Ziki De Naim's Internet Marketing Blog

There are very many reasons that may lead to failure of businesses including those that are conducted online. The main reason that is attributed to failure of most online businesses is lack of proper planning. Most people who venture into online businesses such as affiliate marketing are overexcited such that they become too eager to earn their first online income at the expense of laying proper strategies for online business success. There is no offense in starting any business and beginning to count sales or profits immediately. However, this should not be at the expense of proper establishment of proper guidelines and a strong foundation on which to build your business.

Every day, millions of people from across the world set up online businesses so as to earn online income. However, the wishes and vision of some of these people do not live to see another day. It is such a pity that people with brilliant ideas, great vision and mission cannot enjoy the fruits of their initiative to start working online and earn income. So, why do most online businesses fail before they can even reach the first anniversary?

If you want your online business to be a success and reap the benefits of online marketing, you must be ready to design a solid Affiliate Marketing Business Model right from the word go. You cannot afford to rush through the startup process only for your speed to be halted at once. Therefore, the need for a well thought out business plan cannot be overlooked at whatsoever cost. If you are looking to start your affiliate marketing business you need not look back as this is a brilliant idea that will earn you extra income.

Designing a solid Affiliate Marketing Business Model should not be such a daunting task to take you years. However, planning for your online affiliate marketing business must be given the attention it requires and ample time to have all fine details put in place. The most important issue is that you get a comprehensive understanding of the basics of a successful Affiliate Marketing Business Model. One of the basic and determining factors of how successful your affiliate marketing initiative becomes is the ability to target a specific market niche and attracting as much traffic as possible to your website. You need to lay strategies on how best to convince customers that you know their problems and providing them with the most suitable solution through the products you market.  

Having a world class Affiliate Marketing Business Model on paper is one issue but implementing it is another issue. Most people will have award winning Affiliate Marketing Business Models but cannot stick to the laid out strategies while conducting their affiliate marketing business. Remember, you are not selling your own products, and neither will you come into physical contact with the products. This makes it easy for you to stick by your Affiliate Marketing Business Model and move on to enjoy success of working online and earning additional income.           

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Many people who join affiliate marketing have dreams of making it big soon without doing much effort. However this is not true. Though affiliate marketing can get you excellent results, you will not be able to achieve that without a planned strategy and your hard work. Also you will have to avoid the most common mistakes in affiliate marketing and have the ability to face and solve any problems that come in your way.

Let us have look at the most common problems faced by affiliate marketers. The first and the foremost is selecting the product to market. People often get confused when it comes to a decision of choosing a product for their campaign. Your decision should be based on several factors such as the demand for the product, the interest that you have in the product and the commissions that you will get from promoting the product.

The smart affiliate marketer will surely refer to information that he or her finds on the internet about the demand for such products and will surely pay attention to the market nuances. However information is so much in the internet that sometimes you won’t even know where to start. It is best to plan out a step by step strategy in this case so that you know where you are heading and where you have to head.

Try to promote those products about which you are confident in marketing. Also you should choose those products which interest you otherwise that natural flair of marketing will not come into you. There are several people who end up marketing the products that don’t interest them with not so great results. It is natural that you are bound to do a good job about a product that interests you. You must consider that if you are going to make money with promoting that product, you are in for the long haul, so you'd better choose according to your interests.

Please note that It's useless to find a niche with high demand and high competition as this might get much longer to achieve results so you'd better find even a small sub niche within that big niche and here comes the big secret of successful affiliate marketers, KEYWORDS. Keywords are the only element that may hide the big online money and keyword research is key. Smart affiliate marketers will put efforts and valuable time choosing the right keywords for any given product within a niche before taking the decision whether to promote the product or to search for a better one.

The smart affiliate marketer knows that he or her is a person who control the traffic. He uses media such as the internet to market the products in different ways such as link building and email marketing in a case that he own a subscriber list, article and video marketing, social marketing, blogs, SEO, content syndication or pre-selling techniques. When a customer clicks on the affiliate link, he is led to the website of the product creator. Hence more and more customers will come to know about the advertiser and the products that it offers. The affiliate marketer is then paid as a percentage of the sales that are made through his reference.

But, a smart affiliate marketer will direct traffic from his own domain to the advertiser’s website so instead of sending the traffic directly to the product creator opt-in or sales page, he might even use his or her own opt-in page for pre selling purposes or for lead capture before directing, so he or her won't lose the traffic they've worked hard to get.

As a smart affiliate marketer you will have to create a good looking website that will convert your affiliate offers. We're all know affiliate marketers that can not understand why they aren't doing any money after using various traffic techniques that brings in traffic. But when you check their sales funnel, you see ugly opt-in or landing pages, so you can clearly see why their offers can't convert to sales.

You just can not do everything right except the last step, this is where all happen, this is where you should put efforts in, this is where you should use your copy-writing skills and if you don't have any, just think as a buyer and use the words that would convince you to buy the products. Do not just kill the page with words, ugly font, unrelated images or ugly headers. This is where the traffic lands and it should feel like it landed where it should be. 

