Ziki De Naim's Internet Marketing Blog

 Many people who write online content were affected by the Google Panda (Farmer) update.  People who write for content sites have seen their page views ad resulting “pay” drop.  However, those who do it for backlinks and traffic using sites like Ezinearticles, Squidoo and Hubpages have also been affected by loss of traffic, tighter restrictions and some business practice changes on all these sites.

Google is providing affiliate marketers with the most recent search results, which makes it so much more convenient to be on top of your competition.

Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.

If I search for [olympics], for example, I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.

Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.

We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.

 * Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.

• Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [Exxon earnings], you’ll see the latest information.

• Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.

There are plenty of cases where results that are a few years old might still be useful for you. [fast tomato sauce recipe] certainly saved me after a call from my wife reminded me I had volunteered to make dinner! On the other hand, when I search for the [49ers score]; a result that is a week old might be too old.

Different searches have different freshness needs. This search engine algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.

To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we've said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 - 10% of searches, depending on the language and domain you're searching on.

Download Ziki's new ebook "Affiliate Marketing Post Panda" and learn Ways to handle google panda update Algorithms and effective affiliate marketing strategies to kill the panda for Free

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Affiliate Marketing Post Panda – Proven Strategies To Overcome Google Panda Update

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Hi my blog readers,
I'm sorry for not posting lately, I'm too busy creating a new membership site for soon to be successful affiliate marketers.

It will be launch sometime next month and you will be among the first to know about it. It's going to have huge members area full with step by step video tutorials that will cover all areas related to affiliate marketing. I walked back and documented each step that made me earn a living online, each and every software I use to create my affiliate sites and offers, innovative traffic generation techniques, profound understanding and the importance of the profit funnel, email marketing and global marketing strategies, and basically all you need to know in order to be successful creating your affiliate marketing online business.

In the next days I will upload an optin form where you could sign up for the pre launch notification list and for a great opportunity to promote and make money as an affiliate or JV partner.
 
Based on my latest activities I've decided to start a new posts series about affiliate marketing because it is one of my main income sources and hopefully I will be able to provide you with some useful content so it may become yours as well...
  
Essential Steps in Affiliate Marketing

So you have decided to become an affiliate marketer? Before proceeding further it is best that you know what you will be doing as most affiliate marketers aren't so successful as they want you to believe. What I have learnt the hard way, is that you must have the proper mindset about online marketing, you must feel and vision your success while not letting your head's little voices to let you down when it gets tough, because when you yet to master most online marketing areas, affiliate marketing might be tough sometimes.

I would like to share a little secret with you, all successful online marketers had bad times, difficult learning curve and failures before achieving their success. Not succeeding is an integral part of success. We are all different so each individual while experiencing his own failures, will learn from his own experiences and with each failure, will be a step closer to achieving success. I've heard about people who were born rich but never heard about one that was born successful.

Having said that I would like to clear up another point. You should ideally prepare a step by step approach about how you will begin your campaign of affiliate marketing. To begin with, you will first need to tie up with companies that promote affiliate marketing. You can maybe try to find out a market segment that will excite you such as sports, travel or something similar. 

Once you have found out which market segment you are interested in, you can proceed to narrow down your component. For example, if you have chosen sports then the smaller component may be golf products and then breaking it down to sub niches. Once you have decide on your marketing component you can proceed to select the company who is marketing the related products. You can then read or find out the credentials of the company such as its commission structure, whether it pays on time, etc.

Once you have decided the product and the company for whom you will be doing affiliate marketing you will have to do it in a planned manner. It is best that you prepare the necessary steps to action on your computer or on paper. After you have found out that market segment in which you want to do affiliate marketing you will have to select a product for which you will be doing marketing.

Try to promote those products about which you are confident in marketing. Also you should choose those products which interest you otherwise that natural flair of marketing will not come into you. There are several people who end up marketing the products that don’t interest them with not so great results. It is natural that you are bound to do a good job about a product that interests you. You must consider that if you are going to make money with promoting that product you are in for the long haul, so you'd better choose according to your interests.

Once you choose the product that you want to market you should learn all details about the product. This way you can market confidently about the product and you will also be able to answered questions that the customers ask about the product. However, at least at the beginning, your main job is to lead customer’s to the company’s website and normally the product development department answers questions posted by the customers.

