Ziki De Naim's Internet Marketing Blog » article marketing

Key Players in Affiliate Marketing and Smart Affiliates

Ziki De Naim — Mon, 31 Jan 2011 12:11:27 +0000

Let's have a look at the key players in affiliate marketing. There are mainly 4 important players in any type of affiliate marketing. These are the merchant. the product creator or what we call as company, the network that supports marketing, the affiliate who does marketing of the products and the customer who buys the products of the company. While all four key players must exist, each of them is equally important in successful affiliate marketing.

The merchant or the product creator is also known as the advertiser and he is normally the company who is offerings its products or services for sale. There are many companies today that rightly feel that if they want to grow successfully online then they should market their products well.

Many companies today outsource their marketing to affiliates who are ready to do marketing based on a certain percentage of commission through traffic and sales affected by them. Hence this is a win win situation for the advertiser and the affiliate, the advertiser gets targeted traffic to his offer while the affiliate gets his commission if that traffic converts to sales .

The advertisers/publishers/affiliates network consists of the medium through which the marketing efforts are carried out. Today the most preferred network used is the internet as it is quick and it is fast. It does not have any global boundaries and an advertisement put up on the internet from anywhere in the world can be seen by people, no matter in which country they are residing. Hence if you want to be a successful affiliate marketer then you should definitely learn the ways of doing it on the internet. The affiliate network is also called as a middleman between the advertiser and affiliate marketer.

Next in line is the affiliate. He is a person who control the traffic and markets the advertisers products and services and gets commission in return. He uses media such as the internet to market the products of the company in different ways such as link building and email marketing in a case that he own a subscriber list, article and video marketing, social marketing, blogs, seo, content syndication or pre selling techniques. When a customer clicks on the affiliate link, he is led to the website of the advertiser. Hence more and more customers will come to know about the advertiser and the products that it offers. The affiliate is then paid as a percentage of the sales that are made through his reference.

Smart affiliates direct traffic from their own blog or website to the advertiser’s website so instead of sending the traffic directly to the advertiser squeeze or sales page, they might even use their own squeeze page for pre selling purposes or for lead capture before directing so they won't lose the traffic they've worked hard to get.

As a smart affiliate you will have to create a good looking website that will convert your affiliate offers. I get emails from affiliates that can't understand why they aren't doing any money after using various traffic techniques that brings in traffic. When I check their funnel, I see ugly squeeze or landing pages, blogs or websites, so I can clearly see why their offers can't convert to sales.

You just can not do everything right except the last step, this is where all happen, this is where you should put efforts in, this is where you should use your copy-writing skills and if you don't have any, just think as a buyer and use the words that would convince you to buy the products, don't just kill the page with words, ugly font, unrelated images or ugly headers etc. This is where the traffic lands and it should feel like it landed where it should be. I've used the word traffic for dramatization purposes but in fact it is buyers.

Choose what type of products you would like to advertise. We've been talking a lot on how to choose a product. I would just say that you must find a hungry niche, a product that will solve an immediate problem (key), and that that niche has a significant amount of monthly searches. Sign up for the marketing or affiliate program and then decide the ways in which you will promote the products of the company.

There are endless ways in which an affiliate can choose the advertiser but there's only one better way. You will absolutely need to carefully check the product you are going to promote and even buy it if you can not get a look at it. You must ensure that the product should be interesting enough for you to sell, that the product will benefit your subscribers and then you will need to check the advertiser sales funnel.

Check traffic stats, where the traffic you'll send will land, a squeeze page or directly to the sales page. If it will land on the sales page than you can use pre-sell techniques to pre-sell the product on one of your pages to increase conversions. Ask what are the conversion rates of the landings pages, the estimate $ per click (EPC). I even check about the back end products that the advertiser will use and if I get any commission on the back end as well and the payouts.

As an affiliate who wants to build a sustainable online business, you must carefully go through these steps to choose the advertiser you will send precious traffic to his sales funnel, so if your traffic converts to sales, both you, the affiliate and the advertiser are in for a long time collaboration, and it might be useful to know that you both, sees online marketing and business growth the same.

About the ways to choose the medium of advertisement all you need to do is to click some links on my blog to find a lot about social marketing such as Twitter or Facebook. Article marketing and how to seo your article so it will land on the search engines first pages, so just take a look around and you'll find some precious traffic generation techniques.

