Ziki De Naim's Internet Marketing Blog » search engine

Affiliate Marketing Post Panda – Proven Strategies To Kill Google Panda Update

Ziki De Naim — Wed, 07 Dec 2011 21:54:14 +0000

Many people who write online content were affected by the Google Panda (Farmer) update. People who write for content sites have seen their page views ad resulting “pay” drop. However, those who do it for backlinks and traffic using sites like Ezinearticles, Squidoo and Hubpages have also been affected by loss of traffic, tighter restrictions and some business practice changes on all these sites.

Google is providing affiliate marketers with the most recent search results, which makes it so much more convenient to be on top of your competition.

Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.

If I search for [olympics], for example, I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.

Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.

We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.

* Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.

Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [Exxon earnings], you’ll see the latest information.

Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.

There are plenty of cases where results that are a few years old might still be useful for you. [fast tomato sauce recipe] certainly saved me after a call from my wife reminded me I had volunteered to make dinner! On the other hand, when I search for the [49ers score]; a result that is a week old might be too old.

Different searches have different freshness needs. This search engine algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.

To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we've said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 - 10% of searches, depending on the language and domain you're searching on.

Download Ziki's new ebook "Affiliate Marketing Post Panda" and learn Ways to handle google panda update Algorithms and effective affiliate marketing strategies to kill the panda for Free

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How to Convert Search Engine Web Traffic Into Customers?

Ziki De Naim — Thu, 10 Mar 2011 16:32:56 +0000

In today’s times only getting web traffic is not enough. What’s the use of getting thousands of people visiting your website but no one placing order or shooting inquiries? Hence it is not only necessary to succeed in getting visitors to your website but it is more important to devise a strategy of converting as many visitors as possible into customers.

Let us have a look at certain steps to convert as much web traffic as possible into customers who will order for your product. The first step is to build a website that provides information about what the visitors want. Hence when a visitor comes to your website he should be easily able to find what he is looking for. If he does not find what he is looking for then he will simply get irritated and close the browser window.

Your website should have a simple yet attractive design to please the visitors eyes. People do get attracted to visual sites but at the same time the website should not take too much time to load as slow loading time will get you penalized by the search engines which might affect your web traffic. The web pages should discuss the highlights of the products or the company. It should be able to touch the emotional chord of the people. As far as possible you should not have complex designs on your website as this may confuse the visitors.

You should ideally express to them what your website wants them to do once they visit your website. Do you want them to read through your product information and then let them order the product or service online? Or do you want them to read a report? Or do you want them to subscribe to your newsletter? You should be very clear with this aspect so that the visitors know what they want to do.

A website should be able to create confidence in the visitors. Hence the website should have it's policies, a helpline number and email so that in case the customer has any problem then your website will help him quickly. You can even encourage people to write reviews about your website. Customer confidence is built further when they read positive reviews about your product.

In order to get targeted website traffic your SEO efforts should continue so that when people enter queries related to your website, it is shown on the first page of the search engine. When people click on your website’s link displayed in the search engine they are led to your website where they will get complete information about the product or service they are looking for.

Also you should keep your website as up to date as possible. You can inform the customers about relevant progress in your company or newly launched products and services. You can include a sign up option where you can send the customers by email news about your products and company. Remember that your follow up is very important with clients. Hence you should respond to mails and execute orders as soon as possible. This is the tried and tested way of converting your website traffic - visitors into customers.

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What’s Most Effective Process for Traffic Building and How To Choose An SEO Company?

Ziki De Naim — Wed, 13 Oct 2010 10:24:09 +0000

Undoubtedly, site traffic building process is one question a growing number of website owners get all pumped up about. Website positioning advisor’s and SEO experts will be able to obtain traffic with the use of a range of tactics and yet you might want to attentively discover the tactics that they use as definitely not each of them is seriously worth using.

You'll notice two important traffic techniques that will increase traffic to your site in order to obtain sales and profits. The foremost direct manner of executing it could be using email marketing campaign to contact your buyers list or to use the help of your JV partners and their list by offering some kind of report to encourage them to visit your web sites. One another strategy is to get buyers to be able to see your blog through the use of website positioning tactics such as optimizing your web pages meta tags for buyers keywords and link building techniques etc.. You'll notice a variety of tactics and those that you decide to implement depends principally on the approach of obtaining website visitors that you wish to acquire.

