Ziki De Naim's Internet Marketing Blog » Search Engine Optimization

Mastering Internet Marketing – The Proven Path to Make Money Online or Go Offline

Ziki De Naim — Fri, 17 Sep 2010 13:49:34 +0000

Today I will be discussing what most people are trying to find an answer for and this is none other than building a successful internet marketing online business and how to maximize it. So if you want to know the truth better stick around to finally get the answers you have been searching for all this time.

Some people believe that being an internet marketer is easy, and other assumes that this is a no-brainer job. Well, if this is what you think your perception on marketing online as a whole is totally far from the truth as marketing is not easy nor for someone who does not know anything about it.

The internet marketing scene has created good income for many people and as such, there are more who want to be a part of it. The only problem is that they do not know how internet marketing should be done and instead they usually resort to get rich quick schemes that are often just scams.

When you want your own internet based business, you must target to create an actual business. It must be something that you can rely upon to last longer than a year and that will gradually and continually will produce streams of income for you. The real key here, aside from having vision and perseverance, is to know how to do internet marketing the right way.

As an internet marketer myself, I know for a fact that this is not an easy job and absolutely not ideal for those who cannot accept disappointment once in awhile. Since the pressure can put your health at risk, nevertheless if you can overcome the hurdles and troubles that come with the job the results is something that you can enjoy for the rest of your life.

So to help you with your internet marketing online business and reduce the pressure, to make it more fun as it should be and an opportunity worth your sleepless nights, you need to follows the tips below as this has helped me and would surely make life easier for you as well.

Domain Names - Name the internet marketing online business and domain name after the person running it doesn’t given away any ideas as to what the business is about, so naming it requires a lot thought. You'd better name it with your main keyword and register a dot com domain name, if it's not available, you can use the dot net, org, or dot info. If you cannot get a domain name with your keyword, using hyphens between the words is a good choice. With your main keyword in domain name, you'll have a better starting point and this might help you to outrank the competition. Once this decision is made, a domain name can be registered and you'd better choose a reliable registrar and hosting compay for your online property, I'm using Bluehost, a huge hosting company that offers unlimited domain names on one hosting account with personal and fast support which you will find very important.

Developing A Successful Website - Start-up costs need to be kept to a minimum, as the costs of the property in which to run the business and stock for the companies all add up. Some marketers would advice you to find a friend who will crest a website cheaply is generally the next step, but according to my personal experience as your internet business needs to grow, this might prove a dear mistake, It's crucial that your web property would be build by a professional web designer who has a lot of experience in search engine optimization. (I'm the marketing analyst of an exclusive web development and search engine marketing company and you can get an high tech - professional web property with SEO in mind custom built for your purposes for a very reasonable price. You can quote my name when you contact them and get 20% discount :))

An online marketing plan that will have a greater likelihood of producing long term success will consist of a strong focus on search engine placement or SERP (search engine result page). This is how your web property is rated on a list of search results when certain important keywords, your website main keywords, keyword phrases or LSI keywords that are connected with your online business are entered into a search engine's search box.

The reason search engine placement is so vital, is due to the fact that buyers are much more likely to notice the existence of an online business’s website if it appears on the first page of their search results. Most internet users and buyers do not have time to sift through page after page of results, so building a website with proper SEO knowledge in mind is the most important step to consider and cheep web development solutions aren't the right path to follow.

Making money online is no longer impossible with the advent of internet, however it is also not an easy task if you have no idea if what you are doing is right or wrong. Hence, mastering internet marketing and traffic generation techniques are a must knowledge to acquire if you want to start your online business right and profitable.

Deciding on the product you will promote should be based on a straight forward principle. There should be a demand for your product or service means that quite a big number of people are actually searching for such a product or service and that your website is optimized enough to rank high in the search engine results page (SERP) for the product main keyword and as said before, so that people who are searching for the kind of product you are promoting will be able to easily find you and most important, you want to offer something that help people to solve a difficulty, something which will make their lives better, make them feel better physically or cause them to look better.

