Search engine Marketing – not a method of fooling the search engines, instead working together with them
Some company owners believe that Online Marketing is all about fooling the search engines to send more visitors to a particular website. In some cases companies will offer this very deal. Guaranteeing to increase your visitor numbers radically but using unscrupulous ways to do it.
Clearly this type of conduct is very short sighted. Once a browser has been fooled to a website which basically does not offer information on the keywords he had inputted, his next move will simply be to go “back” to the search listings. He will be slightly aggrevated at the search engine for putting the website forward and in essence the website business gains nothing except for a useless hit, the search engine has it’s character damaged and the searcher tries again.
The only benefit here is perhaps to the unethical optimizer (seo) who has possibly fixed his customer in to costs based on an increase in website visitors. Despite this financial gain, running in this manner is still not sensible long term. The search engine companies do not like having their reputation dented and so are constantly developing their product to deal with unethical methods. This means that the unethical seo has to continually come up with new scams to keep ahead of them. Also the business itself will soon notice that although it’s hits have improved there has been no affect on sales.
In actual fact just as much effort needs to go into these unethical methods as is obligatory to do the job correctly, assuming the skills are understood. It really is quite plain; the searcher wants to find what he is searching for; the search engine wants to show the searcher a selection of websites offering what he is looking for; the company wants to be found by customers searching for his products or services. Therefore as long as the SEO Company positively impacts on all of that all parties wins.
So the ethical seo will find out how people search for his clients services and then ensure that these keywords are evident to the search engines. By doing this all businesses in the procedure and happy and positive business is conducted. The client’s website will often gradually achieve a higher Search Engine Placement as the search engines become more and more positive that the website offers what it says it does; and this in turn provides the client with more and more work as the search engine positioning is critical to the number of hits achieved.
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