Ziki De Naim's Internet Marketing Blog

 Many people who write online content were affected by the Google Panda (Farmer) update.  People who write for content sites have seen their page views ad resulting “pay” drop.  However, those who do it for backlinks and traffic using sites like Ezinearticles, Squidoo and Hubpages have also been affected by loss of traffic, tighter restrictions and some business practice changes on all these sites.

Google is providing affiliate marketers with the most recent search results, which makes it so much more convenient to be on top of your competition.

Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.

If I search for [olympics], for example, I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.

Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.

We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.

 * Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.

• Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [Exxon earnings], you’ll see the latest information.

• Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.

There are plenty of cases where results that are a few years old might still be useful for you. [fast tomato sauce recipe] certainly saved me after a call from my wife reminded me I had volunteered to make dinner! On the other hand, when I search for the [49ers score]; a result that is a week old might be too old.

Different searches have different freshness needs. This search engine algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.

To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we've said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 - 10% of searches, depending on the language and domain you're searching on.

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Today many SEO marketers believe that increasing the web page ranking in search engines like Google can attract quality web traffic and hence bring in revenues for the website. One way to increase the ranking is by increasing the amount of links on high quality websites. When users click on these links they are led to your website. There are two categories of links to post on various websites.

The first category is called one way linking. In this case you simply post a link on high quality websites such as the resource box of article directories. Clicking on the link leads to your website. The other category is known as two ways linking where your website and the other website agree to post each others links in their respective websites. Both these categories help towards two way linking.

One common mistake that majority of the people make it put the same keywords for all the links and the links just point to the home page. However the best way to build links is to put in different keywords (LSI) with about 30% of the links leading to other significant pages for your website.

The theory goes that Google begins to disregard websites that have too many similar links with the same anchor text leading to the home page of the website. The anchor text should in fact be varied and different links should point to different pages in the website.

This is the best way to increase your website popularity with link building. Google post Panda update is also an expert in detecting any type of duplicate content in different resources and if it finds your content that way then it may lead to supplemental results.

This is turn will not be able to deliver the same amount of results that the primary results can get for your website. Apart from submitting your links manually to the resource box of article directories, forums and blogs you can also take part in 3 way link exchange programs. Here you can request for exchange of links from other websites.

As mentioned before, you should play around with varying your content as well as titles, links, descriptions, keywords and anchor text. The more you rotate these aspects the more are your chances of making it on the top in search engines. You can also post to your blog several times a week as Google declares blogs its favorite destination. You can then bookmark your content on the blog for extra backlink flow.

Tools like Digi Traffic Accelerator can do the bookmark process for you automatically and it will generate about 500 incoming links in about an hour.

Today many people are also creating videos to showcase their content and then develop links. You can post your videos with descriptions to special video websites such as YouTube and other video sharing websites. You should also concentrate on video bookmarking. This will give your website more exposure on the internet and here you can also use the traffic accelerator WP plugin. Make use of extra plugins such as WP syndicator in websites such as WordPress through which you will be able to share your content. You can share your content on websites such as Hubpages and Stumble upon for greater results as well.

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Today apart from increasing web traffic to your website through text, you can also bring in more traffic through videos. Today you can use these videos to increase your rankings in search engines as the search engine's bot will index your videos links on video sharring sites. With simple video editing software such as Cam Studio, Animoto, software's that will convert your articles content to videos or higher costs such as Camtasia you can now create complete videos in a short period of time. 

The easiest step in creating videos is to first create audio and then blend it with some text and pictures. You can then read a post off and podcast your video. You can have some videos on your website as they quickly show the visitors what your company is all about. However the videos should start only when the visitors click on the link as some users might not want to watch the videos. Videos today bring credibility to the company and people keep coming back to the website because of the links your videos will get in the search engines results pages (SERP). 

When more and more people click on your video link, people like to stay more on your website and this helps the search engine rankings positively. You should ideally give away your videos for free and post its links on important websites such as blogs, forums, video directories and article directories. Many people today do a podcast upload from the blog and submit the podcast to the top ranked directories such as ITune so that more traffic can be attracted to the website.

If people like your podcasts then soon you will experience thousands of podcast downloads from people all across the globe. People love the podcasts as they can be downloaded and viewed anytime and anywhere. You can even do the same things with the different pen names that you have on other sites. For SEO to work you have to include informative and SEO rich content in your audio and video. You can simply crate everything in one account and then simply repeat the process by using a spin-able content using my favorite spin software which other people are using. 


It is best that you first set up a blog of your company on any of the top ranked blog creation websites. You can then upload and run the podcast or video through your blog. People can also download the podcast to their computer for later viewing. Blogs are a favorite of the search engines and hence you can concentrate your efforts of video creation on blogs. You can begin by registering on a blog and then adding content to it such as text. You can then set up a network which promotes the main website from the blog. This step will work out successfully for you.    