Whatever you heard about make money online is true and there are many ways to do this from blogging, website flipping, affiliate marketing - you, promoting other people products for a commission to CPA (cost per action) offers in which you'll be paid for the actions your prospects will take, but to be able to earn a profit online you have to know some of the basic things and have the proper marketing and traffic generation knowledge, the right equipment and software's to do business and to be ready to put some efforts in order to be successful.

So once you have set yourself up to do business online, the next step and probably the most crucial is mastering different traffic generation techniques. There are different ways to drive traffic to your website from social marketing to pay per click campaigns (PPC) but one traffic generation strategy that will never go out of style is article marketing and content syndication.

Articles writing and article marketing is one of the most important marketing strategy that you should not ignore if you want to increase targeted keywords traffic to your website. The average internet surfers look for information, tips and good articles to read. Why? Because the internet is a gateway of information and the information is still free online. So...

Communicate to Get Traffic - One thing I have notice during the years that I have been in business. The internet marketing strategy of writing good and unique content articles and content syndication is still one of the most recommended approach to get targeted traffic to your website. However, to make it fully work for you what you need is to avoid copied articles or hard selling articles or your website visitors will be clicking the back button rather than proceeding to the next step - which is the culmination of the sale.

The main aim of content creation is to syndicate your dot com enterprise's message to new clients clearly and simply via the search engines and/or content syndication sites, articles directories, high trafficked blogs, news sites, social web platforms or web 2.0 properties. So, if you want those readers to get to know about your products and services, you have to give something in return and that is quality content.

Aside from this internet marketing traffic generation strategy the next thing you ought to remember is determining which your target market is. However before you do those things, choose your product or services first and make certain it is something that customers wants and requires.

As discussed before, there are a lot of elements in mastering internet marketing such as basic knowledge of search engine optimization (SEO) strategies to raise the natural or organic search engine positioning of a dot com enterprise's website. However, the single most important element is the creation of good and unique content for your web pages.

Relevant and fresh content is not dependent on search engine optimization but it should still be written with optimization principals in mind such as keyword density, keywords or keywords phrases placement in the post or article title, bold and italic style keywords, the length of an article and ways to use LSI (Latent Semantic Indexing) keywords within your web pages or article content. You can outsource your article marketing campaign for an affordable prices at NetCom Marketing – Article marketing. You will get highly search engine optimized unique content articles guaranteed to reach Google first page listings.

The next thing that you should do, and this has a direct concern with your internet marketing campaign, is to first find a niche market that you would like to work in.

The rule of thumb, or at least what most internet marketers follow, is to find a niche that has a good amount of demand but with less competition. Admittedly this is a hard task, but if you do your keyword and market research right, you will eventually find the best niche for you. You can read more about niche research in my previous post about SERP here.

Promote the Right Product - The key to effective and successful internet marketing strategy is having the right product and the right product is what everybody wants to get and own. Besides, your marketing effort is useless if your service and products are not what people will pay for today or tomorrow. If you do not have your own unique product you can master affiliate marketing or CPA marketing. You can register as an affiliate at ClickBank or at any big affiliates networks such as Commission Junction, Never Blue or Linkshare and you will be able to search for the right product in their marketplace.

Having the right product is essential for any marketers aside from the techniques you will be using to promote your merchandise. So choose well which product is in-demand at the moment and another complementary one that will forever be in-demand. Research is the best thing to figure out which product would bring you extra income. Moreover, once you have settled this matter your next task should be to find the right internet marketing strategy that will suits your product needs.

Discuss the Benefits rather than Features - Most marketers failed because they tend to focus on the features of their product rather than discuss the benefits that consumer will get. So if you want to sell your merchandise know that some individual would like to hear about the benefits as well.

Keep in mind also that it is not just about the right internet marketing strategy to use but on how to use it to your advantage. Knowing and using it well are two totally different things and this is the reason why not everyone are making money online and why only a handful are really earning to live a more comfortable life. Furthermore, mastering internet marketing is what you really need to do to make the most of the marketing strategy online. Once you have mastered the craft of being an internet marketer everything would be easy as you will know what to do for every situation that occurs. All these simple tips can bring your internet marketing online business to a whole new level and in return give you huge income.

