Ziki De Naim's Internet Marketing Blog

 Many people who write online content were affected by the Google Panda (Farmer) update.  People who write for content sites have seen their page views ad resulting “pay” drop.  However, those who do it for backlinks and traffic using sites like Ezinearticles, Squidoo and Hubpages have also been affected by loss of traffic, tighter restrictions and some business practice changes on all these sites.

Google is providing affiliate marketers with the most recent search results, which makes it so much more convenient to be on top of your competition.

Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.

If I search for [olympics], for example, I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.

Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.

We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.

 * Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.

• Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [Exxon earnings], you’ll see the latest information.

• Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.

There are plenty of cases where results that are a few years old might still be useful for you. [fast tomato sauce recipe] certainly saved me after a call from my wife reminded me I had volunteered to make dinner! On the other hand, when I search for the [49ers score]; a result that is a week old might be too old.

Different searches have different freshness needs. This search engine algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.

To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we've said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 - 10% of searches, depending on the language and domain you're searching on.

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In today’s times only getting web traffic is not enough. What’s the use of getting thousands of people visiting your website but no one placing order or shooting inquiries? Hence it is not only necessary to succeed in getting visitors to your website but it is more important to devise a strategy of converting as many visitors as possible into customers.

Let us have a look at certain steps to convert as much web traffic as possible into customers who will order for your product. The first step is to build a website that provides information about what the visitors want. Hence when a visitor comes to your website he should be easily able to find what he is looking for. If he does not find what he is looking for then he will simply get irritated and close the browser window. 

Your website should have a simple yet attractive design to please the visitors eyes. People do get attracted to visual sites but at the same time the website should not take too much time to load as slow loading time will get you penalized by the search engines which might affect your web traffic. The web pages should discuss the highlights of the products or the company. It should be able to touch the emotional chord of the people. As far as possible you should not have complex designs on your website as this may confuse the visitors.

You should ideally express to them what your website wants them to do once they visit your website. Do you want them to read through your product information and then let them order the product or service online? Or do you want them to read a report? Or do you want them to subscribe to your newsletter? You should be very clear with this aspect so that the visitors know what they want to do.  

A website should be able to create confidence in the visitors. Hence the website should have it's policies, a helpline number and email so that in case the customer has any problem then your website will help him quickly. You can even encourage people to write reviews about your website. Customer confidence is built further when they read positive reviews about your product.

In order to get targeted website traffic your SEO efforts should continue so that when people enter queries related to your website, it is shown on the first page of the search engine. When people click on your website’s link displayed in the search engine they are led to your website where they will get complete information about the product or service they are looking for.  

Also you should keep your website as up to date as possible. You can inform the customers about relevant progress in your company or newly launched products and services. You can include a sign up option where you can send the customers by email news about your products and company. Remember that your follow up is very important with clients. Hence you should respond to mails and execute orders as soon as possible. This is the tried and tested way of converting your website traffic - visitors into customers.

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  Undoubtedly, site traffic building process is one question a growing number of website owners get all pumped up about. Website positioning advisor’s and SEO experts will be able to obtain traffic with the use of a range of tactics and yet you might want to attentively discover the tactics that they use as definitely not each of them is seriously worth using.

 You'll notice two important traffic techniques that will increase traffic to your site in order to obtain sales and profits. The foremost direct manner of executing it could be using email marketing campaign to contact your buyers list or to use the help of your JV partners and their list by offering some kind of report to encourage them to visit your web sites. One another strategy is to get buyers to be able to see your blog through the use of website positioning tactics such as optimizing your web pages meta tags for buyers keywords and link building techniques etc.. You'll notice a variety of tactics and those that you decide to implement depends principally on the approach of obtaining website visitors that you wish to acquire.

 Special tactics to help you generate website visitors are similar in a lot of aspects to traditional advertising. The most widespread approach within the internet marketing arena is to create curiosity for your products and solutions through demonstration or speeches, webinars, events, gatherings or e-mail exchanges - ad swaps. Similar to any various marketing strategy, your important approaches here are your temperament and personal relationships. Engage the people on your list and grab them focused on what you have got to help them solving a problem.

 Ways to get targeted traffic through website positioning is definitely a different and more complex approach. At this point, the initial mission is certainly to help you pull in google search spiders first. As soon as your blog passes their criteria's, you get indexed and positioned. Gaining high and steady ranking is considered the ultimate purpose associated with Search engine ranking optimization advisor’s. The greater number of your site's search engines listings, the easier web traffic building will be.

SEO companies

 The ultimate objective is to get your blog to appear on top of search engine's results pages (SERP) and if an SEO experts is capable to achieve these results, your site will obtain a higher number of clicks than those that are hidden deep in succeeding pages.

 Website positioning is capable of having the distinctive hurdles of traffic. Reliable SEO companies can provide you valuable services to optimise your site in order to get maximum customer's attention, but some SEO companies with their overly aggressive marketing efforts and manipulating the search engine results in an unfair manner (black hat techniques), unethically violate the search engines rules and will put your site in danger. It may cause negative adjustments for the presence of your site on a search engine result page and your site can even be removed from the index.