My favourites biggest networks that supports marketing are Click Bank, Commission Junction, LinkShare and the promising DigiResults where I would suggest you to join.

Hence we see that all the four players in affiliate marketing are interrelated and it is the perfect combination of all the factors that will make your affiliate marketing campaign successful.

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The "AMMO" - 100 Day Affiliate Marketing Money Online Training - Guru's Techniques On How To Build Your Affiliate Marketing Online Business? - Gain Instant Access For Only $1.00!

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Affiliate Marketing – Is The Rush For Gold Ended?

Ziki De Naim — Wed, 27 Oct 2010 13:38:54 +0000

In the previous article of this series, I've covered some of the basics on how you can make money online with affiliate marketing. In this post, we will see how you can earn loads of cash by employing affiliate marketing strategy.

Lately I’ve read a post where the blogger thinks that affiliate marketing is soon to be dead because of Google's recent updates and to his experience with affiliate marketing which led him to conclude that it's getting harder and harder to make money with affiliate marketing.

A few year back, affiliate marketing was compared to the rush for gold, many jumped on the opportunity and have found that gold while Google's recent updates simply wont allow any more to dig the way they did. I still think there's a lot of gold to be digged, the only difference is that today you should acquire marketing knowledge and use different approach and tools to dig for that gold which is still out there in huge quantities.

I found my self reading that posts comments, many of them opine that the days of affiliate marketing have come to an end thanks to Google. However, this is far from truth, and top affiliate marketers are raking in chunky commissions even today. Many of them will even tell you it's easier if you know how and what you are doing.

As long as there are people who are searching for information and products online, affiliate marketing will never die. I can agree with the argument that Google's recent updates has changed the affiliate marketing game and forced us to change the way we do business online, but I think that these changes are better for global internet users and if we, affiliate marketers, will adapt ourselves to the new methods affiliate marketing is forcing us to use, it might be easier to make money online simply because a big part of the new generation of affiliates aren't real marketers who are prepared to put the extra effort into their campaigns so, a big number of them are leaving the affiliate marketing arena and leaving us, marketers, a lot more of space.

I've seen many of them heading to FaceBook as they can reach a big slice of FaceBook members without really changing their affiliate game and some are making money but still, I think that real targeted buyers are easier to find on Google and although FaceBook has a bigger slice of the global internet traffic today, it's a social network and a big number of it's members are there for different reasons except for buying. Google can not be neglected, Google today is by far a lot more targeted and if you are planing to build an online business, you should adapt to it's rules.

Today, we will talk about affiliate marketing strategy that will have your subscribers jump in and buy what you are selling. So, instead of randomly picking up any product to promote, follow the steps mentioned below, and you will see that your sales will pick up and you will be earning commissions round the clock.

Affiliate Marketing Strategy

Choosing a niche: Ok, you are not creating your product, but you still need to select a niche where people are willing to throw open their wallets for you. But the trick is to find a niche where you don’t face severe competition. For example, there’s a huge demand for weight loss programs, but then, there is even severe competition in this niche. So, within weight loss program, you need to identify areas where the competition is less. For example, you can narrow down competition by selecting vegetarian diet food and even narrow down that sub niche to find a smaller one which still have the demand – searches with less competition.

Google's update – Adding Value to your webpage and Giving Value to your customers

Now, most affiliate marketers fail because they simply use a non search engine optimized landing page or they are using the same landing page as the product creator uses, they provide a link with a subscription box and except their customers to pay. Well, that was in the past. Google is not indexing these pages any more and banned users accounts who uses that strategy.

Today, you need to give value to your customers. Taking the vegetarian diet food example further, you should add value to your landing pages by having an SEO unique content of approximately 500+ words on it that is relevant to the page search terms while putting attention to the page meta tags, H's and all SEO components that a web page should have. If you are using WordPress there are many useful plugin's that can help you with these SEO tasks, and never place the subscription box at the beginning of the page, you can place it on the right side or closer to the end of the page.

You should change the way you used to think about landing pages. These are web pages that needs to be indexed and climb their way on the search engine results page – SERP. Use RSS submissions, article marketing, bookmarking, blog comments, social marketing strategies and content syndication plugin's etc. to build links to that web page, that's the way to build passive income from affiliate marketing.

You can prepare a report on say weight loss advantages of the vegetarian diet or whatever your narrowed niche is. You can also include tips on healthy cooking and some quick recipes in your report and if you are using email marketing, send them to your subscribers for free. Just ask them for their name and email address when they download your free report, without making any sales pitch at the moment.