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SEM – How to Use Search Engine Marketing Properly to Rank High In The SERP?

Ziki De Naim — Sun, 12 Sep 2010 10:25:32 +0000

SEM or search engine marketing is one way to help webmaster and marketers know about SEO and other marketing stuff that is essential to the growth of the online business.

A good SEM – how to marketing campaign is one way to make certain that your website will rank, but in order to do this you must know some of the marketing techniques that could optimizes your site. Below are the following basic search engines marketing strategies to rank in the search engine results page (SERP).

SEO Tools – It is hard to get started if you have no idea about SEO works and even if you do the job can be overwhelming, so the right tools to help you with your search engine optimization is a must. Free website tools such as Google keyword tool can provide you with keywords to use for your marketing campaign and linking ideas.

Keyword research must be done very carefully while paying attention to various aspects of the keyword such as global monthly searches, competition etc. My advice would be that while doing your keyword research using Google keyword tool. Be sure that descriptive words or phrases (use synonyms) is selected, then enter your main keyword in the text box and press the "Get keyword ideas" to get the additional keywords ideas. These are LSI keywords that you can use in your content to safely add to the strength of the main keyword.

You'll get a list of keywords that are related to the main keyword. Scroll down until you come to "Additional keywords to consider" - LSI Keywords. Write down the main keyword or keyword phrase and sub keywords and refine your research for every one of them while writing down their sub keywords and their LSI keywords suggested by the tool.

LSI stands for Latent Semantic Indexing. They appear in the lower table just below the main keywords results, According to Wikipedia , Latent Semantic Indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called Singular Value Decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. In simple words, LSI keywords are just words that relate to your main keyword or keyword phrase and the search engine gives them additional importance so you should use them in every optimization process.

Although some SEO experts would say that you shouldn't pay attention to the keyword density, I still think that although the search engine pays less attention to the density issue, it would be better to keep your keyword density around 2% - 3% and if you are using LSI keywords in the optimization process, your web page would have better chances to rank high.

Social Media Marketing – This is one marketing tool that I can not live anymore without and you can tap effectively as the number of users online that patronizes this are growing everyday and if you become successful with it, your website will go a long way. But before deciding to jump into the bandwagon you must try to know everything about social media marketing first before anything else.

If you are using a WordPress blog, you can install social media plugin's that will do most of the work by spreading the word every time you click to publish a post. ( you'll be able to read more about my favorite WP plugin's in the WordPress plugin category published throughout the current month).

Site Structure SEO – Knowing everything about search engine and how spiders store information can bring you a long way into marketing your website. So make friends with so called crawlers as this is crucial to your SEO works.

Video Search – SEO'ers and a growing number of internet marketers have seen the potential of video to market their products and this is a good leverage for your business. There are also optimizations to be done with video and thus knowledge is essential to become successful with it. Personally, I'm not using video so much for my SEO purposes but for my clients. I used to be a professional musician/blues guitarist and I’m sick and tired of being in the lights, that's why I'm hiding behind my top :). Anyway, a little tip for optimizing U-Tube video pages.

When you create a video and if you are using Camtasia, you can and should place a clickable link at the bottom of the video or at least at the end of the video. If you plan to upload a video to U-Tube you should try to optimize that U-Tube's video page and it can be easily done by making sure you use the description box in a wise way. You want to start by placing an anchor text using your top keyword linking to your site in the title of the description box, just below, write a short or long description, it can be some phrases or better, a full lenth unique content article of 400 - 500 words using your main keyword and two other LSI keyword throughout the article.

You can link a second time the main keyword to your home page preferably near the end of the article and an LSI keyword to an inner page of your site carrying the same LSI keyword in that page meta tag so you'll have a total of three links in that video page.

If you have an author page on EzineArticles or on GoArticles you can link to one of these pages instead of using the third link to point to you site but this is a linking strategy that would be too long to describe here so I will write about it in the future.