However you should be careful when you are setting up networks on other websites in terms of over optimization. Though there are many tricks of the trade for SEO you have to be careful of what tricks you use, don’t offend the search engines otherwise your website will be blacklisted. Hence video podcast and blogging is one of the important steps for SEO. 

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Most people think that the more traffic they get on their website the better for them. Though this is good news, too much web traffic on a website at a particular period of may significantly reduce your website’s performance. Your site can become slow and this will irritate people. Hence if you are expecting a lot of traffic to your website  then you will have to ensure that such type of web traffic overload does not happen and it can easily done by notifing your web hosting to increase the bandwidth.

Web traffic overload can happen due to several reasons. It normally happens when too many people are accessing the website at the same time due to a new product launch. The other reason is too many people sending transaction requests such as placing orders or filling the form at the same time and it can cause the server to crash. There could also be a malicious internet attack by hackers who want to bring your website to a standstill. Hence it becomes apparent that you get your professional website hosted on servers that are extremely secure.

Larger organizations have their own infrastructure to host the website and secure it. They could also use multiple servers to deal with any type of unanticipated anomalies in case of large website traffic streams or significant increase in transaction volumes. The other reason is unexpected popularity rise for your website. This can happen due to several reasons such as people visiting your website by clicking on the link that you have sent as a part of a newsletter or an integrate email campaign that you have started. Or maybe your SEO work has become successful and more and more people are becoming aware of your website or due to affiliate promotions.

In some cases many website owners may have to shut down their websites till the problem is solved. This normally happens for those individuals who don’t have their own hosting servers and they have rented their bandwidth to hosting companies (i.e. shred hosting). However in some cases where the large companies who have their own servers to host the websites have also become a victim of increased web popularity or web traffic overload.        

A good example of the above case is when the Vision of Britain Through Time site had advertised itself on many TV programs and it got so much positive response that the volume of visitors to the site increased so much that site had to be pulled down for some time. The site was restored when alternative arrangements for the functioning of the website were made.  

Today hackers have come out with ways to increase the website overload. One of these ways is called denial of service where a website has to be shutdown because of the flood of requests on the website than it can handle. A malicious program automatically sends in requests every minute. Hence it becomes very important for website owner to take into consideration website traffic. Off course, getting as much website traffic as possible is what every website owner wishes for but his website should be able to process those requests and see to it that no malicious programs makes his website traffic overloaded.

Monthly Targeted Website Traffic Packages By NetCom Marketing Inc.

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Today just creating a professional website is not enough. You have to develop it in such a way that you get quantity and quality traffic to your website which can describe as search engine optimized, keywords targeted web traffic . Apart from providing accurate information to the visitors of your website it is also necessary you concentrate your efforts on long term search engine optimization.

This is because 90% of the people using the internet search for what they are looking for in search engines. The chances of people visiting your website increase when they see your website on the first page of the search engine (SERP). Hence you should make the effort that your website always features on the first page when the user enters the relevant words in the search engine.  

Remember that if you have SEO quality and unique page content with the right type of keywords inserted in the appropriate places then the chances of your website getting more rankings increase. You can even write keyword rich, informative articles and then post them in professional article directories and forums.

This will surely boost your search engine rankings. EzineArticles is one of the best article directories to post your article. You can participate in forums as well where you can reply to threads that are relevant to your website and then urge people to visit your website through your website link in your forum profile signature. You can even reply to threads posted by people on the forum. There are hundreds of forums today having thousands of members registered in each forum. You can post on these forums with a backlink leading to your website.

The other way of getting good web traffic is by sending mails using email marketing campaigns. However sending mails without permission is unethical and it leads to spamming. Hence it is best to simply have a subscription feature on your website where people can simply click on the subscribe to newsletter/email link. When they click on the link their contact details get stored in the database of the company. Frequent newsletters and emails of the company are then sent to the complete database from time to time.

Today many people also resort to creating blogs on established blog sites such as blogspot. You can do anything you want in these blog sites such as writing content relevant to your company, posting pictures, posting videos, etc. These are the best ways to increase traffic to your website. If you want you can put up a small banner ad of your company on other websites that are popular or relevant to your business. When the user clicks on this banner ad he is led to your website where he will get complete information about your website. And you can write a small, keyword rich content below the banner head as well. This is because search engines catch text and nothing else for the ranking of websites. You can even use your website keywords within the content to link to various content pages, your forum profile or even to your EzineArticle author page. This will increase the authority of your webpage content in the search engine and will increase the traffic coming from the search engine. 

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In today’s times only getting web traffic is not enough. What’s the use of getting thousands of people visiting your website but no one placing order or shooting inquiries? Hence it is not only necessary to succeed in getting visitors to your website but it is more important to devise a strategy of converting as many visitors as possible into customers.