Remember that getting the required amount of traffic in terms of quantity and quality can be a problem in the beginning as there is lots of competition. Even finding the right amount of keywords that will entice the users to click on the link is equally important. Even if the keyword is highly searched it becomes a competitive search and on the other hand, people will not even look at low searched keywords.

Though affiliate marketing has very good scope in terms of career building and the finances that it can bring, it may not fetch instant results. The other problems faced by many fresh affiliate marketers are that they get easily frustrated when they don’t see results in the first few weeks. However instead of sulking on not making profits, as a smart affiliate marketer, you should be patient and concentrate your efforts on testing your offers, building content and links to your web- page and enticing the customers to click on the links.

There are some affiliate marketers that complain about the advertiser which has not paid them instead of getting positive results for the advertiser. Hence even before joining a particular advertiser, the smart affiliate marketer should find out the credentials and the payment terms of the advertiser. For fresh affiliate marketers It is best to join a reputed affiliate networks which has a transparent commission payment system and also has hundreds of products which the affiliate marketer can choose from.

Many affiliate marketing's beginners also face a problem of getting confused when they try to refer to many sources to learn affiliate marketing. You should just refer to one or two trusted sources, learn and absorb everything about affiliate marketing and traffic generation methods.

One of the best way to learn quickly and effectively is to learn the tricks of the trade from professional affiliate marketers. These people have already gone through the ups and downs of affiliate marketing and their advice can save you a lot of time and effort as you know exactly what to do. Hence you don’t have to waste your time in things that are not important. You can then make a plan as to how you will execute your actions. This step by step approach will give you a sense of direction and you will instantly know as to what tasks are completed and what has to be done.

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Let's have a look at the key players in affiliate marketing. There are mainly 4 important players in any type of affiliate marketing. These are the merchant. the product creator or what we call as company, the network that supports marketing, the affiliate who does marketing of the products and the customer who buys the products of the company. While all four key players must exist, each of them is equally important in successful affiliate marketing.

The merchant or the product creator is also known as the advertiser and he is normally the company who is offerings its products or services for sale. There are many companies today that rightly feel that if they want to grow successfully online then they should market their products well.

Many companies today outsource their marketing to affiliates who are ready to do marketing based on a certain percentage of commission through traffic and sales affected by them. Hence this is a win win situation for the advertiser and the affiliate, the advertiser gets targeted traffic to his offer while the affiliate gets his commission if that traffic converts to sales .

The advertisers/publishers/affiliates network consists of the medium through which the marketing efforts are carried out. Today the most preferred network used is the internet as it is quick and it is fast. It does not have any global boundaries and an advertisement put up on the internet from anywhere in the world can be seen by people, no matter in which country they are residing. Hence if you want to be a successful affiliate marketer then you should definitely learn the ways of doing it on the internet. The affiliate network is also called as a middleman between the advertiser and affiliate marketer.

Next in line is the affiliate. He is a person who control the traffic and markets the advertisers products and services and gets commission in return. He uses media such as the internet to market the products of the company in different ways such as link building and email marketing in a case that he own a subscriber list, article and video marketing, social marketing, blogs, seo, content syndication or pre selling techniques. When a customer clicks on the affiliate link, he is led to the website of the advertiser. Hence more and more customers will come to know about the advertiser and the products that it offers. The affiliate is then paid as a percentage of the sales that are made through his reference.

Smart affiliates direct traffic from their own blog or website to the advertiser’s website so instead of sending the traffic directly to the advertiser squeeze or sales page, they might even use their own squeeze page for pre selling purposes or for lead capture before directing so they won't lose the traffic they've worked hard to get.

As a smart affiliate you will have to create a good looking website that will convert your affiliate offers. I get emails from affiliates that can't understand why they aren't doing any money after using various traffic techniques that brings in traffic. When I check their funnel, I see ugly squeeze or landing pages, blogs or websites, so I can clearly see why their offers can't convert to sales.

You just can not do everything right except the last step, this is where all happen, this is where you should put efforts in, this is where you should use your copy-writing skills and if you don't have any, just think as a buyer and use the words that would convince you to buy the products, don't just kill the page with words, ugly font, unrelated images or ugly headers etc. This is where the traffic lands and it should feel like it landed where it should be. I've used the word traffic for dramatization purposes but in fact it is buyers.

Choose what type of products you would like to advertise. We've been talking a lot on how to choose a product. I would just say that you must find a hungry niche, a product that will solve an immediate problem (key), and that that niche has a significant amount of monthly searches. Sign up for the marketing or affiliate program and then decide the ways in which you will promote the products of the company.

There are endless ways in which an affiliate can choose the advertiser but there's only one better way. You will absolutely need to carefully check the product you are going to promote and even buy it if you can not get a look at it. You must ensure that the product should be interesting enough for you to sell, that the product will benefit your subscribers and then you will need to check the advertiser sales funnel.

Check traffic stats, where the traffic you'll send will land, a squeeze page or directly to the sales page. If it will land on the sales page than you can use pre-sell techniques to pre-sell the product on one of your pages to increase conversions. Ask what are the conversion rates of the landings pages, the estimate $ per click (EPC). I even check about the back end products that the advertiser will use and if I get any commission on the back end as well and the payouts.

