Ziki De Naim's Internet Marketing Blog

 Many people who write online content were affected by the Google Panda (Farmer) update.  People who write for content sites have seen their page views ad resulting “pay” drop.  However, those who do it for backlinks and traffic using sites like Ezinearticles, Squidoo and Hubpages have also been affected by loss of traffic, tighter restrictions and some business practice changes on all these sites.

Google is providing affiliate marketers with the most recent search results, which makes it so much more convenient to be on top of your competition.

Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.

If I search for [olympics], for example, I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.

Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.

We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.

 * Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.

• Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [Exxon earnings], you’ll see the latest information.

• Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.

There are plenty of cases where results that are a few years old might still be useful for you. [fast tomato sauce recipe] certainly saved me after a call from my wife reminded me I had volunteered to make dinner! On the other hand, when I search for the [49ers score]; a result that is a week old might be too old.

Different searches have different freshness needs. This search engine algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.

To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we've said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 - 10% of searches, depending on the language and domain you're searching on.

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Affiliate Marketing Post Panda – Proven Strategies To Overcome Google Panda Update

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Affiliate marketing is an online business field that continues to attract players with each passing day. This is because of the continued increase in the number of businesses selling products over the Internet. Online marketing is a lucrative industry that promises great rewards through additional online income for every sale that you facilitate. However, it should be well understood that you are not assured of success just by venturing into affiliate marketing. It is true that online marketing opportunities increase with each passing day and they need to be exploited. Nonetheless, the competition is stiff and no one will work with you if you cannot convince them enough why they should purchase a product that you recommend to them.

If you want your affiliate marketing initiative to bear fruit and realize your potential, you must be ready to embrace a sound Affiliate Marketing Strategy that will provide the roadmap for successful online marketing. You must design an Affiliate Marketing Strategy that serves your dreams right and provides a strong foundation for the growth of your online marketing business. Before laying down an Affiliate Marketing Strategy for your business you need to verify your revenue objectives as well as the market niche that you intend to serve. Take a look at these objectives from various perspectives so as to have an all round strategy that puts all market forces into consideration.

A good example of the factors to consider while designing an Affiliate Marketing money Strategy is whether you are expanding on your already established affiliate marketing business or you are just a beginner in online marketing. Therefore, your criteria for achieving success must be crisp clear and definite. Your affiliate marketing business model should have room for considerations that encourage a revenue structure and fraud mechanism to prevent your efforts from washing away through the many fraudsters posing as genuine players in affiliate marketing on the Internet.

Make sure that your business policies and branding preferences are included in your Affiliate Marketing Strategy. Whatever marketing style you embrace, whether pay per click, article marketing, blog writing, press releases, product reviews, banner adverts or posting live links on other websites, you must be well aware of the right type of branding for your affiliate marketing efforts. You should also take into consideration the objectives you intend to achieve through affiliate marketing. Drawing traffic to your website and improving your search engine rankings must be well outlined in the Affiliate Marketing Strategy. This is because any Search Engine Optimization initiative must be accounted for in affiliate marketing.

Content creation and the quality of content that you post on your affiliate marketing website must also have provisions in the Affiliate Marketing Strategy you outline. Remember, the purpose of any Affiliate Marketing money Strategy is to help set targets that are specific and attainable over a predetermined period of time. Therefore, set strategies that cater for both long term and short term goals for your affiliate marketing initiative.        

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There are very many reasons that may lead to failure of businesses including those that are conducted online. The main reason that is attributed to failure of most online businesses is lack of proper planning. Most people who venture into online businesses such as affiliate marketing are overexcited such that they become too eager to earn their first online income at the expense of laying proper strategies for online business success. There is no offense in starting any business and beginning to count sales or profits immediately. However, this should not be at the expense of proper establishment of proper guidelines and a strong foundation on which to build your business.

Every day, millions of people from across the world set up online businesses so as to earn online income. However, the wishes and vision of some of these people do not live to see another day. It is such a pity that people with brilliant ideas, great vision and mission cannot enjoy the fruits of their initiative to start working online and earn income. So, why do most online businesses fail before they can even reach the first anniversary?

If you want your online business to be a success and reap the benefits of online marketing, you must be ready to design a solid Affiliate Marketing Business Model right from the word go. You cannot afford to rush through the startup process only for your speed to be halted at once. Therefore, the need for a well thought out business plan cannot be overlooked at whatsoever cost. If you are looking to start your affiliate marketing business you need not look back as this is a brilliant idea that will earn you extra income.

Designing a solid Affiliate Marketing Business Model should not be such a daunting task to take you years. However, planning for your online affiliate marketing business must be given the attention it requires and ample time to have all fine details put in place. The most important issue is that you get a comprehensive understanding of the basics of a successful Affiliate Marketing Business Model. One of the basic and determining factors of how successful your affiliate marketing initiative becomes is the ability to target a specific market niche and attracting as much traffic as possible to your website. You need to lay strategies on how best to convince customers that you know their problems and providing them with the most suitable solution through the products you market.  

