Ziki De Naim's Internet Marketing Blog

 Many people who write online content were affected by the Google Panda (Farmer) update.  People who write for content sites have seen their page views ad resulting “pay” drop.  However, those who do it for backlinks and traffic using sites like Ezinearticles, Squidoo and Hubpages have also been affected by loss of traffic, tighter restrictions and some business practice changes on all these sites.

Google is providing affiliate marketers with the most recent search results, which makes it so much more convenient to be on top of your competition.

Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.

If I search for [olympics], for example, I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.

Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.

We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.

 * Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.

• Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [Exxon earnings], you’ll see the latest information.

• Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.

There are plenty of cases where results that are a few years old might still be useful for you. [fast tomato sauce recipe] certainly saved me after a call from my wife reminded me I had volunteered to make dinner! On the other hand, when I search for the [49ers score]; a result that is a week old might be too old.

Different searches have different freshness needs. This search engine algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.

To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we've said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 - 10% of searches, depending on the language and domain you're searching on.

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Affiliate Marketing Post Panda – Proven Strategies To Overcome Google Panda Update

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Let's have a look at the key players in affiliate marketing. There are mainly 4 important players in any type of affiliate marketing. These are the merchant. the product creator or what we call as company, the network that supports marketing, the affiliate who does marketing of the products and the customer who buys the products of the company. While all four key players must exist, each of them is equally important in successful affiliate marketing.

The merchant or the product creator is also known as the advertiser and he is normally the company who is offerings its products or services for sale. There are many companies today that rightly feel that if they want to grow successfully online then they should market their products well.

Many companies today outsource their marketing to affiliates who are ready to do marketing based on a certain percentage of commission through traffic and sales affected by them. Hence this is a win win situation for the advertiser and the affiliate, the advertiser gets targeted traffic to his offer while the affiliate gets his commission if that traffic converts to sales .

The advertisers/publishers/affiliates network consists of the medium through which the marketing efforts are carried out. Today the most preferred network used is the internet as it is quick and it is fast. It does not have any global boundaries and an advertisement put up on the internet from anywhere in the world can be seen by people, no matter in which country they are residing. Hence if you want to be a successful affiliate marketer then you should definitely learn the ways of doing it on the internet. The affiliate network is also called as a middleman between the advertiser and affiliate marketer.

Next in line is the affiliate. He is a person who control the traffic and markets the advertisers products and services and gets commission in return. He uses media such as the internet to market the products of the company in different ways such as link building and email marketing in a case that he own a subscriber list, article and video marketing, social marketing, blogs, seo, content syndication or pre selling techniques. When a customer clicks on the affiliate link, he is led to the website of the advertiser. Hence more and more customers will come to know about the advertiser and the products that it offers. The affiliate is then paid as a percentage of the sales that are made through his reference.

Smart affiliates direct traffic from their own blog or website to the advertiser’s website so instead of sending the traffic directly to the advertiser squeeze or sales page, they might even use their own squeeze page for pre selling purposes or for lead capture before directing so they won't lose the traffic they've worked hard to get.

As a smart affiliate you will have to create a good looking website that will convert your affiliate offers. I get emails from affiliates that can't understand why they aren't doing any money after using various traffic techniques that brings in traffic. When I check their funnel, I see ugly squeeze or landing pages, blogs or websites, so I can clearly see why their offers can't convert to sales.

You just can not do everything right except the last step, this is where all happen, this is where you should put efforts in, this is where you should use your copy-writing skills and if you don't have any, just think as a buyer and use the words that would convince you to buy the products, don't just kill the page with words, ugly font, unrelated images or ugly headers etc. This is where the traffic lands and it should feel like it landed where it should be. I've used the word traffic for dramatization purposes but in fact it is buyers.

Choose what type of products you would like to advertise. We've been talking a lot on how to choose a product. I would just say that you must find a hungry niche, a product that will solve an immediate problem (key), and that that niche has a significant amount of monthly searches. Sign up for the marketing or affiliate program and then decide the ways in which you will promote the products of the company.

There are endless ways in which an affiliate can choose the advertiser but there's only one better way. You will absolutely need to carefully check the product you are going to promote and even buy it if you can not get a look at it. You must ensure that the product should be interesting enough for you to sell, that the product will benefit your subscribers and then you will need to check the advertiser sales funnel.