The next step is to find out what your niche market is and this normally depends on a few factors, the chief amongst them being the type of product that you are selling. For example, if you are selling golf clubs then you should target the American and the Japanese markets first as people in these countries love to play golf. You should ideally come up with content to describe the product and the company you are promoting. The content should contain important keywords that are normally entered by customers in a search engine such as Google. For starters, you can join a company such as Clickbank that has lots of products that you can choose and promote.   
 
Please note that It's useless to find a niche with high demand and high competition as this might get much longer to achieve results so you'd better find even a small sub niche within that niche and here comes the big secret of successful affiliate marketers, KEYWORDS. Keywords is the only element that may hide the big online money and keyword research is key.

After finding the niche that you are interested by, you must do a complete research to be sure that there’s a high demand for that niche and if that niche has less competition, you should move forward and start a deeper research before going for it.

It would take a lot of time to get into the niche and keyword research process here but just to highlight some important steps for the new affiliate marketer, if I would start keyword research for any niche, that's what I will put most of my time into. I will try to find a group of keywords that will have a decent amount of monthly searches with the least competition possible, A decent monthly searches per month would be 5k -20k and if that word hasn't less competition, I would search for as many related keywords to that top one and would certainly prepare an affiliate marketing campaign.   
 

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As you probably already know I love to write about ways to get web traffic. It's a challenge and I just love to create new sites for my clients and to find new ways to achieve high ranking and to drive targeted traffic to these sites. This is going to be a long post so let's just dive into it :)

Forum marketing

Forum marketing is another effective way in which you can draw traffic to your website and it can be done by joining relevant discussion groups on forums. Although there are thousands of forums online and the more forums you join the better for you, you should take into consideration that in order to benefit with the traffic these forums can provide you, you should contribute to the community by posting relevant ideas or blog posts as empty profiles won't last for long, the forum webmasters will definitely delete your profile. You can take part in discussion topics and offer your expert comments. You can even insert your website links in your posts so that if forum members want to find out more about your website or company they can click on the link or better, create your forum profile signature using your site keywords so that in every post, thread or comment, you'll have your signature that carries your website search terms as a back link. If you plan to join several forums then you should use LSI keywords (Latent Semantic Indexing) as well and not only your site main keyword in your forum signature as LSI keywords are very important for high ranking in the search engine. If it's an authority forum then google will count that link as an important link to your site.

You will be able to get a lot of genuine people visiting your sites on such forums. Keep in mind that important forums do not allow to insert affiliate links in the signature so you'd better follow their TOS. If you are in the internet marketing niche, you can check my favourite forums (side bar) and if you aren't a member yet, I’d suggest you click the links and register, (not affiliate links). 

Traffic Software's

There are several software to increase traffic to your website. However before buying or using any traffic software you should read the review of the software as many traffic software's are bogus and they fail despite of making huge promises.

I've seen lately some new traffic software's on ClickBank market place and even promoted in the comments section (I’ve deleted these comments) by a few of this blog readers that promise you $ thousand of profit by simply investing $37 to $67 bucks and their very professional sales page clearly says that you need to do nothing more then click a few buttons. They also claim that you do not need a website, a product, you don't need article marketing, PPC, social networking marketing tactics, SEO or all the common ways to get website traffic. Yes, you just click 1, 2, and 3 and the money will start poring in. I would laugh if it didn't make me sad to know that there are new comers to our industry that will believe and will buy these software's hopping that they've stumbled upon the way to find the holly grail. Stay away (in bold), beware of these kind of promises, these are SCAMS and the products creators are scammers, sorry for being rude but there's no other word that will describe better these marketers.

I've been marketing online for a few years now and I can promise you, there's no such magic software and there are no other ways to generate traffic to your website in order to make money online BUT the common ways that involve all the traditional methods mentioned above, consistency and hard work. Follow these proven ways and you will certainly achieve the results you deserve for your efforts.

So lets talk a bit about effective Internet marketing software's. The purpose of these software's is to automate many tasks that you could have done manually. For example, article submission software's automatically register your information on more than 100 article directories and then automatically submit your articles with the resource box links after registration so in theory, we could get hundreds of backlinks from all of these article directories.

