SEO and the WordPress Platform
Search engine optimization (SEO) is a multifaceted process that involves making your site as transparent as possible to the search engines. Ideally, this will result in a situation where it is easy for the search engines to categorize your page properly, thus increasing the chances that you will rank favorably for the keywords that you want to be associated with. If you happen to be using the WordPress platform to manage your site, you have some advantages that you may not be aware of.
The Blogging Capabilities
Good commercial WordPress themes will have a setup that allows you to include a blog on your site. Even though a blog may not be what you had in mind when you started building your business site, you’ll find that it can be quite useful. The blog allows you to put up constantly rotating content that includes your keywords. Provided that content is useful and keyword rich, it vastly increases the possibility of getting a good ranking in the search engines.
Another significant advantage of using the WordPress platform for your business site is the navigation. In just about every version of WordPress, including WordPress 3.0 and up, navigation menus are always improved upon. Navigation menus also happen to be among the most important aspects of your site where SEO is concerned.
Some WordPress themes come with improved navigation menus that allow you to provide a more intuitive user experience without losing the advantages that come with the standards compliant menus that characterize WordPress. Many of them also have great management tools that allow you to make changes to your navigation structure without endangering the standards compliance of your site. XML site maps are also important tools for site navigation and for search engine optimization, and they are generally included with good commercial grade WordPress themes.
Skillful programmers can not only make certain that your code is compliant with web authoring standards but can also write pages so that they load in a way that makes it more likely that your site will be indexed correctly. If you’re going with a good WordPress theme, you’ll generally find this type of functionality included. This is a great way to make certain that you maximize the chances that the search engines will pick you up for the right keyword.
Most Wordpress Premium Themes have features built into them that allow you to control the theme from an administration panel. This is very much similar to controlling WordPress from the backend in the normal sense. Utilizing these menus, you can change many of the search engine optimization settings on your pages. For example, you can add different meta-tags, put different keywords in the header and so forth without having to alter the source code directly. This can vastly speed up the process of search engine optimizing any of your pages.
Images with good descriptions and good text associated with them do a lot for search engine optimization. The WordPress platform makes it easy to include images because of the automatic resizing feature built into many of the themes designed for it. This feature allows you to include images without having to make multiple copies to fit in different placements, encouraging users to liven up their pages with a lot of great visual content. Even though search engine optimization is generally thought of as a text-only affair, the quality and number of images you include goes a long way toward making your pages stand out to the search engines.
Search engine optimization is an ongoing effort. Most good WordPress themes have enough capacity built into them that they can grow with your search engine optimization plans and can continually provide excellent results for your site.