Paul Counts, A well appreciated internet marketer just send me a video he posted to his blog about ways to do niche research on “Website For Sale” marketplaces such as Flippa.com, WebsiteProperties.com, BizBuySell.com, BusinessBroker.net and BusinessesforSale.com.
This is a great video where Paul is sharing his approach of niche research and I'd recommend you to visit his blog and to watch this video at Niche Marketing Research
I know Paul will probably add a new video soon about niche marketing research and I would like to share a few points about the niche marketing research profitability process on “site for sale” marketplaces.
As niche research is done to find profitable niches that will allow us to make money, proper niche and keyword research is an art any online marketer must master in order to have success and to make money.
While there are great and accurate software's that can help to discover hidden and profitable keywords such as “Market Samurai”, there aren't really any “accurate niche marketing research” software's for the purpose of niche research and when finding one, you must complete the research by browsing around sites that Paul is mentioning in his enlightening video and on various places such as Amazon, forums, ClickBank and other affiliate networks etc.
The difference between finding a niche on "website for sell" marketplaces to other places, is that people can see that others are getting results within the niche and making money, that the niche can be profitable and that's an encouraging reason to go into that niche, of course it'll depend on your abilities on optimizing the sites content for the search engines, driving traffic and the ways to monetize the traffic.
I've been buying and selling on “site for sale” marketplaces for a while and while browsing these sites marketplaces from time to time, I've seen the results of niche marketing research within the marketplaces just by Googling the same keywords of the profitable sites that were sold and I've even found copied websites.
What I've discovered as well, is that many marketers that went into that profitable niche in the first place didn't achieved similar results, simply because they've missed the profitability research factor within the marketplace.
After finding a niche using “site for sale” marketplaces niche marketing techniques strategy you can to complete a niche profitability research simply by clicking on the links of the site and to see where they leads, whether to a CPA, Pay Per Lead, affiliate network etc. and only after checking the profitability of the monetization process and the profitability of the keywords (also Adsense) to decide whether to go for that niche or not.
Finding a niche can not guarantee that money will pour in, you must know how to monetize the traffic you'll be getting and I would recommend to go into the same process if you're buying a profitable website as i've seen sites that were profitable, went down on profitability by the new owner, simply because the new owner didn't know how to research the profitability within the marketplace.
Posts Tagged ‘keyword’
Today just creating a professional website is not enough. You have to develop it in such a way that you get quantity and quality traffic to your website which can describe as search engine optimized, keywords targeted web traffic . Apart from providing accurate information to the visitors of your website it is also necessary you concentrate your efforts on long term search engine optimization.
This is because 90% of the people using the internet search for what they are looking for in search engines. The chances of people visiting your website increase when they see your website on the first page of the search engine (SERP). Hence you should make the effort that your website always features on the first page when the user enters the relevant words in the search engine.
Remember that if you have SEO quality and unique page content with the right type of keywords inserted in the appropriate places then the chances of your website getting more rankings increase. You can even write keyword rich, informative articles and then post them in professional article directories and forums.
This will surely boost your search engine rankings. EzineArticles is one of the best article directories to post your article. You can participate in forums as well where you can reply to threads that are relevant to your website and then urge people to visit your website through your website link in your forum profile signature. You can even reply to threads posted by people on the forum. There are hundreds of forums today having thousands of members registered in each forum. You can post on these forums with a backlink leading to your website.
The other way of getting good web traffic is by sending mails using email marketing campaigns. However sending mails without permission is unethical and it leads to spamming. Hence it is best to simply have a subscription feature on your website where people can simply click on the subscribe to newsletter/email link. When they click on the link their contact details get stored in the database of the company. Frequent newsletters and emails of the company are then sent to the complete database from time to time.
Today many people also resort to creating blogs on established blog sites such as blogspot. You can do anything you want in these blog sites such as writing content relevant to your company, posting pictures, posting videos, etc. These are the best ways to increase traffic to your website. If you want you can put up a small banner ad of your company on other websites that are popular or relevant to your business. When the user clicks on this banner ad he is led to your website where he will get complete information about your website. And you can write a small, keyword rich content below the banner head as well. This is because search engines catch text and nothing else for the ranking of websites. You can even use your website keywords within the content to link to various content pages, your forum profile or even to your EzineArticle author page. This will increase the authority of your webpage content in the search engine and will increase the traffic coming from the search engine.
Find out from NetCom Marketing Inc. the SEO experts about how you can pull in traffic to your website. We can give you some simple but guaranteed solutions to make your website attractive to customers using article marketing, video marketing, creating web 2.0 properties and links building strategies.