Check traffic stats, where the traffic you'll send will land, a squeeze page or directly to the sales page. If it will land on the sales page than you can use pre-sell techniques to pre-sell the product on one of your pages to increase conversions. Ask what are the conversion rates of the landings pages, the estimate $ per click (EPC). I even check about the back end products that the advertiser will use and if I get any commission on the back end as well and the payouts.

As an affiliate who wants to build a sustainable online business, you must carefully go through these steps to choose the advertiser you will send precious traffic to his sales funnel, so if your traffic converts to sales, both you, the affiliate and the advertiser are in for a long time collaboration, and it might be useful to know that you both, sees online marketing and business growth the same.

About the ways to choose the medium of advertisement all you need to do is to click some links on my blog to find a lot about social marketing such as Twitter or Facebook. Article marketing and how to seo your article so it will land on the search engines first pages, so just take a look around and you'll find some precious traffic generation techniques.

My favourites biggest networks that supports marketing are Click Bank, Commission Junction, LinkShare and the promising DigiResults where I would suggest you to join.

Hence we see that all the four players in affiliate marketing are interrelated and it is the perfect combination of all the factors that will make your affiliate marketing campaign successful.

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In the previous article of this series, I've covered some of the basics on how you can make money online with affiliate marketing. In this post, we will see how you can earn loads of cash by employing affiliate marketing strategy.

Lately I’ve read a post where the blogger thinks that affiliate marketing is soon to be dead because of Google's recent updates and to his experience with affiliate marketing which led him to conclude that it's getting harder and harder to make money with affiliate marketing.

A few year back, affiliate marketing was compared to the rush for gold, many jumped on the opportunity and have found that gold while Google's recent updates simply wont allow any more to dig the way they did. I still think there's a lot of gold to be digged, the only difference is that today you should acquire marketing knowledge and use different approach and tools to dig for that gold which is still out there in huge quantities.

I found my self reading that posts comments, many of them opine that the days of affiliate marketing have come to an end thanks to Google. However, this is far from truth, and top affiliate marketers are raking in chunky commissions even today. Many of them will even tell you it's easier if you know how and what you are doing.

As long as there are people who are searching for information and products online, affiliate marketing will never die. I can agree with the argument that Google's recent updates has changed the affiliate marketing game and forced us to change the way we do business online, but I think that these changes are better for global internet users and if we, affiliate marketers, will adapt ourselves to the new methods affiliate marketing is forcing us to use, it might be easier to make money online simply because a big part of the new generation of affiliates aren't real marketers who are prepared to put the extra effort into their campaigns so, a big number of them are leaving the affiliate marketing arena and leaving us, marketers, a lot more of space.

I've seen many of them heading to FaceBook as they can reach a big slice of FaceBook members without really changing their affiliate game and some are making money but still, I think that real targeted buyers are easier to find on Google and although FaceBook has a bigger slice of the global internet traffic today, it's a social network and a big number of it's members are there for different reasons except for buying. Google can not be neglected, Google today is by far a lot more targeted and if you are planing to build an online business, you should adapt to it's rules.

Today, we will talk about affiliate marketing strategy that will have your subscribers jump in and buy what you are selling. So, instead of randomly picking up any product to promote, follow the steps mentioned below, and you will see that your sales will pick up and you will be earning commissions round the clock.

Affiliate Marketing Strategy

Choosing a niche: Ok, you are not creating your product, but you still need to select a niche where people are willing to throw open their wallets for you. But the trick is to find a niche where you don’t face severe competition. For example, there’s a huge demand for weight loss programs, but then, there is even severe competition in this niche. So, within weight loss program, you need to identify areas where the competition is less. For example, you can narrow down competition by selecting vegetarian diet food and even narrow down that sub niche to find a smaller one which still have the demand – searches with less competition.

Google's update – Adding Value to your webpage and Giving Value to your customers

Now, most affiliate marketers fail because they simply use a non search engine optimized landing page or they are using the same landing page as the product creator uses, they provide a link with a subscription box and except their customers to pay. Well, that was in the past. Google is not indexing these pages any more and banned users accounts who uses that strategy.

Today, you need to give value to your customers. Taking the vegetarian diet food example further, you should add value to your landing pages by having an SEO unique content of approximately 500+ words on it that is relevant to the page search terms while putting attention to the page meta tags, H's and all SEO components that a web page should have. If you are using WordPress there are many useful plugin's that can help you with these SEO tasks, and never place the subscription box at the beginning of the page, you can place it on the right side or closer to the end of the page.

