing a professional website is just one part of the story. What is the use if you have a professional website but no one is aware of it? Hence you should try your best to get as much web traffic to your website as possible. This is the only way people will come to know of your company and its products and services.

  There are several ways to get traffic to your website. One of the best ways is to make it search engine friendly and there are several ways to make your website search engine friendly. Since search engines can read only text and not pictures, you should make your content informative and keyword rich, don't just name the images image 1, image 2 as it doesn't contribute to your SEO efforts while naming the images with keywords (do not over do it) and keeping the whole page elements with the right density will certainly contribute to achieve better ranking. Hence when the user enters a particular query in search engines he will be led to your website if the keywords in your website match his.

  The other ways in which you can draw search engines web traffic is to insert the relevant meta tags such as Dublin Core meta tags which is a set of html code meta tags in your webpage header, text below the pictures, proper titles and description for the web pages and inserting relevant keywords in the content, etc.

  Now, what would you do if I tell you that by only adding the right meta tags code you'll be able to crash your competition and dominate the SEO ranking for almost any keyword? Yeah, I bet you've heard that kind of promises and I did as well BUT, this one is true and I bet my online reputation on it. Just click that SEO ranking link, (yes, it's my affiliate link) and get that code on that WSO page. The three techniques you'll discover have been around for a long time, but they're rarely used and you can imagine why they were kept kinda secret. You'll be amazed and you'll thank me. Now, after I gave you the golden nugget  lets continue with ways to get traffic to your website.

  Today you can even pay in order to get web traffic through paid advertising. This process is also  known as pay per click advertising. Here you have to pay money to promoters such as Google every time someone clicks on the ad that leads to your website. Google has the best pay per click program and you can definitely try that first.

  Truth is that there's some other PPC networks such as Miva, FaceBook or AdBright that will work better for specific niches and it's up to you to test. Besides pay per click advertising we also have the cost per impression advertising which you should try as it works quite well for tangible goods niches. In this case you pay a fixed amount per thousand impressions of your ad. Normally large advertisers go for this type of advertising. Small businesses prefer the pay per click advertising.     

  You can also get free traffic to your website through the while section of Google. This is also called organic traffic. However it is Google who decides when and where you ad appears in the search results. No one ever knows how Google decides when and where the ads are displayed. Hence it is should be the purpose of every organization to get its website in the first few pages in Google as this is one of the guaranteed ways to get traffic to the website.

  SEO marketers tested various ways to achieve high organic ranking for any competitive keyword with great result and although there are common techniques used by most SEO experts, some of them will get better results by implementing various links building strategies for long term and short term results.

  Within the short term results I include blog comments techniques by outsourcing the work and although that there are a lot of blog software's that will allow you to find blogs based on keywords research, most pro bloggers developed a sense (and tools) to know the source of the comment and we do not easily approve such comments. The other reason why this technique called short term SEO results is that these kind of links never stick for long time.

  The long term technique will require deeper SEO knowledge on which web pages to place the links using various anchor texts, some linking to the domain home page, some to the website inner pages that have the keyword that we want to target within their meta tags and the right keyword density within their content. Other anchor text will link to different web pages that were initially created for linking purposes. By implementing this technique wisely we can certainly achieve high organic ranking for almost any keyword.    

  You can also get free traffic to your website by implementing video marketing techniques. This can be easily done by creating search engine optimized video pages on various video sharing sites. You can use the description box to insert keyword rich optimized content linking to your site.

  Remember that it takes a lot of hard work and continuous efforts in order to gain ranking in the first page of Google. And it will take some time after you have put in the efforts to feature in Google. It may take anywhere between 2 weeks to 2 or even up to 6 months depending on the competition and the number of optimized web pages competing for the same search term. Remember that the better your site is ranked the chances of getting more traffic to your website increase as people normally click the first few organic results and get all the information that they want.

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Traffic, Traffic is that crucial factor that might decide if you'll make money online or will keep on dreaming about so, let’s talk about creating free traffic.

Today, to survive in the competitive environment, you need to take help of social networking sites like Facebook, Myspace, Twitter etc.

It’s a fact that Facebook has more than 62 million subscribers and actually more then 400 million members across the globe, and just as you are reading this, hundreds more are being added. For your business, it means you have ample scope to funnel qualitative free traffic.

Let’s check out how you can do this.

Create Facebook Group
Now, in your Facebook page, you have an option called ‘Groups’.  Create your ‘group’ and name the group according to your business. For example, if your business is about 'website traffic', you can create a group called ‘website traffic’. Just think about using your online business keywords for the group name as it'll become a part of the facebook group url.

Send message to all your friends
Once you have created a group, send a message to all your friends. Try to send a personal message, not too long, just telling about you and what your group is about, and a request to join the group.

Now, as per Facebook statistics, it is said that each person has an average of 147 friends. So, say you send a message to 147 friends, and let’s say about 50 people join your group. Now, when these 50 people join your group, Facebook will announce it to all their friends, i.e. 50x147=7350. Imagine the exposure?..

Now, time for the viral effect to start. Out of 7350 people, let’s say, only 2000 people join your group, now again, it will announced to all the friends of these 2000 people, and the chain reaction will continue, and you will have lots and lots of people who are seeking ways to increase traffic to their website, join your group of 'website traffic'.
Now, the fun is, Facebook will give you email id's of all the people who join your group, and as such, you can send them an email directly to their email boxes. If you are promoting an affiliate product, or your own product, you can send your offer to all the people who have joined your group.

Also, Facebook is a social networking site. So, your group members are friends and friends of friends. And any offer coming from friend will definitely fetch more attention than if it came from an unknown source.

Again, all those who have joined your 'website traffic' group are highly interested in web traffic and will definitely be interested in any products or services related to seo, web traffic or make money online niches. So, you see, within matter of just a few days, you will have highly targeted free traffic by creating a simple group on Facebook.

Now, you can even make it better, and for that, it would be advisable that you don’t start selling your product immediately on forming a group. Instead, send your group some high quality content, interact with your group, ask them for their comments, and assume a role of a leader.

Have a time gap of say 15-20 days before you make any offer, and then, send them your link, again with a personal message, and you will see that conversions would roll in instantly, and the conversion rate would be much, much higher than your traditional marketing means.

Syndicate your content to FaceBook and ather social networking sites with this genius wordpress plugin to easily increase your groups members. WordPress Syndicator

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