You can also upload that report to free downloads sites so it can go viral and if you have followed Google's rules you could re-use their PPC platform to drive targeted traffic to your web page.

Your subscribers will definitely be impressed when they see a content rich report. After another week, you can create another report on say harmful effects of junk food. Try to include some research and statistics in your report to make it valuable. You can also engage in a conversation with your subscribers by asking them to post their comments and views on your landing page. Do make a sincere effort to reply to their queries.

And then, a week or so after that, you can pick up an affiliate program to promote vegetarian weight loss diet, and ask your subscribers to click on the link to buy the product.

Since you have created trust amongst your subscribers, you will see that they will not ignore your mail, and you will receive a better response.

The best thing about affiliate marketing is that you can promote another product after a few weeks in the same niche, or you can choose another niche of your liking. Whatever you choose, the above strategy will drastically improve your sales and of course your commission, and your list will grow bigger and bigger, with every successful offer.

I'll appreciate reading your thoughts, so .. Affiliate Marketing - Is The Rush For Gold Ended?

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Web Traffic Tactics and Traffic Software’s to Increase The Number Of Real visitors To Your Website

Ziki De Naim — Fri, 08 Oct 2010 11:42:48 +0000

As you probably already know I love to write about ways to get web traffic. It's a challenge and I just love to create new sites for my clients and to find new ways to achieve high ranking and to drive targeted traffic to these sites. This is going to be a long post so let's just dive into it :)

Forum marketing

Forum marketing is another effective way in which you can draw traffic to your website and it can be done by joining relevant discussion groups on forums. Although there are thousands of forums online and the more forums you join the better for you, you should take into consideration that in order to benefit with the traffic these forums can provide you, you should contribute to the community by posting relevant ideas or blog posts as empty profiles won't last for long, the forum webmasters will definitely delete your profile. You can take part in discussion topics and offer your expert comments. You can even insert your website links in your posts so that if forum members want to find out more about your website or company they can click on the link or better, create your forum profile signature using your site keywords so that in every post, thread or comment, you'll have your signature that carries your website search terms as a back link. If you plan to join several forums then you should use LSI keywords (Latent Semantic Indexing) as well and not only your site main keyword in your forum signature as LSI keywords are very important for high ranking in the search engine. If it's an authority forum then google will count that link as an important link to your site.

You will be able to get a lot of genuine people visiting your sites on such forums. Keep in mind that important forums do not allow to insert affiliate links in the signature so you'd better follow their TOS. If you are in the internet marketing niche, you can check my favourite forums (side bar) and if you aren't a member yet, I’d suggest you click the links and register, (not affiliate links).

Traffic Software's

There are several software to increase traffic to your website. However before buying or using any traffic software you should read the review of the software as many traffic software's are bogus and they fail despite of making huge promises.

I've seen lately some new traffic software's on ClickBank market place and even promoted in the comments section (I’ve deleted these comments) by a few of this blog readers that promise you $ thousand of profit by simply investing $37 to $67 bucks and their very professional sales page clearly says that you need to do nothing more then click a few buttons. They also claim that you do not need a website, a product, you don't need article marketing, PPC, social networking marketing tactics, SEO or all the common ways to get website traffic. Yes, you just click 1, 2, and 3 and the money will start poring in. I would laugh if it didn't make me sad to know that there are new comers to our industry that will believe and will buy these software's hopping that they've stumbled upon the way to find the holly grail. Stay away (in bold), beware of these kind of promises, these are SCAMS and the products creators are scammers, sorry for being rude but there's no other word that will describe better these marketers.

I've been marketing online for a few years now and I can promise you, there's no such magic software and there are no other ways to generate traffic to your website in order to make money online BUT the common ways that involve all the traditional methods mentioned above, consistency and hard work. Follow these proven ways and you will certainly achieve the results you deserve for your efforts.

So lets talk a bit about effective Internet marketing software's. The purpose of these software's is to automate many tasks that you could have done manually. For example, article submission software's automatically register your information on more than 100 article directories and then automatically submit your articles with the resource box links after registration so in theory, we could get hundreds of backlinks from all of these article directories.