Internet marketers from all profession levels were using these software's to get the precious backlinks from high page rank articles directories but at the same time we knew that the same article submitted to hundreds of article directories won't benefit us as it did in the past, so we used article spinners software's to spin the article and we submitted spinned versions of the same article to get a higher number of backlinks. When google announced it's latest “caffeine update”, I've noticed that it doesn't index all the article versions and it doesn't count the way it used to count these backlinks even when they come from article directories authorities sites such as Ezine Articles, Article Base or Go Articles. As of today the article directories comes in the fifth or sixth place of importance after the social networks or web 2.0 properties in google's gods eyes.

I went back and checked my articles and discovered that google did pay attention to my spinned articles but it didn't indexed all of them although they had approximately 60% - 70% of uniqueness compared to the original version of the article. So, why I'm not getting the same number of backlinks I used to get from one spinned article?

Well, google is the internet leader and we're consistently testing our marketing strategies to uncover it's updates. While trying to figure out what it had learnt about article spinning I found that although my articles had a high percentage of uniqueness, google noticed that the format of my articles was the same, the exact number of words, paragraphs, the exact number of tables or image places, the exact number of links and the fact that they were in the same order and places in all of my articles.  

I guess “Caffeine update” is the right name for awakening and I think we should try different article marketing strategies, different ways to spin our articles and different approaches of content syndication.

I'm using "Answer Analyst" and “The Best Spinner” from Jonathan Leger, one of my most appreciated software developer and online marketers. His software has more then 1,300,000 synonyms and it's database is growing fast by it's users. As of these days, this is the best article spinner around. You'll be able to master this software in no time and it has all the features you'll ever need to get unique versions of your article built in.

Now, referring to google recent update, to spin your articles isn't enough any more. I'm still using the best spinner software and after I have some different versions of my article, I'm trying to read it and to change the paragraphs order, to place the images or my links in different places and by using the html version of the article it's quite an easy job to do. Although it takes more time to spin my article the new way, it results in getting the links I’m after as google is indexing each and every version of my article and again, i'm starting to get traffic from my article marketing campaigns.  

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Bringing traffic to your website has today become the one of the most important aspects for generating profits for an online business for you or your company and if you can master the various traffic tactics and do it right then you can make a lot of money online.

The internet has today become the most cost effective and fast way of making your website popular, again if you know how to make it popular, but you should also not lose the opportunity of marketing your website through offline methods as well such as print and television media, giving your brochure and visiting cards to clients etc. as these ways will contribute to the online exposure of any website.

Today the latest online method of getting more traffic to your website and promoting your company is to join social networking websites. The best social networking websites that we have today are Facebook, Twitter and Orkut and in my latest post i've mentioned the easiest way to generating targeted traffic to your site using FaceBook groups. However there are hundreds of others social networking websites as well that can help to get in traffic. If your content is in other languages then you should search for GEO targeting social networks or even local networks if you'd like to target your location. Popular social networking websites today have millions of members enrolled from all over the world and by implementing social marketing techniques which are one of the easiest marketing techniques you'll be bale to generate the exact free or paid stream of traffic that you need. 

Hence you can imagine the visibility that your posts and ads can get in a short period time. You can  use social bookmarking services such as “OnlyWire.com” which will syndicate all your content to your social networks accounts or simply invest a few bucks in the genius and most effective “WordPress Syndicator” plugin that will syndicate your content with your chosen keyword backlink directly from your money site/blog simply by clicking the “syndicate” button and will send your blogs post feed to all of these web 2.0 properties. This way not only you'll get the exposure you need but your site will gradually will get important backlinks which are a necessity to achieve high ranking and a higher listings positions in the search engines (SERP), so, not only you'll get social networks traffic but free search engine organic traffic as well.

The social marketing and web 2.0 properties content syndication method is extremely cost effective as all you have to do is invest your time and market your website in the right way. Today social networking websites have played a pivotal role in bringing people of diverse and common interests together. You will be able to drive a lot of traffic to your website and you can communicate with everyone interested in your company or your content on a daily basis. You can interact with your suppliers and also draw attention from the customers.      

You can and should also insert backlinks to your website in your profile page in these networking website. This way people can visit your website by simply clicking on the link. Every backlink inserted in the social networking website will help to boost the ranking of your website. You can write something about you or your online business using your site main keywords but do not be too obvious, people on these networks do not want to feel that you only want to sell them, they are there to interact with others based on similar interests so just keep it in mind.

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