Is Making Your Website Presence Felt On The Internet, The Best Way To Ensure Website Traffic?
Making your website presence felt on the internet is the best way to ensure website traffic. There are several ways in which you can get website traffic. However the best way to get website traffic is aiming for higher rankings for your website keywords in search engines results pages (SERP). Web traffic refers to the number of visitors that visit your website over a period of time. Targeted website traffic refers to the number of visitors that visit your website by searching your website keywords in the search engines over a period of time.
Web traffic speaks volumes about how the website is making progress. To begin with, you should make your website as informative as possible. You should also insert the relevant keywords in your content which can be tracked by search engines. All web pages and content pages of your website should have the relevant titles and descriptions containing the keywords that you want to get targeted web traffic for.
The other way in which you can increase targeted website traffic is to write articles about your company or your blog content and then submit them to all article directories. You can put a link to your website at the end of the article using the keyword you want to get traffic for, so that when the user clicks on the link he will be led to your website, blog or your target webpage if you are promoting an affiliate offer where he can find all the information. You can also post articles with your company links on forums using your profile signature. There are thousands of members registered in many forums and surely they will see your article and link. Imagine that even 1 per cent of these thousands of people are able to see your website then it could turn out be a good business for you and increase your website traffic.
You can also let users subscribe to your periodic newsletters or emails using an optim form on your website. This way you can send them official mails of your company news, useful related content and promoting related affiliate offers. This is a great way of making your website popular and it does not result in spamming as the customers have themselves registered to get emails from your company.
Pay per click advertising is another way to get website traffic. Here search engines like Google (Adwords) or Yahoo (Yahoo search marketing) take certain fees from you to feature your website link within an ad on their results pages or Google adsense where your ad feature on content related websites. You have to pay only when the interested user clicks on the ad link. This is an effective way to get targeted traffic to your website.
Then there is a process called link building. In this case you can ask a related or a unrelated website to put a link of your website on his website. Similarly you can put up his link on your website. This process is particularly called link exchange or reciprocal links which there’s still a debate going on whether this link building strategy can benefit your search engine ranking or not. I would suggest you using this strategy only if the link is coming from a higher page rank and keyword related website and by not over using that strategy. All these methods will definitely help to get traffic on your website.
There are people who put up company website banners on the highly rated websites for a particular period and fee. This is one of the best ways to attract website traffic. Since the popular website on which you have put up a banner of your company has millions of visitors per day, even if 1 per cent of those people click on your banner ad then your life is made. Banners ads work very well for attracting website traffic and you can build banner ad campaigns using Google or FaceBook where you’ll pay a fee once per thousand impression of your banner ad. Last but not the least, you can do advertising in directories such as Yellow Pages as this is where people are searching for particular information.