Special tactics to help you generate website visitors are similar in a lot of aspects to traditional advertising. The most widespread approach within the internet marketing arena is to create curiosity for your products and solutions through demonstration or speeches, webinars, events, gatherings or e-mail exchanges - ad swaps. Similar to any various marketing strategy, your important approaches here are your temperament and personal relationships. Engage the people on your list and grab them focused on what you have got to help them solving a problem.

Ways to get targeted traffic through website positioning is definitely a different and more complex approach. At this point, the initial mission is certainly to help you pull in google search spiders first. As soon as your blog passes their criteria's, you get indexed and positioned. Gaining high and steady ranking is considered the ultimate purpose associated with Search engine ranking optimization advisor’s. The greater number of your site's search engines listings, the easier web traffic building will be.

SEO companies

The ultimate objective is to get your blog to appear on top of search engine's results pages (SERP) and if an SEO experts is capable to achieve these results, your site will obtain a higher number of clicks than those that are hidden deep in succeeding pages.

Website positioning is capable of having the distinctive hurdles of traffic. Reliable SEO companies can provide you valuable services to optimise your site in order to get maximum customer's attention, but some SEO companies with their overly aggressive marketing efforts and manipulating the search engine results in an unfair manner (black hat techniques), unethically violate the search engines rules and will put your site in danger. It may cause negative adjustments for the presence of your site on a search engine result page and your site can even be removed from the index.

You must choose your SEO company wisely. Some SEO companies talk you out of achieving high rankings naturally (organic SEO traffic) and in to paid advertising (PPC) and place your site on the advertisement section of the search engines rather than in the result pages. This form of advertising although has some benefits usually is very costly. Therefore, when you are paying an SEO company be sure to understand where the money goes. Be aware of the SEO companies that are shady about when you might see results, SEO when done right by the right company can be quick, efficient and will have a positive experience for your business.

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Web Traffic Tactics and Traffic Software’s to Increase The Number Of Real visitors To Your Website

Ziki De Naim — Fri, 08 Oct 2010 11:42:48 +0000

As you probably already know I love to write about ways to get web traffic. It's a challenge and I just love to create new sites for my clients and to find new ways to achieve high ranking and to drive targeted traffic to these sites. This is going to be a long post so let's just dive into it :)

Forum marketing

Forum marketing is another effective way in which you can draw traffic to your website and it can be done by joining relevant discussion groups on forums. Although there are thousands of forums online and the more forums you join the better for you, you should take into consideration that in order to benefit with the traffic these forums can provide you, you should contribute to the community by posting relevant ideas or blog posts as empty profiles won't last for long, the forum webmasters will definitely delete your profile. You can take part in discussion topics and offer your expert comments. You can even insert your website links in your posts so that if forum members want to find out more about your website or company they can click on the link or better, create your forum profile signature using your site keywords so that in every post, thread or comment, you'll have your signature that carries your website search terms as a back link. If you plan to join several forums then you should use LSI keywords (Latent Semantic Indexing) as well and not only your site main keyword in your forum signature as LSI keywords are very important for high ranking in the search engine. If it's an authority forum then google will count that link as an important link to your site.

You will be able to get a lot of genuine people visiting your sites on such forums. Keep in mind that important forums do not allow to insert affiliate links in the signature so you'd better follow their TOS. If you are in the internet marketing niche, you can check my favourite forums (side bar) and if you aren't a member yet, I’d suggest you click the links and register, (not affiliate links).

Traffic Software's

There are several software to increase traffic to your website. However before buying or using any traffic software you should read the review of the software as many traffic software's are bogus and they fail despite of making huge promises.

I've seen lately some new traffic software's on ClickBank market place and even promoted in the comments section (I’ve deleted these comments) by a few of this blog readers that promise you $ thousand of profit by simply investing $37 to $67 bucks and their very professional sales page clearly says that you need to do nothing more then click a few buttons. They also claim that you do not need a website, a product, you don't need article marketing, PPC, social networking marketing tactics, SEO or all the common ways to get website traffic. Yes, you just click 1, 2, and 3 and the money will start poring in. I would laugh if it didn't make me sad to know that there are new comers to our industry that will believe and will buy these software's hopping that they've stumbled upon the way to find the holly grail. Stay away (in bold), beware of these kind of promises, these are SCAMS and the products creators are scammers, sorry for being rude but there's no other word that will describe better these marketers.