Let us have a look at certain steps to convert as much web traffic as possible into customers who will order for your product. The first step is to build a website that provides information about what the visitors want. Hence when a visitor comes to your website he should be easily able to find what he is looking for. If he does not find what he is looking for then he will simply get irritated and close the browser window. 

Your website should have a simple yet attractive design to please the visitors eyes. People do get attracted to visual sites but at the same time the website should not take too much time to load as slow loading time will get you penalized by the search engines which might affect your web traffic. The web pages should discuss the highlights of the products or the company. It should be able to touch the emotional chord of the people. As far as possible you should not have complex designs on your website as this may confuse the visitors.

You should ideally express to them what your website wants them to do once they visit your website. Do you want them to read through your product information and then let them order the product or service online? Or do you want them to read a report? Or do you want them to subscribe to your newsletter? You should be very clear with this aspect so that the visitors know what they want to do.  

A website should be able to create confidence in the visitors. Hence the website should have it's policies, a helpline number and email so that in case the customer has any problem then your website will help him quickly. You can even encourage people to write reviews about your website. Customer confidence is built further when they read positive reviews about your product.

In order to get targeted website traffic your SEO efforts should continue so that when people enter queries related to your website, it is shown on the first page of the search engine. When people click on your website’s link displayed in the search engine they are led to your website where they will get complete information about the product or service they are looking for.  

Also you should keep your website as up to date as possible. You can inform the customers about relevant progress in your company or newly launched products and services. You can include a sign up option where you can send the customers by email news about your products and company. Remember that your follow up is very important with clients. Hence you should respond to mails and execute orders as soon as possible. This is the tried and tested way of converting your website traffic - visitors into customers.

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Web Traffic: The first thing that you have to do in order to get guaranteed website traffic is to develop a professional and informative blog or website. It is only when your website is professional will more users visit it and even appreciate it. Navigation across the website should be easy and the visitor should be able to find what he wants. Every webpage or category in the website should be relevant to the target market and optimized with related keywords. Hence the content of the website should be to the point and embedded with the right density, amount of keywords. However excess keywords should be avoided as this can irritate the search engines bots and also your website can be blacklisted.

If you are running a blog you should also consider the right amount of keywords on every post and link those search terms to inner pages, categories or related posts and per times to the home page as well. However excessive links within the post that carries the same search term as an anchor text might get your site penalized by the search engines and to avoid it you should use (Latent Semantic Index) LSI keywords for linking purposes.

In order to get the search engines bots attention to the keywords and LSI keywords you want them to notice, you can use bold and italics fonts usually in the beginning of the post, at the beginning of a few paragraphs and by the end of the post. To find the LSI keywords that the search engines want you to use you can use Google wonderwheel

The aim of your blog should be to provide unique, SEO, accurate and up to date information to the users. Your website should aim to help out people who are interested in your content or product. If you are successful in doing this then you are sure to get new readers and customers as well as old customers and search engines who will come to your website again and again. These articles help people to find out what they are looking for and when they click on the link on the search engine results pages (SERP), they are led to your blog where they will find complete information on what they are looking for.

 Many people will find your website handy and they will refer it to your friends as well. Hence your website will become professional by word of mouth. This way the network will expand continuously. You can even promote your professional blog on social sites such as Facebook and Twitter etc using social wordpress plugin's. All these social websites have millions of people who have joined as members and hence your website visibility will definitely increase.

You can read more on how to get free social web traffic at the "Social Marketing - Like" website

RSS feed is another way to promote your website in order to get web traffic. You can sign up to FeedBurner by google and syndicate your blog feed to multiple rss directories.

For monetization purposes you can add adsense code to your feed or you can use RSS Optimizer wordpress plugin to insert a header and footer to the feed where you can add additional anchor links using html. It will also submit the feed and give some link juice as well. (although it's not free, google it and you will find many websites that are letting you to download it for free). 

As far as possible you should stay away from unethical SEO marketing (black hat seo techniques) of your website because the guaranteed web traffic will get dented in this way. The whole purpose of the professional website is to build web traffic the legitimate way and this includes giving the customers and the search engines what they want. Though volume in traffic is very important you should not ignore the quality of traffic because in the end it is the sales from your website that well being in the revenues. Many people fail to understand the difference between quantity and quality traffic - only quality keywords targeted web traffic can make you money. They do optimize the website but they may not promote it in the right place.

You can read through useful information on the internet about ways in which you can develop a professional blog and attract quality targeted website traffic. Remember that your website should concentrate in providing the right kind of information to the people and they should be able to read what they want to read while providing the right keywords and LSI keywords to the search engines.

In case you don’t think that you are capable of developing your website then it is best to give the work to a professional developer. And for getting guaranteed web traffic you can also hire competent optimizers who will make use of techniques such as local media optimization, link building, search engine optimization and social media optimization. 

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