As an affiliate who wants to build a sustainable online business, you must carefully go through these steps to choose the advertiser you will send precious traffic to his sales funnel, so if your traffic converts to sales, both you, the affiliate and the advertiser are in for a long time collaboration, and it might be useful to know that you both, sees online marketing and business growth the same.

About the ways to choose the medium of advertisement all you need to do is to click some links on my blog to find a lot about social marketing such as Twitter or Facebook. Article marketing and how to seo your article so it will land on the search engines first pages, so just take a look around and you'll find some precious traffic generation techniques.

My favourites biggest networks that supports marketing are Click Bank, Commission Junction, LinkShare and the promising DigiResults where I would suggest you to join.

Hence we see that all the four players in affiliate marketing are interrelated and it is the perfect combination of all the factors that will make your affiliate marketing campaign successful.

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Hi my blog readers,
I'm sorry for not posting lately, I'm too busy creating a new membership site for soon to be successful affiliate marketers.

It will be launch sometime next month and you will be among the first to know about it. It's going to have huge members area full with step by step video tutorials that will cover all areas related to affiliate marketing. I walked back and documented each step that made me earn a living online, each and every software I use to create my affiliate sites and offers, innovative traffic generation techniques, profound understanding and the importance of the profit funnel, email marketing and global marketing strategies, and basically all you need to know in order to be successful creating your affiliate marketing online business.

In the next days I will upload an optin form where you could sign up for the pre launch notification list and for a great opportunity to promote and make money as an affiliate or JV partner.
 
Based on my latest activities I've decided to start a new posts series about affiliate marketing because it is one of my main income sources and hopefully I will be able to provide you with some useful content so it may become yours as well...
  
Essential Steps in Affiliate Marketing

So you have decided to become an affiliate marketer? Before proceeding further it is best that you know what you will be doing as most affiliate marketers aren't so successful as they want you to believe. What I have learnt the hard way, is that you must have the proper mindset about online marketing, you must feel and vision your success while not letting your head's little voices to let you down when it gets tough, because when you yet to master most online marketing areas, affiliate marketing might be tough sometimes.

I would like to share a little secret with you, all successful online marketers had bad times, difficult learning curve and failures before achieving their success. Not succeeding is an integral part of success. We are all different so each individual while experiencing his own failures, will learn from his own experiences and with each failure, will be a step closer to achieving success. I've heard about people who were born rich but never heard about one that was born successful.

Having said that I would like to clear up another point. You should ideally prepare a step by step approach about how you will begin your campaign of affiliate marketing. To begin with, you will first need to tie up with companies that promote affiliate marketing. You can maybe try to find out a market segment that will excite you such as sports, travel or something similar. 

Once you have found out which market segment you are interested in, you can proceed to narrow down your component. For example, if you have chosen sports then the smaller component may be golf products and then breaking it down to sub niches. Once you have decide on your marketing component you can proceed to select the company who is marketing the related products. You can then read or find out the credentials of the company such as its commission structure, whether it pays on time, etc.

Once you have decided the product and the company for whom you will be doing affiliate marketing you will have to do it in a planned manner. It is best that you prepare the necessary steps to action on your computer or on paper. After you have found out that market segment in which you want to do affiliate marketing you will have to select a product for which you will be doing marketing.

Try to promote those products about which you are confident in marketing. Also you should choose those products which interest you otherwise that natural flair of marketing will not come into you. There are several people who end up marketing the products that don’t interest them with not so great results. It is natural that you are bound to do a good job about a product that interests you. You must consider that if you are going to make money with promoting that product you are in for the long haul, so you'd better choose according to your interests.

Once you choose the product that you want to market you should learn all details about the product. This way you can market confidently about the product and you will also be able to answered questions that the customers ask about the product. However, at least at the beginning, your main job is to lead customer’s to the company’s website and normally the product development department answers questions posted by the customers.

The next step is to find out what your niche market is and this normally depends on a few factors, the chief amongst them being the type of product that you are selling. For example, if you are selling golf clubs then you should target the American and the Japanese markets first as people in these countries love to play golf. You should ideally come up with content to describe the product and the company you are promoting. The content should contain important keywords that are normally entered by customers in a search engine such as Google. For starters, you can join a company such as Clickbank that has lots of products that you can choose and promote.   
 
Please note that It's useless to find a niche with high demand and high competition as this might get much longer to achieve results so you'd better find even a small sub niche within that niche and here comes the big secret of successful affiliate marketers, KEYWORDS. Keywords is the only element that may hide the big online money and keyword research is key.

After finding the niche that you are interested by, you must do a complete research to be sure that there’s a high demand for that niche and if that niche has less competition, you should move forward and start a deeper research before going for it.

It would take a lot of time to get into the niche and keyword research process here but just to highlight some important steps for the new affiliate marketer, if I would start keyword research for any niche, that's what I will put most of my time into. I will try to find a group of keywords that will have a decent amount of monthly searches with the least competition possible, A decent monthly searches per month would be 5k -20k and if that word hasn't less competition, I would search for as many related keywords to that top one and would certainly prepare an affiliate marketing campaign.   
 

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