I've been marketing online for a few years now and I can promise you, there's no such magic software and there are no other ways to generate traffic to your website in order to make money online BUT the common ways that involve all the traditional methods mentioned above, consistency and hard work. Follow these proven ways and you will certainly achieve the results you deserve for your efforts.

So lets talk a bit about effective Internet marketing software's. The purpose of these software's is to automate many tasks that you could have done manually. For example, article submission software's automatically register your information on more than 100 article directories and then automatically submit your articles with the resource box links after registration so in theory, we could get hundreds of backlinks from all of these article directories.

Internet marketers from all profession levels were using these software's to get the precious backlinks from high page rank articles directories but at the same time we knew that the same article submitted to hundreds of article directories won't benefit us as it did in the past, so we used article spinners software's to spin the article and we submitted spinned versions of the same article to get a higher number of backlinks. When google announced it's latest “caffeine update”, I've noticed that it doesn't index all the article versions and it doesn't count the way it used to count these backlinks even when they come from article directories authorities sites such as Ezine Articles, Article Base or Go Articles. As of today the article directories comes in the fifth or sixth place of importance after the social networks or web 2.0 properties in google's gods eyes.

I went back and checked my articles and discovered that google did pay attention to my spinned articles but it didn't indexed all of them although they had approximately 60% - 70% of uniqueness compared to the original version of the article. So, why I'm not getting the same number of backlinks I used to get from one spinned article?

Well, google is the internet leader and we're consistently testing our marketing strategies to uncover it's updates. While trying to figure out what it had learnt about article spinning I found that although my articles had a high percentage of uniqueness, google noticed that the format of my articles was the same, the exact number of words, paragraphs, the exact number of tables or image places, the exact number of links and the fact that they were in the same order and places in all of my articles.

I guess “Caffeine update” is the right name for awakening and I think we should try different article marketing strategies, different ways to spin our articles and different approaches of content syndication.

I'm using "Answer Analyst" and “The Best Spinner” from Jonathan Leger, one of my most appreciated software developer and online marketers. His software has more then 1,300,000 synonyms and it's database is growing fast by it's users. As of these days, this is the best article spinner around. You'll be able to master this software in no time and it has all the features you'll ever need to get unique versions of your article built in.

Now, referring to google recent update, to spin your articles isn't enough any more. I'm still using the best spinner software and after I have some different versions of my article, I'm trying to read it and to change the paragraphs order, to place the images or my links in different places and by using the html version of the article it's quite an easy job to do. Although it takes more time to spin my article the new way, it results in getting the links I’m after as google is indexing each and every version of my article and again, i'm starting to get traffic from my article marketing campaigns.

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Mastering Internet Marketing – The Proven Path to Make Money Online or Go Offline

Ziki De Naim — Fri, 17 Sep 2010 13:49:34 +0000

Today I will be discussing what most people are trying to find an answer for and this is none other than building a successful internet marketing online business and how to maximize it. So if you want to know the truth better stick around to finally get the answers you have been searching for all this time.

Some people believe that being an internet marketer is easy, and other assumes that this is a no-brainer job. Well, if this is what you think your perception on marketing online as a whole is totally far from the truth as marketing is not easy nor for someone who does not know anything about it.

The internet marketing scene has created good income for many people and as such, there are more who want to be a part of it. The only problem is that they do not know how internet marketing should be done and instead they usually resort to get rich quick schemes that are often just scams.

When you want your own internet based business, you must target to create an actual business. It must be something that you can rely upon to last longer than a year and that will gradually and continually will produce streams of income for you. The real key here, aside from having vision and perseverance, is to know how to do internet marketing the right way.

As an internet marketer myself, I know for a fact that this is not an easy job and absolutely not ideal for those who cannot accept disappointment once in awhile. Since the pressure can put your health at risk, nevertheless if you can overcome the hurdles and troubles that come with the job the results is something that you can enjoy for the rest of your life.

So to help you with your internet marketing online business and reduce the pressure, to make it more fun as it should be and an opportunity worth your sleepless nights, you need to follows the tips below as this has helped me and would surely make life easier for you as well.