Article Marketing – The oldest marketing strategy that is free, easy to do and that is very, very effective if done the right way, however very time consuming as writing is not easy even if you have a flair for writing. In addition, you will need to submit this to article directories with your link indicated in an optimized author’s box. Keep in mind that at least bi-weekly submission of quality and unique content articles is necessary to help your site rank because a onetime submission is not enough to make you successful online.

All these are just some of the marketing campaign that requires a search engine optimization. If you are already overwhelmed by the workload just by reading them think how much time you will need to do all these just to rank. No amount of working hard can make you do all these as we only have 24 hours every day and not all that time can be use to market your website.

SEM – how to rank high is easy with a partner that you can trust? You do not need to be fully knowledgeable but only to be smart by employing the help of a tool or outsourcing the work. If you can allow them to help you there is a possibility to do all these, but you have to ensure that the search engine marketing company that will help you is indeed knows what they are doing.

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Free WebSite Submit SEO Tools – It’s Your Tool to Success

Ziki De Naim — Fri, 27 Aug 2010 11:57:28 +0000

How much are you spending every month for all your SEO works?

Is your investment paying off now that your website is three months old or are you still trying to pour in money up until now? If all you seem to do is spent money every day and with little return for all your effort and investment maybe you should take a good look on your marketing campaign to know if you are doing things right.

Free Website Submit SEO Tools is one way to know if you are on the right track. These Service Company and their free webmaster tools can provide you with a precise evaluation on how things are doing with your marketing campaign. In addition, they also provide other SEO works and thus you won’t need to hire a SEO expert to do keyword and link building job for you.

In fact, the Free Website Submit SEO Tools is your ultimate one stop shop for all your SEO works and this is much cheaper compared to the running rate of maintaining a monthly SEO expert. Do you know that the minimal amount of SEO fee start at approx. $600 and this does not include the entire workload of a SEO, it could go higher once you started adding more jobs.

When there is no Website Submit SEO Tools most webmaster would rely on expensive software to help determine the performance of their marketing campaign, but that is all your ready bought SEO software can do and nothing more. Is this what you want or something that can provide you with everything you need to run a successful business.

SEO or search engine optimization is vital to every webmaster and online business as everything that a SEO do is the key to attract traffic that will bring your website to the top of the search engine result pages for your website search terms. This is almost the goal of every marketer and business owners.

Traffic means customers and the highest number of web traffic could mean increase in income. So if you can attract more individuals by spreading your wings all over the World Wide Web and more so if you can be on the top spot of the SERP, you can assure yourself that everything would be fine as the potential to make a sale is huge.

But what are the marketing gimmicks that you need to do and would require the work of a SEO firm or ans SEO expert, well, it is none other than well-known internet marketing style such as blog commenting and article marketing. Keep in mind that that these require quality links and hence a SEO works.

Therefore, if you want all these and other job requirements know that there is a Free Website Submit SEO Tools to guide you in reaching your dream of a highly successful business online.

Why bother with software and others to help you when you can get a guaranteed keyword phrase or anchor text, comment service with keyword and anchor text, a onetime fee if this is what you want, a tool to bring you to the top of SERP and more importantly, bring a targeted traffic that ultimately leads to conversation. All these are possible with a free website submit SEO tools – your tool of success.

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How SEO Services Can Help You Achieve Higher Organic Ranking?

Ziki De Naim — Mon, 16 Aug 2010 13:10:27 +0000

SEO or search engine optimization is the way to get the traffic you have been dreaming and wishing for every day. By the word “traffic”, I mean the individual or visitors that visit your website each day, these are the lifeline and blood of your online business and the reason why you are working non-stop and permanently glued in-front of the computer monitor.

It is also use as a barometer if your website has the chance to last longer than 6 months, as you can easily determine if your site will be getting the required number of visitors to make a sale at all. Since there are thousands and thousands of website fighting for the top 10 spot of the search engine results page, every website’s goal is to increase web presence by search engine optimization provided by SEO services.