Having a world class Affiliate Marketing Business Model on paper is one issue but implementing it is another issue. Most people will have award winning Affiliate Marketing Business Models but cannot stick to the laid out strategies while conducting their affiliate marketing business. Remember, you are not selling your own products, and neither will you come into physical contact with the products. This makes it easy for you to stick by your Affiliate Marketing Business Model and move on to enjoy success of working online and earning additional income.           

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Many people who join affiliate marketing have dreams of making it big soon without doing much effort. However this is not true. Though affiliate marketing can get you excellent results, you will not be able to achieve that without a planned strategy and your hard work. Also you will have to avoid the most common mistakes in affiliate marketing and have the ability to face and solve any problems that come in your way.

Let us have look at the most common problems faced by affiliate marketers. The first and the foremost is selecting the product to market. People often get confused when it comes to a decision of choosing a product for their campaign. Your decision should be based on several factors such as the demand for the product, the interest that you have in the product and the commissions that you will get from promoting the product.

The smart affiliate marketer will surely refer to information that he or her finds on the internet about the demand for such products and will surely pay attention to the market nuances. However information is so much in the internet that sometimes you won’t even know where to start. It is best to plan out a step by step strategy in this case so that you know where you are heading and where you have to head.

Try to promote those products about which you are confident in marketing. Also you should choose those products which interest you otherwise that natural flair of marketing will not come into you. There are several people who end up marketing the products that don’t interest them with not so great results. It is natural that you are bound to do a good job about a product that interests you. You must consider that if you are going to make money with promoting that product, you are in for the long haul, so you'd better choose according to your interests.

Please note that It's useless to find a niche with high demand and high competition as this might get much longer to achieve results so you'd better find even a small sub niche within that big niche and here comes the big secret of successful affiliate marketers, KEYWORDS. Keywords are the only element that may hide the big online money and keyword research is key. Smart affiliate marketers will put efforts and valuable time choosing the right keywords for any given product within a niche before taking the decision whether to promote the product or to search for a better one.

The smart affiliate marketer knows that he or her is a person who control the traffic. He uses media such as the internet to market the products in different ways such as link building and email marketing in a case that he own a subscriber list, article and video marketing, social marketing, blogs, SEO, content syndication or pre-selling techniques. When a customer clicks on the affiliate link, he is led to the website of the product creator. Hence more and more customers will come to know about the advertiser and the products that it offers. The affiliate marketer is then paid as a percentage of the sales that are made through his reference.

But, a smart affiliate marketer will direct traffic from his own domain to the advertiser’s website so instead of sending the traffic directly to the product creator opt-in or sales page, he might even use his or her own opt-in page for pre selling purposes or for lead capture before directing, so he or her won't lose the traffic they've worked hard to get.

As a smart affiliate marketer you will have to create a good looking website that will convert your affiliate offers. We're all know affiliate marketers that can not understand why they aren't doing any money after using various traffic techniques that brings in traffic. But when you check their sales funnel, you see ugly opt-in or landing pages, so you can clearly see why their offers can't convert to sales.

You just can not do everything right except the last step, this is where all happen, this is where you should put efforts in, this is where you should use your copy-writing skills and if you don't have any, just think as a buyer and use the words that would convince you to buy the products. Do not just kill the page with words, ugly font, unrelated images or ugly headers. This is where the traffic lands and it should feel like it landed where it should be. 

Remember that getting the required amount of traffic in terms of quantity and quality can be a problem in the beginning as there is lots of competition. Even finding the right amount of keywords that will entice the users to click on the link is equally important. Even if the keyword is highly searched it becomes a competitive search and on the other hand, people will not even look at low searched keywords.

Though affiliate marketing has very good scope in terms of career building and the finances that it can bring, it may not fetch instant results. The other problems faced by many fresh affiliate marketers are that they get easily frustrated when they don’t see results in the first few weeks. However instead of sulking on not making profits, as a smart affiliate marketer, you should be patient and concentrate your efforts on testing your offers, building content and links to your web- page and enticing the customers to click on the links.

There are some affiliate marketers that complain about the advertiser which has not paid them instead of getting positive results for the advertiser. Hence even before joining a particular advertiser, the smart affiliate marketer should find out the credentials and the payment terms of the advertiser. For fresh affiliate marketers It is best to join a reputed affiliate networks which has a transparent commission payment system and also has hundreds of products which the affiliate marketer can choose from.

Many affiliate marketing's beginners also face a problem of getting confused when they try to refer to many sources to learn affiliate marketing. You should just refer to one or two trusted sources, learn and absorb everything about affiliate marketing and traffic generation methods.

One of the best way to learn quickly and effectively is to learn the tricks of the trade from professional affiliate marketers. These people have already gone through the ups and downs of affiliate marketing and their advice can save you a lot of time and effort as you know exactly what to do. Hence you don’t have to waste your time in things that are not important. You can then make a plan as to how you will execute your actions. This step by step approach will give you a sense of direction and you will instantly know as to what tasks are completed and what has to be done.

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