Domain Names - Name the internet marketing online business and domain name after the person running it doesn’t given away any ideas as to what the business is about, so naming it requires a lot thought. You'd better name it with your main keyword and register a dot com domain name, if it's not available, you can use the dot net, org, or dot info. If you cannot get a domain name with your keyword, using hyphens between the words is a good choice. With your main keyword in domain name, you'll have a better starting point and this might help you to outrank the competition. Once this decision is made, a domain name can be registered and you'd better choose a reliable registrar and hosting compay for your online property, I'm using Bluehost, a huge hosting company that offers unlimited domain names on one hosting account with personal and fast support which you will find very important.

Developing A Successful Website - Start-up costs need to be kept to a minimum, as the costs of the property in which to run the business and stock for the companies all add up. Some marketers would advice you to find a friend who will crest a website cheaply is generally the next step, but according to my personal experience as your internet business needs to grow, this might prove a dear mistake, It's crucial that your web property would be build by a professional web designer who has a lot of experience in search engine optimization. (I'm the marketing analyst of an exclusive web development and search engine marketing company and you can get an high tech - professional web property with SEO in mind custom built for your purposes for a very reasonable price. You can quote my name when you contact them and get 20% discount :))

An online marketing plan that will have a greater likelihood of producing long term success will consist of a strong focus on search engine placement or SERP (search engine result page). This is how your web property is rated on a list of search results when certain important keywords, your website main keywords, keyword phrases or LSI keywords that are connected with your online business are entered into a search engine's search box.

The reason search engine placement is so vital, is due to the fact that buyers are much more likely to notice the existence of an online business’s website if it appears on the first page of their search results. Most internet users and buyers do not have time to sift through page after page of results, so building a website with proper SEO knowledge in mind is the most important step to consider and cheep web development solutions aren't the right path to follow.

Making money online is no longer impossible with the advent of internet, however it is also not an easy task if you have no idea if what you are doing is right or wrong. Hence, mastering internet marketing and traffic generation techniques are a must knowledge to acquire if you want to start your online business right and profitable.

Deciding on the product you will promote should be based on a straight forward principle. There should be a demand for your product or service means that quite a big number of people are actually searching for such a product or service and that your website is optimized enough to rank high in the search engine results page (SERP) for the product main keyword and as said before, so that people who are searching for the kind of product you are promoting will be able to easily find you and most important, you want to offer something that help people to solve a difficulty, something which will make their lives better, make them feel better physically or cause them to look better.

Whatever you heard about make money online is true and there are many ways to do this from blogging, website flipping, affiliate marketing - you, promoting other people products for a commission to CPA (cost per action) offers in which you'll be paid for the actions your prospects will take, but to be able to earn a profit online you have to know some of the basic things and have the proper marketing and traffic generation knowledge, the right equipment and software's to do business and to be ready to put some efforts in order to be successful.

So once you have set yourself up to do business online, the next step and probably the most crucial is mastering different traffic generation techniques. There are different ways to drive traffic to your website from social marketing to pay per click campaigns (PPC) but one traffic generation strategy that will never go out of style is article marketing and content syndication.

Articles writing and article marketing is one of the most important marketing strategy that you should not ignore if you want to increase targeted keywords traffic to your website. The average internet surfers look for information, tips and good articles to read. Why? Because the internet is a gateway of information and the information is still free online. So...

Communicate to Get Traffic - One thing I have notice during the years that I have been in business. The internet marketing strategy of writing good and unique content articles and content syndication is still one of the most recommended approach to get targeted traffic to your website. However, to make it fully work for you what you need is to avoid copied articles or hard selling articles or your website visitors will be clicking the back button rather than proceeding to the next step - which is the culmination of the sale.

The main aim of content creation is to syndicate your dot com enterprise's message to new clients clearly and simply via the search engines and/or content syndication sites, articles directories, high trafficked blogs, news sites, social web platforms or web 2.0 properties. So, if you want those readers to get to know about your products and services, you have to give something in return and that is quality content.

Aside from this internet marketing traffic generation strategy the next thing you ought to remember is determining which your target market is. However before you do those things, choose your product or services first and make certain it is something that customers wants and requires.

As discussed before, there are a lot of elements in mastering internet marketing such as basic knowledge of search engine optimization (SEO) strategies to raise the natural or organic search engine positioning of a dot com enterprise's website. However, the single most important element is the creation of good and unique content for your web pages.

Relevant and fresh content is not dependent on search engine optimization but it should still be written with optimization principals in mind such as keyword density, keywords or keywords phrases placement in the post or article title, bold and italic style keywords, the length of an article and ways to use LSI (Latent Semantic Indexing) keywords within your web pages or article content. You can outsource your article marketing campaign for an affordable prices at NetCom Marketing – Article marketing. You will get highly search engine optimized unique content articles guaranteed to reach Google first page listings.