Internet marketers from all profession levels were using these software's to get the precious backlinks from high page rank articles directories but at the same time we knew that the same article submitted to hundreds of article directories won't benefit us as it did in the past, so we used article spinners software's to spin the article and we submitted spinned versions of the same article to get a higher number of backlinks. When google announced it's latest “caffeine update”, I've noticed that it doesn't index all the article versions and it doesn't count the way it used to count these backlinks even when they come from article directories authorities sites such as Ezine Articles, Article Base or Go Articles. As of today the article directories comes in the fifth or sixth place of importance after the social networks or web 2.0 properties in google's gods eyes.

I went back and checked my articles and discovered that google did pay attention to my spinned articles but it didn't indexed all of them although they had approximately 60% - 70% of uniqueness compared to the original version of the article. So, why I'm not getting the same number of backlinks I used to get from one spinned article?

Well, google is the internet leader and we're consistently testing our marketing strategies to uncover it's updates. While trying to figure out what it had learnt about article spinning I found that although my articles had a high percentage of uniqueness, google noticed that the format of my articles was the same, the exact number of words, paragraphs, the exact number of tables or image places, the exact number of links and the fact that they were in the same order and places in all of my articles.

I guess “Caffeine update” is the right name for awakening and I think we should try different article marketing strategies, different ways to spin our articles and different approaches of content syndication.

I'm using "Answer Analyst" and “The Best Spinner” from Jonathan Leger, one of my most appreciated software developer and online marketers. His software has more then 1,300,000 synonyms and it's database is growing fast by it's users. As of these days, this is the best article spinner around. You'll be able to master this software in no time and it has all the features you'll ever need to get unique versions of your article built in.

Now, referring to google recent update, to spin your articles isn't enough any more. I'm still using the best spinner software and after I have some different versions of my article, I'm trying to read it and to change the paragraphs order, to place the images or my links in different places and by using the html version of the article it's quite an easy job to do. Although it takes more time to spin my article the new way, it results in getting the links I’m after as google is indexing each and every version of my article and again, i'm starting to get traffic from my article marketing campaigns.

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Mastering Internet Marketing – The Proven Path to Make Money Online or Go Offline

Ziki De Naim — Fri, 17 Sep 2010 13:49:34 +0000

Today I will be discussing what most people are trying to find an answer for and this is none other than building a successful internet marketing online business and how to maximize it. So if you want to know the truth better stick around to finally get the answers you have been searching for all this time.

Some people believe that being an internet marketer is easy, and other assumes that this is a no-brainer job. Well, if this is what you think your perception on marketing online as a whole is totally far from the truth as marketing is not easy nor for someone who does not know anything about it.

The internet marketing scene has created good income for many people and as such, there are more who want to be a part of it. The only problem is that they do not know how internet marketing should be done and instead they usually resort to get rich quick schemes that are often just scams.

When you want your own internet based business, you must target to create an actual business. It must be something that you can rely upon to last longer than a year and that will gradually and continually will produce streams of income for you. The real key here, aside from having vision and perseverance, is to know how to do internet marketing the right way.

As an internet marketer myself, I know for a fact that this is not an easy job and absolutely not ideal for those who cannot accept disappointment once in awhile. Since the pressure can put your health at risk, nevertheless if you can overcome the hurdles and troubles that come with the job the results is something that you can enjoy for the rest of your life.

So to help you with your internet marketing online business and reduce the pressure, to make it more fun as it should be and an opportunity worth your sleepless nights, you need to follows the tips below as this has helped me and would surely make life easier for you as well.

Domain Names - Name the internet marketing online business and domain name after the person running it doesn’t given away any ideas as to what the business is about, so naming it requires a lot thought. You'd better name it with your main keyword and register a dot com domain name, if it's not available, you can use the dot net, org, or dot info. If you cannot get a domain name with your keyword, using hyphens between the words is a good choice. With your main keyword in domain name, you'll have a better starting point and this might help you to outrank the competition. Once this decision is made, a domain name can be registered and you'd better choose a reliable registrar and hosting compay for your online property, I'm using Bluehost, a huge hosting company that offers unlimited domain names on one hosting account with personal and fast support which you will find very important.

Developing A Successful Website - Start-up costs need to be kept to a minimum, as the costs of the property in which to run the business and stock for the companies all add up. Some marketers would advice you to find a friend who will crest a website cheaply is generally the next step, but according to my personal experience as your internet business needs to grow, this might prove a dear mistake, It's crucial that your web property would be build by a professional web designer who has a lot of experience in search engine optimization. (I'm the marketing analyst of an exclusive web development and search engine marketing company and you can get an high tech - professional web property with SEO in mind custom built for your purposes for a very reasonable price. You can quote my name when you contact them and get 20% discount :))

An online marketing plan that will have a greater likelihood of producing long term success will consist of a strong focus on search engine placement or SERP (search engine result page). This is how your web property is rated on a list of search results when certain important keywords, your website main keywords, keyword phrases or LSI keywords that are connected with your online business are entered into a search engine's search box.