 You must choose your SEO company wisely. Some SEO companies talk you out of achieving high rankings naturally (organic SEO traffic) and in to paid advertising (PPC) and place your site on the advertisement section of the search engines rather than in the result pages. This form of advertising although has some benefits usually is very costly. Therefore, when you are paying an SEO company be sure to understand where the money goes. Be aware of the SEO companies that are shady about when you might see results, SEO when done right by the right company can be quick, efficient and will have a positive experience for your business.

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As you probably already know I love to write about ways to get web traffic. It's a challenge and I just love to create new sites for my clients and to find new ways to achieve high ranking and to drive targeted traffic to these sites. This is going to be a long post so let's just dive into it :)

Forum marketing

Forum marketing is another effective way in which you can draw traffic to your website and it can be done by joining relevant discussion groups on forums. Although there are thousands of forums online and the more forums you join the better for you, you should take into consideration that in order to benefit with the traffic these forums can provide you, you should contribute to the community by posting relevant ideas or blog posts as empty profiles won't last for long, the forum webmasters will definitely delete your profile. You can take part in discussion topics and offer your expert comments. You can even insert your website links in your posts so that if forum members want to find out more about your website or company they can click on the link or better, create your forum profile signature using your site keywords so that in every post, thread or comment, you'll have your signature that carries your website search terms as a back link. If you plan to join several forums then you should use LSI keywords (Latent Semantic Indexing) as well and not only your site main keyword in your forum signature as LSI keywords are very important for high ranking in the search engine. If it's an authority forum then google will count that link as an important link to your site.

You will be able to get a lot of genuine people visiting your sites on such forums. Keep in mind that important forums do not allow to insert affiliate links in the signature so you'd better follow their TOS. If you are in the internet marketing niche, you can check my favourite forums (side bar) and if you aren't a member yet, I’d suggest you click the links and register, (not affiliate links). 

Traffic Software's

There are several software to increase traffic to your website. However before buying or using any traffic software you should read the review of the software as many traffic software's are bogus and they fail despite of making huge promises.

I've seen lately some new traffic software's on ClickBank market place and even promoted in the comments section (I’ve deleted these comments) by a few of this blog readers that promise you $ thousand of profit by simply investing $37 to $67 bucks and their very professional sales page clearly says that you need to do nothing more then click a few buttons. They also claim that you do not need a website, a product, you don't need article marketing, PPC, social networking marketing tactics, SEO or all the common ways to get website traffic. Yes, you just click 1, 2, and 3 and the money will start poring in. I would laugh if it didn't make me sad to know that there are new comers to our industry that will believe and will buy these software's hopping that they've stumbled upon the way to find the holly grail. Stay away (in bold), beware of these kind of promises, these are SCAMS and the products creators are scammers, sorry for being rude but there's no other word that will describe better these marketers.

I've been marketing online for a few years now and I can promise you, there's no such magic software and there are no other ways to generate traffic to your website in order to make money online BUT the common ways that involve all the traditional methods mentioned above, consistency and hard work. Follow these proven ways and you will certainly achieve the results you deserve for your efforts.

So lets talk a bit about effective Internet marketing software's. The purpose of these software's is to automate many tasks that you could have done manually. For example, article submission software's automatically register your information on more than 100 article directories and then automatically submit your articles with the resource box links after registration so in theory, we could get hundreds of backlinks from all of these article directories.

Internet marketers from all profession levels were using these software's to get the precious backlinks from high page rank articles directories but at the same time we knew that the same article submitted to hundreds of article directories won't benefit us as it did in the past, so we used article spinners software's to spin the article and we submitted spinned versions of the same article to get a higher number of backlinks. When google announced it's latest “caffeine update”, I've noticed that it doesn't index all the article versions and it doesn't count the way it used to count these backlinks even when they come from article directories authorities sites such as Ezine Articles, Article Base or Go Articles. As of today the article directories comes in the fifth or sixth place of importance after the social networks or web 2.0 properties in google's gods eyes.

I went back and checked my articles and discovered that google did pay attention to my spinned articles but it didn't indexed all of them although they had approximately 60% - 70% of uniqueness compared to the original version of the article. So, why I'm not getting the same number of backlinks I used to get from one spinned article?

Well, google is the internet leader and we're consistently testing our marketing strategies to uncover it's updates. While trying to figure out what it had learnt about article spinning I found that although my articles had a high percentage of uniqueness, google noticed that the format of my articles was the same, the exact number of words, paragraphs, the exact number of tables or image places, the exact number of links and the fact that they were in the same order and places in all of my articles.  

I guess “Caffeine update” is the right name for awakening and I think we should try different article marketing strategies, different ways to spin our articles and different approaches of content syndication.

I'm using "Answer Analyst" and “The Best Spinner” from Jonathan Leger, one of my most appreciated software developer and online marketers. His software has more then 1,300,000 synonyms and it's database is growing fast by it's users. As of these days, this is the best article spinner around. You'll be able to master this software in no time and it has all the features you'll ever need to get unique versions of your article built in.

Now, referring to google recent update, to spin your articles isn't enough any more. I'm still using the best spinner software and after I have some different versions of my article, I'm trying to read it and to change the paragraphs order, to place the images or my links in different places and by using the html version of the article it's quite an easy job to do. Although it takes more time to spin my article the new way, it results in getting the links I’m after as google is indexing each and every version of my article and again, i'm starting to get traffic from my article marketing campaigns.  

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