You should change the way you used to think about landing pages. These are web pages that needs to be indexed and climb their way on the search engine results page – SERP. Use RSS submissions, article marketing, bookmarking, blog comments, social marketing strategies and content syndication plugin's etc. to build links to that web page, that's the way to build passive income from affiliate marketing.

You can prepare a report on say weight loss advantages of the vegetarian diet or whatever your narrowed niche is. You can also include tips on healthy cooking and some quick recipes in your report and if you are using email marketing, send them to your subscribers for free. Just ask them for their name and email address when they download your free report, without making any sales pitch at the moment.

You can also upload that report to free downloads sites so it can go viral and if you have followed Google's rules you could re-use their PPC platform to drive targeted traffic to your web page.

Your subscribers will definitely be impressed when they see a content rich report. After another week, you can create another report on say harmful effects of junk food. Try to include some research and statistics in your report to make it valuable. You can also engage in a conversation with your subscribers by asking them to post their comments and views on your landing page. Do make a sincere effort to reply to their queries.

And then, a week or so after that, you can pick up an affiliate program to promote vegetarian weight loss diet, and ask your subscribers to click on the link to buy the product.

Since you have created trust amongst your subscribers, you will see that they will not ignore your mail, and you will receive a better response.

The best thing about affiliate marketing is that you can promote another product after a few weeks in the same niche, or you can choose another niche of your liking. Whatever you choose, the above strategy will drastically improve your sales and of course your commission, and your list will grow bigger and bigger, with every successful offer.

I'll appreciate reading your thoughts, so .. Affiliate Marketing - Is The Rush For Gold Ended?

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My latest posts increased the number of emails I get asking to write about PPC, advance marketing strategies to increase streams of website traffic and ways to achieve high and steady ranking so I'll start by talking a bit about pay per click – google adwords and some highlights about my way of building successful link wheels as these days I'm working on a my new “link Wheel” mind map and report .

Pay Per Click

PPC campaigns used to be the fastest way to get the desired targeted traffic but PPC campaigns are loosing a lot of popularity and recent statistics provides that data. PPC campaigns are getting approximately 2% - 4% clicks from the total number of visitors that reaches the search engine's first page while organic results by hierarchy are dominating the clicks. I'm still using pay per click for specific niches and although google adwords is not so hard to master, if you do not know how to do keyword research and you are not ready to test and to track your campaigns, it can ruin your advertising budget very fast. There's a great software - “keyword ESP” by Chuck Mullaney that can and will help you a lot to achieve good results with your adwords campaigns, however it's success is based on parameters such as the number of clicks and the product conversion rate. 


Link Wheels – Advance strategy

A great software that will get you fast and good results is the “Rank Builder” by Alex Goad. It's been some time that I’m using it and I love the way it handle my content syndication strategy. As we've discussed earlier building good backlinks to a website is crucial for high ranking and web traffic and if you are in the internet marketing industry for a while you probably have heard the term “link wheel”. Well, Link wheel is basically when we create web 2.0 properties with unique, fresh and well written content linking one to the other while keeping the circle open so the last property won't be linked to the first one.

There's many different ways of building web 2.0 properties and link wheels and I can assure you that a lot depend of the search term competition and deep seo knowledge of the person that is building the link wheel. Without the right seo experience it can result in google ignoring these links or worse, google might de-index the web page you wanted to achieve high ranking for in the first place. The fact of building an effective link wheel can place your site in google first page even when a search term gets more then 300k results on the search engines first results page and I did it more then once. In the near future I will post the exact process of building a successful link wheel and will provide you with a detailed step by step mind map. Anyway..

You can use this link wheel software and benefit from what it can do for your site even if you are not an seo expert. The video tutorials in the members area will walk you by the hand and will show you all the steps the software is going through while it's doing the job. This software will register your information on approximately 45 web 2.0 high page rank authority sites. It will create email addresses for you and will activate the accounts, then it will syndicate your spinned article to all of these web 2.0 properties, will bookmark them and will syndicate their feed in order to get backlinks to each property so it will enhance the initial linking strategy of building link wheels.

There's a similar SEO software that does what RankBuilder does but it's monthly membership costs are much higher and the results are basically the same. I've used them both and while considering that with both software's the spinning issue remains the same, means that you should put some time and effort in the article spinning process (i.e.Caffeine update), I prefer to use the RankBuilder software. Hence using reputed internet marketing, traffic software can still save a lot of your time and effort, get you the stream of targeted traffic, real visitors to your website and get you guaranteed results.

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