Strategic Internet Marketing – Your Online Business Could Do With PLR Marketing
Posted in Home on September 27th, 2009 by Ziki De Naim – Be the first to commentAffiliate Marketing Succes. Look around you and you see that the popularity of resale rights and private label products has exploded recently - and with good reason. We are entrenched in the era known as "the information age", and in this era there is just one king who rules supreme - "Content".
The potential of resale rights and private label products really is huge - but there are also problems. For example, open up eBay and you'll see an endless list of info-products being sold for just pennies. These same products are also being sold across tens of thousands of websites - and even though there is a huge demand for these products, the competition is so intense that many resellers are just unable to make the kind of profits that they would like.
The result? There is typically a price war - the products get sold for less and less as competition increases until the product is practically worthless and the resale rights holder is unable to profit from it anymore. The simple truth is that if you want to make outstanding profits with resale rights products you must make sure that the competition is highly limited for the products you sell.
It seems these days that everyman and his dog are offering resale rights and master rights. There are a lot of “fly-by-night” type sellers who frankly only care about making a quick sale. The point is, before reselling any title you need to be absolutely sure that you DO actually have the rights to resell. I can tell you there have been more than a few times where I have seen resale rights packages offered with products where the reseller did NOT have rights to pass on. Typically, the reseller is not to know and unwittingly buys the product, offers it for sale (illegally) and has trespassed on the author’s rights without even knowing. It can lead to some nasty legal repercussions that you really want to avoid. The lesson to be learned here is be very sure you purchase rights from a reputable provider.
Reaching your target audience
AIf you do not already have a webhost let me give you a hint from experience. Cheaper is not always better! My first website host (whom I shall not name, although I would dearly love to:) was absolutely awful – the server would go down very often and sometimes for great lengths. I dread to think of how many sales this all cost me but I realized that having a cheap web-hosting service does not always pay dividends. I did what a lot of the newbies reading this will want to do – set-up with the cheapest possible host. No, No NO! Please do not do this – as I have learned through experience, just about anyone can set-up a hosting company from home. It could quite easily be operated from Homer Simpson’s garage. Do you really wish to trust your business with an unproven host like I first did? My advice is that you shop around and find something that suits your needs. I will make one recommendation for a very good host and leave it at that.
Extending your market
One other thing I should add here; when you sell a resale rights product, you are generally responsible for support as well. In some cases, such as hosting, the hosting company might provide tech support, but usually, you have to provide your own support—refunds, etc. After all, you are making 100% profit from your sales.
If you do your homework, and research your market properly, spend the time to put together a killer package, and follow up with your customers, your refunds will most likely be very few.
The next kind of rights you can buy are Master resale rights. This means is you can sell the product, keep all the money, and allow your customers to resell the product as well. They can also resell the product and keep all the money. Unless it says specifically in the agreement, your customer can’t pass on Resale Rights for the product. They can resell the product, but they can not give permission to their customer to also resell it. Most of the time, they have to go to the original author for Master resale rights of their own. Another type of rights you might acquire are called Editorial Rights. These will be the most expensive rights you will buy. With Editorial Rights, you can change any of the content, edit the links to your own affiliate links, add your own name as the author, whatever you want to do with them.
On a rare occasion, you might find a “ready made” book or software that you get Editorial Rights to, but you’ll usually pay more for it too. The below diagram shows the basic difference between normal resale rights and master rights.
New material and new business
The money is in the list – you know that don’t you? Just take a look at the big guns online. The people who are making a fortune with information products and websites – they have subscriber lists that stretch into tens of thousands (and more). How valuable do you think these lists are to them? Well do the math yourself – lets say over 5 years you managed to develop a list of 50,000 subscribers. Lets say the response rate of this list is 5% (i.e. for each mailing you put out, 5% of the list buys the product you endorse). Lets also say that you send one mail per week with a $49 product – going by the numbers you would sell 2500 products, and that would bring you $122,500. That’s PER week and on the basis of your newsletter alone. It’s a simple numbers game and your own list can be worth more than all your real estate investments IF you take the time to develop it studiously over time. It must be an on-going project that you must never allow yourself to slack on.
It was very disheartening to discover that while existing customers always seemed delighted with my products I wasn’t selling anywhere near enough to make a decent living. The reason had nothing to do with the products I was selling – it was simply due to the fact that I was absolutely terrible at internet marketing. Now as a reseller of products you hopefully have a good number of high quality products, and because you’ve studied the book so eagerly up to now you know exactly how to make your offer so unique and valuable that only a madman would not want to buy your product. That’s great. Now listen to this very carefully – if you want to really sell your products, and make a real income out of resale rights you have to learn about internet marketing. You have to know how to get targeted prospects to your offer as cheaply and in as high numbers as possible. Once you master this technique you shall have as much money as you desire, I kid you not. If you diligently learn and apply various internet marketing methods, and you combine the highly powerful tactics that you have learned in this book, you should do very, very well.
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