The reason search engine placement is so vital, is due to the fact that buyers are much more likely to notice the existence of an online business’s website if it appears on the first page of their search results. Most internet users and buyers do not have time to sift through page after page of results, so building a website with proper SEO knowledge in mind is the most important step to consider and cheep web development solutions aren't the right path to follow.

Making money online is no longer impossible with the advent of internet, however it is also not an easy task if you have no idea if what you are doing is right or wrong. Hence, mastering internet marketing and traffic generation techniques are a must knowledge to acquire if you want to start your online business right and profitable.

Deciding on the product you will promote should be based on a straight forward principle. There should be a demand for your product or service means that quite a big number of people are actually searching for such a product or service and that your website is optimized enough to rank high in the search engine results page (SERP) for the product main keyword and as said before, so that people who are searching for the kind of product you are promoting will be able to easily find you and most important, you want to offer something that help people to solve a difficulty, something which will make their lives better, make them feel better physically or cause them to look better.

Whatever you heard about make money online is true and there are many ways to do this from blogging, website flipping, affiliate marketing - you, promoting other people products for a commission to CPA (cost per action) offers in which you'll be paid for the actions your prospects will take, but to be able to earn a profit online you have to know some of the basic things and have the proper marketing and traffic generation knowledge, the right equipment and software's to do business and to be ready to put some efforts in order to be successful.

So once you have set yourself up to do business online, the next step and probably the most crucial is mastering different traffic generation techniques. There are different ways to drive traffic to your website from social marketing to pay per click campaigns (PPC) but one traffic generation strategy that will never go out of style is article marketing and content syndication.

Articles writing and article marketing is one of the most important marketing strategy that you should not ignore if you want to increase targeted keywords traffic to your website. The average internet surfers look for information, tips and good articles to read. Why? Because the internet is a gateway of information and the information is still free online. So...

Communicate to Get Traffic - One thing I have notice during the years that I have been in business. The internet marketing strategy of writing good and unique content articles and content syndication is still one of the most recommended approach to get targeted traffic to your website. However, to make it fully work for you what you need is to avoid copied articles or hard selling articles or your website visitors will be clicking the back button rather than proceeding to the next step - which is the culmination of the sale.

The main aim of content creation is to syndicate your dot com enterprise's message to new clients clearly and simply via the search engines and/or content syndication sites, articles directories, high trafficked blogs, news sites, social web platforms or web 2.0 properties. So, if you want those readers to get to know about your products and services, you have to give something in return and that is quality content.

Aside from this internet marketing traffic generation strategy the next thing you ought to remember is determining which your target market is. However before you do those things, choose your product or services first and make certain it is something that customers wants and requires.

As discussed before, there are a lot of elements in mastering internet marketing such as basic knowledge of search engine optimization (SEO) strategies to raise the natural or organic search engine positioning of a dot com enterprise's website. However, the single most important element is the creation of good and unique content for your web pages.

Relevant and fresh content is not dependent on search engine optimization but it should still be written with optimization principals in mind such as keyword density, keywords or keywords phrases placement in the post or article title, bold and italic style keywords, the length of an article and ways to use LSI (Latent Semantic Indexing) keywords within your web pages or article content. You can outsource your article marketing campaign for an affordable prices at NetCom Marketing – Article marketing. You will get highly search engine optimized unique content articles guaranteed to reach Google first page listings.

The next thing that you should do, and this has a direct concern with your internet marketing campaign, is to first find a niche market that you would like to work in.

The rule of thumb, or at least what most internet marketers follow, is to find a niche that has a good amount of demand but with less competition. Admittedly this is a hard task, but if you do your keyword and market research right, you will eventually find the best niche for you. You can read more about niche research in my previous post about SERP here.

Promote the Right Product - The key to effective and successful internet marketing strategy is having the right product and the right product is what everybody wants to get and own. Besides, your marketing effort is useless if your service and products are not what people will pay for today or tomorrow. If you do not have your own unique product you can master affiliate marketing or CPA marketing. You can register as an affiliate at ClickBank or at any big affiliates networks such as Commission Junction, Never Blue or Linkshare and you will be able to search for the right product in their marketplace.