SEM or search engine marketing is one way to help webmaster and marketers know about SEO and other marketing stuff that is essential to the growth of the online business.
A good SEM – how to marketing campaign is one way to make certain that your website will rank, but in order to do this you must know some of the marketing techniques that could optimizes your site. Below are the following basic search engines marketing strategies to rank in the search engine results page (SERP).
SEO Tools – It is hard to get started if you have no idea about SEO works and even if you do the job can be overwhelming, so the right tools to help you with your search engine optimization is a must. Free website tools such as Google keyword tool can provide you with keywords to use for your marketing campaign and linking ideas.
Keyword research must be done very carefully while paying attention to various aspects of the keyword such as global monthly searches, competition etc. My advice would be that while doing your keyword research using Google keyword tool. Be sure that descriptive words or phrases (use synonyms) is selected, then enter your main keyword in the text box and press the "Get keyword ideas" to get the additional keywords ideas. These are LSI keywords that you can use in your content to safely add to the strength of the main keyword.
You'll get a list of keywords that are related to the main keyword. Scroll down until you come to "Additional keywords to consider" - LSI Keywords. Write down the main keyword or keyword phrase and sub keywords and refine your research for every one of them while writing down their sub keywords and their LSI keywords suggested by the tool.
LSI stands for Latent Semantic Indexing. They appear in the lower table just below the main keywords results, According to Wikipedia, Latent Semantic Indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called Singular Value Decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. In simple words, LSI keywords are just words that relate to your main keyword or keyword phrase and the search engine gives them additional importance so you should use them in every optimization process.
Although some SEO experts would say that you shouldn't pay attention to the keyword density, I still think that although the search engine pays less attention to the density issue, it would be better to keep your keyword density around 2% - 3% and if you are using LSI keywords in the optimization process, your web page would have better chances to rank high.
Social Media Marketing – This is one marketing tool that I can not live anymore without and you can tap effectively as the number of users online that patronizes this are growing everyday and if you become successful with it, your website will go a long way. But before deciding to jump into the bandwagon you must try to know everything about social media marketing first before anything else.
If you are using a WordPress blog, you can install social media plugin's that will do most of the work by spreading the word every time you click to publish a post. ( you'll be able to read more about my favorite WP plugin's in the WordPress plugin category published throughout the current month).
Site Structure SEO – Knowing everything about search engine and how spiders store information can bring you a long way into marketing your website. So make friends with so called crawlers as this is crucial to your SEO works.
Video Search – SEO'ers and a growing number of internet marketers have seen the potential of video to market their products and this is a good leverage for your business. There are also optimizations to be done with video and thus knowledge is essential to become successful with it. Personally, I'm not using video so much for my SEO purposes but for my clients. I used to be a professional musician/blues guitarist and I’m sick and tired of being in the lights, that's why I'm hiding behind my top :). Anyway, a little tip for optimizing U-Tube video pages.
When you create a video and if you are using Camtasia, you can and should place a clickable link at the bottom of the video or at least at the end of the video. If you plan to upload a video to U-Tube you should try to optimize that U-Tube's video page and it can be easily done by making sure you use the description box in a wise way. You want to start by placing an anchor text using your top keyword linking to your site in the title of the description box, just below, write a short or long description, it can be some phrases or better, a full lenth unique content article of 400 - 500 words using your main keyword and two other LSI keyword throughout the article.
You can link a second time the main keyword to your home page preferably near the end of the article and an LSI keyword to an inner page of your site carrying the same LSI keyword in that page meta tag so you'll have a total of three links in that video page.
If you have an author page on EzineArticles or on GoArticles you can link to one of these pages instead of using the third link to point to you site but this is a linking strategy that would be too long to describe here so I will write about it in the future.
Article Marketing – The oldest marketing strategy that is free, easy to do and that is very, very effective if done the right way, however very time consuming as writing is not easy even if you have a flair for writing. In addition, you will need to submit this to article directories with your link indicated in an optimized author’s box. Keep in mind that at least bi-weekly submission of quality and unique content articles is necessary to help your site rank because a onetime submission is not enough to make you successful online.
All these are just some of the marketing campaign that requires a search engine optimization. If you are already overwhelmed by the workload just by reading them think how much time you will need to do all these just to rank. No amount of working hard can make you do all these as we only have 24 hours every day and not all that time can be use to market your website.
SEM – how to rank high is easy with a partner that you can trust? You do not need to be fully knowledgeable but only to be smart by employing the help of a tool or outsourcing the work. If you can allow them to help you there is a possibility to do all these, but you have to ensure that the search engine marketing company that will help you is indeed knows what they are doing.