The next thing that you should do, and this has a direct concern with your internet marketing campaign, is to first find a niche market that you would like to work in.

The rule of thumb, or at least what most internet marketers follow, is to find a niche that has a good amount of demand but with less competition. Admittedly this is a hard task, but if you do your keyword and market research right, you will eventually find the best niche for you. You can read more about niche research in my previous post about SERP here.

Promote the Right Product - The key to effective and successful internet marketing strategy is having the right product and the right product is what everybody wants to get and own. Besides, your marketing effort is useless if your service and products are not what people will pay for today or tomorrow. If you do not have your own unique product you can master affiliate marketing or CPA marketing. You can register as an affiliate at ClickBank or at any big affiliates networks such as Commission Junction, Never Blue or Linkshare and you will be able to search for the right product in their marketplace.

Having the right product is essential for any marketers aside from the techniques you will be using to promote your merchandise. So choose well which product is in-demand at the moment and another complementary one that will forever be in-demand. Research is the best thing to figure out which product would bring you extra income. Moreover, once you have settled this matter your next task should be to find the right internet marketing strategy that will suits your product needs.

Discuss the Benefits rather than Features - Most marketers failed because they tend to focus on the features of their product rather than discuss the benefits that consumer will get. So if you want to sell your merchandise know that some individual would like to hear about the benefits as well.

Keep in mind also that it is not just about the right internet marketing strategy to use but on how to use it to your advantage. Knowing and using it well are two totally different things and this is the reason why not everyone are making money online and why only a handful are really earning to live a more comfortable life. Furthermore, mastering internet marketing is what you really need to do to make the most of the marketing strategy online. Once you have mastered the craft of being an internet marketer everything would be easy as you will know what to do for every situation that occurs. All these simple tips can bring your internet marketing online business to a whole new level and in return give you huge income.

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Free WebSite Submit SEO Tools – It’s Your Tool to Success

Ziki De Naim — Fri, 27 Aug 2010 11:57:28 +0000

How much are you spending every month for all your SEO works?

Is your investment paying off now that your website is three months old or are you still trying to pour in money up until now? If all you seem to do is spent money every day and with little return for all your effort and investment maybe you should take a good look on your marketing campaign to know if you are doing things right.

Free Website Submit SEO Tools is one way to know if you are on the right track. These Service Company and their free webmaster tools can provide you with a precise evaluation on how things are doing with your marketing campaign. In addition, they also provide other SEO works and thus you won’t need to hire a SEO expert to do keyword and link building job for you.

In fact, the Free Website Submit SEO Tools is your ultimate one stop shop for all your SEO works and this is much cheaper compared to the running rate of maintaining a monthly SEO expert. Do you know that the minimal amount of SEO fee start at approx. $600 and this does not include the entire workload of a SEO, it could go higher once you started adding more jobs.

When there is no Website Submit SEO Tools most webmaster would rely on expensive software to help determine the performance of their marketing campaign, but that is all your ready bought SEO software can do and nothing more. Is this what you want or something that can provide you with everything you need to run a successful business.

SEO or search engine optimization is vital to every webmaster and online business as everything that a SEO do is the key to attract traffic that will bring your website to the top of the search engine result pages for your website search terms. This is almost the goal of every marketer and business owners.

Traffic means customers and the highest number of web traffic could mean increase in income. So if you can attract more individuals by spreading your wings all over the World Wide Web and more so if you can be on the top spot of the SERP, you can assure yourself that everything would be fine as the potential to make a sale is huge.

But what are the marketing gimmicks that you need to do and would require the work of a SEO firm or ans SEO expert, well, it is none other than well-known internet marketing style such as blog commenting and article marketing. Keep in mind that that these require quality links and hence a SEO works.

Therefore, if you want all these and other job requirements know that there is a Free Website Submit SEO Tools to guide you in reaching your dream of a highly successful business online.

Why bother with software and others to help you when you can get a guaranteed keyword phrase or anchor text, comment service with keyword and anchor text, a onetime fee if this is what you want, a tool to bring you to the top of SERP and more importantly, bring a targeted traffic that ultimately leads to conversation. All these are possible with a free website submit SEO tools – your tool of success.

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