Having the right product is essential for any marketers aside from the techniques you will be using to promote your merchandise. So choose well which product is in-demand at the moment and another complementary one that will forever be in-demand. Research is the best thing to figure out which product would bring you extra income. Moreover, once you have settled this matter your next task should be to find the right internet marketing strategy that will suits your product needs.

Discuss the Benefits rather than Features - Most marketers failed because they tend to focus on the features of their product rather than discuss the benefits that consumer will get. So if you want to sell your merchandise know that some individual would like to hear about the benefits as well.

Keep in mind also that it is not just about the right internet marketing strategy to use but on how to use it to your advantage. Knowing and using it well are two totally different things and this is the reason why not everyone are making money online and why only a handful are really earning to live a more comfortable life. Furthermore, mastering internet marketing is what you really need to do to make the most of the marketing strategy online. Once you have mastered the craft of being an internet marketer everything would be easy as you will know what to do for every situation that occurs. All these simple tips can bring your internet marketing online business to a whole new level and in return give you huge income.

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Things You Should Know About Affiliate Marketing

Ziki De Naim — Wed, 15 Sep 2010 09:35:04 +0000

Affiliate marketing is what you do when you promote products and services on behalf of another merchant. The merchant can be a store, or it can actually be the inventor of a certain product. When you sign up to be an affiliate, Click bank, commission junction, link Share etc. you're given your own unique affiliate code. You embed this code in all the promotions you do online, so that whenever someone clicks on one of your links, the merchant will know that prospect came from you. If the prospect you sent makes a purchase, you get a commission on the sale. Sometimes those commissions can be pretty hefty! There are affiliate marketers that make $10,000 a month and more!

You can start affiliate marketing today. It doesn't require any special skills or equipment. All you need is how to find the right product to promote, and a knowledge of how to promote effectively.

Some people start affiliate marketing with no money at all, simply using free blogs to promote their affiliate products. However, it takes a while for traffic to start coming in this way, so you need to be patient if you choose to go that route.

You'll do much better much more quickly if you have your own website on your own domain name. Fortunately, you can get both for less than $20.Unlimited BlueHost com domains hosting is my favourite, and you can get a blog/website set up within minutes by simple script function from your cpanel . Search engines pick up these types of sites pretty quickly,

If you are going to use a blog you can install some powerful plugin's that will help to get quality back links and traffic you need to make sales a lot faster.

These days i'm publishing a list of my favourite plugin's that I use in most of my blogs, some of them are common plugin's that you can get from wordpress org - and other powerful plugin's you'll be able to get after reading “my favourite plugin's blog posts series” that I will be publishing almost every day during the current month.

There are literally dozens of creative methods you can use to promote your affiliate products...far too many to list all of them here, but the one that working very good for me is by writing and submitting articles to the main articles directories.

By investing into your real home business to buy a comprehensive affiliate marketing training, you'll be putting yourself leaps and bounds ahead of your competition. Invest in yourself intelligently, and you'll be well on your way to making good money online.

The most comprehensive affiliate marketing training “The ClickBank Code” was created by Michael Jones, a well appreciated affiliate marketer and products creator and I give it my highest recommendation. I used his methods and still using them in almost every promotion and it works like magic. You will be able to learn everything from choosing the right product to promote, highly effective niche research techniques using various free tools and traffic generation techniques.

Or.. to start by

Signing up to receive "The Affiliate Marketer's HandBook" which outlines Things All Affiliate Marketers Need To Survive Online.

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SEM – How to Use Search Engine Marketing Properly to Rank High In The SERP?

Ziki De Naim — Sun, 12 Sep 2010 10:25:32 +0000

SEM or search engine marketing is one way to help webmaster and marketers know about SEO and other marketing stuff that is essential to the growth of the online business.

A good SEM – how to marketing campaign is one way to make certain that your website will rank, but in order to do this you must know some of the marketing techniques that could optimizes your site. Below are the following basic search engines marketing strategies to rank in the search engine results page (SERP).

SEO Tools – It is hard to get started if you have no idea about SEO works and even if you do the job can be overwhelming, so the right tools to help you with your search engine optimization is a must. Free website tools such as Google keyword tool can provide you with keywords to use for your marketing campaign and linking ideas.