SEO are very important since they can tell you what keywords are currently ranking and getting the most hit, and so you can use them as well. Apart from the keywords, you also ensure that your links will be picked up by SERP and only quality backlinks can do this and by SEO services.

Furthermore, whether your business is into e-commerce store, services and other online business you definitely need the assistance of a SEO services if not for linking then to help you rank by giving you the relevant keyword or keyword phrase to use for your website, articles, and other internet marketing tools you will be using to promote and market your product and services.

Moreover, if you are not familiar with keyword searches and linking there is no way to guarantee that your website will stay in the top 10 list of the search engine results page, and we all know that this is the only spot to really get the traffic you wish and want to get potential customers to your site. Think about it, do you actually visit the third or fourth pages of the SERP every time you try to search for something; this is the reason why the first page is vital for all website owners.

So if you really want to rank and increase not just your website traffic but income from your online business as well, do not hesitate to avail the assistance of SEO services as they are meant for something and that is to help you optimized your site. Besides the cost of SEO is nothing compared to the actual cost of traditional advertising and even pay per click ads in which the cost is not cheap or a joke, in fact it is serious money for those on low budget.

You may not felt the benefit of SEO services are first, but believe me when I say that you will not regret hiring one because after 4 -6 months you can finally reap the rewards of your hard earned money and at the same time the results are not temporary but permanent in nature.

Successful people spend money, therefore the only way you can increase your income is to hire a SEO services to achieve this.

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Is There A Perfect Search Engine Marketing Technique?

Ziki De Naim — Thu, 12 Aug 2010 13:06:46 +0000

Does your website need to rank in the search engine results page or not? Is website traffic really important to make money online? What Internet marketing technique is viable to rank in SERP consistently? All these questions are important and needed to really make your business successful online.

Search engine results page is vital to every website owners as this is the way for searchers to find them, in fact some even buy their way into the SERP with pay per click advertising because it is the fastest way to get into the rank, the problem with this method is the cost. Since maintaining a PPC will definitely cost you an arm and legs which is why this is not ideal for those with limited funds.

Aside from PPC other search engine marketing consists of the following, and all these are proven to increase website traffic:
Article marketing – articles/blog post that are timely and relevant are just one way of increasing your site’s traffic. Articles should be unique and significant but must also be legible enough to be understood by a regular person.

Video marketing – here the usage of video or movie can generate and increase your website traffic and can help overshoot your ranking. You can also post video in YouTube and other sites or torrents.

Social media marketing – Currently the most popular of all marketing solutions, it includes actual interaction through social media sites. Sites like Facebook, Twitter, MySpace, generate about millions of users every day.

Key word techniques – collecting information through clicking of key word place inside the article. Here keywords are place to some of the words that would direct you to the seller’s site.

Competition Analysis – this is the study or analysis of your strategies, plans and the proper execution with regards to competitors or rivals. The only problem with all these methods is the time to actually do them, keep in mind that search engine marketing in whatever means can be time consuming and so it would be crazy to try to do all these by yourself just to rank and save money, because it would not happen and impossible to achieve.

If you really want to succeed, delegating the work to other people or service providers that offers search engine marketing work is what you need to consider. Besides ranking does not happen overnight or instantaneous as the results takes time to achieve and so even if you can actually do all the work of a search engine marketing, it may be too late as you have wasted a lot of time marketing and neglected the most important task which is to market your product or services.

Search engine marketing are essential to all online business but it is something that you cannot do alone, the early you understand and accept this fact the better for you to achieve immediate success as true and long lasting victory does not come cheap and free but should not cost too much as well. This is the perfect marketing for search engine and something you must use.

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Is Microsoft Takes Over Yahoo Will Result In….

Julie Johnson — Wed, 21 Apr 2010 08:03:35 +0000

The unconvincing issue around the net is the booming domination by the leading players. Google and Microsoft, Microsoft and Google, are there really anyone else in command of the information highway? Truthfully while Yahoo was never a search engine superpower, it has been containing its own on the net, well that's at any rate until they came across a deal with Microsoft, that is correct, now Microsoft will be taking over Yahoo search

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