Keyword research must be done very carefully while paying attention to various aspects of the keyword such as global monthly searches, competition etc. My advice would be that while doing your keyword research using Google keyword tool. Be sure that descriptive words or phrases (use synonyms) is selected, then enter your main keyword in the text box and press the "Get keyword ideas" to get the additional keywords ideas. These are LSI keywords that you can use in your content to safely add to the strength of the main keyword.

You'll get a list of keywords that are related to the main keyword. Scroll down until you come to "Additional keywords to consider" - LSI Keywords. Write down the main keyword or keyword phrase and sub keywords and refine your research for every one of them while writing down their sub keywords and their LSI keywords suggested by the tool.

LSI stands for Latent Semantic Indexing. They appear in the lower table just below the main keywords results, According to Wikipedia , Latent Semantic Indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called Singular Value Decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. In simple words, LSI keywords are just words that relate to your main keyword or keyword phrase and the search engine gives them additional importance so you should use them in every optimization process.

Although some SEO experts would say that you shouldn't pay attention to the keyword density, I still think that although the search engine pays less attention to the density issue, it would be better to keep your keyword density around 2% - 3% and if you are using LSI keywords in the optimization process, your web page would have better chances to rank high.

Social Media Marketing – This is one marketing tool that I can not live anymore without and you can tap effectively as the number of users online that patronizes this are growing everyday and if you become successful with it, your website will go a long way. But before deciding to jump into the bandwagon you must try to know everything about social media marketing first before anything else.

If you are using a WordPress blog, you can install social media plugin's that will do most of the work by spreading the word every time you click to publish a post. ( you'll be able to read more about my favorite WP plugin's in the WordPress plugin category published throughout the current month).

Site Structure SEO – Knowing everything about search engine and how spiders store information can bring you a long way into marketing your website. So make friends with so called crawlers as this is crucial to your SEO works.

Video Search – SEO'ers and a growing number of internet marketers have seen the potential of video to market their products and this is a good leverage for your business. There are also optimizations to be done with video and thus knowledge is essential to become successful with it. Personally, I'm not using video so much for my SEO purposes but for my clients. I used to be a professional musician/blues guitarist and I’m sick and tired of being in the lights, that's why I'm hiding behind my top :). Anyway, a little tip for optimizing U-Tube video pages.

When you create a video and if you are using Camtasia, you can and should place a clickable link at the bottom of the video or at least at the end of the video. If you plan to upload a video to U-Tube you should try to optimize that U-Tube's video page and it can be easily done by making sure you use the description box in a wise way. You want to start by placing an anchor text using your top keyword linking to your site in the title of the description box, just below, write a short or long description, it can be some phrases or better, a full lenth unique content article of 400 - 500 words using your main keyword and two other LSI keyword throughout the article.

You can link a second time the main keyword to your home page preferably near the end of the article and an LSI keyword to an inner page of your site carrying the same LSI keyword in that page meta tag so you'll have a total of three links in that video page.

If you have an author page on EzineArticles or on GoArticles you can link to one of these pages instead of using the third link to point to you site but this is a linking strategy that would be too long to describe here so I will write about it in the future.

Article Marketing – The oldest marketing strategy that is free, easy to do and that is very, very effective if done the right way, however very time consuming as writing is not easy even if you have a flair for writing. In addition, you will need to submit this to article directories with your link indicated in an optimized author’s box. Keep in mind that at least bi-weekly submission of quality and unique content articles is necessary to help your site rank because a onetime submission is not enough to make you successful online.

All these are just some of the marketing campaign that requires a search engine optimization. If you are already overwhelmed by the workload just by reading them think how much time you will need to do all these just to rank. No amount of working hard can make you do all these as we only have 24 hours every day and not all that time can be use to market your website.

SEM – how to rank high is easy with a partner that you can trust? You do not need to be fully knowledgeable but only to be smart by employing the help of a tool or outsourcing the work. If you can allow them to help you there is a possibility to do all these, but you have to ensure that the search engine marketing company that will help you is indeed knows what they are doing.

Related posts: Why Should a Search Engine Rank Your Website? Making Your Website Search Engine Friendly How to Convert Search Engine Web Traffic Into Customers? The Art of Increasing Search Engine Optimized Keywords Targeted Web Traffic! SEO will grant higher search engine index SEO Linking Strategy To Increase Website Traffic and Gaining Rank in Google!

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