Ziki De Naim's Internet Marketing Blog

  Web traffic, in simple terms refers to the number of people who visit your website over a period of time. Today internet marketing has become one of the most cost effective ways to market products of any company. However developing a professional website is just one part of the story. What is the use if you have a professional website but no one is aware of it? Hence you should try your best to get as much web traffic to your website as possible. This is the only way people will come to know of your company and its products and services.

  There are several ways to get traffic to your website. One of the best ways is to make it search engine friendly and there are several ways to make your website search engine friendly. Since search engines can read only text and not pictures, you should make your content informative and keyword rich, don't just name the images image 1, image 2 as it doesn't contribute to your SEO efforts while naming the images with keywords (do not over do it) and keeping the whole page elements with the right density will certainly contribute to achieve better ranking. Hence when the user enters a particular query in search engines he will be led to your website if the keywords in your website match his.

  The other ways in which you can draw search engines web traffic is to insert the relevant meta tags such as Dublin Core meta tags which is a set of html code meta tags in your webpage header, text below the pictures, proper titles and description for the web pages and inserting relevant keywords in the content, etc.

  Now, what would you do if I tell you that by only adding the right meta tags code you'll be able to crash your competition and dominate the SEO ranking for almost any keyword? Yeah, I bet you've heard that kind of promises and I did as well BUT, this one is true and I bet my online reputation on it. Just click that SEO ranking link, (yes, it's my affiliate link) and get that code on that WSO page. The three techniques you'll discover have been around for a long time, but they're rarely used and you can imagine why they were kept kinda secret. You'll be amazed and you'll thank me. Now, after I gave you the golden nugget  lets continue with ways to get traffic to your website.

  Today you can even pay in order to get web traffic through paid advertising. This process is also  known as pay per click advertising. Here you have to pay money to promoters such as Google every time someone clicks on the ad that leads to your website. Google has the best pay per click program and you can definitely try that first.

  Truth is that there's some other PPC networks such as Miva, FaceBook or AdBright that will work better for specific niches and it's up to you to test. Besides pay per click advertising we also have the cost per impression advertising which you should try as it works quite well for tangible goods niches. In this case you pay a fixed amount per thousand impressions of your ad. Normally large advertisers go for this type of advertising. Small businesses prefer the pay per click advertising.     

  You can also get free traffic to your website through the while section of Google. This is also called organic traffic. However it is Google who decides when and where you ad appears in the search results. No one ever knows how Google decides when and where the ads are displayed. Hence it is should be the purpose of every organization to get its website in the first few pages in Google as this is one of the guaranteed ways to get traffic to the website.

  SEO marketers tested various ways to achieve high organic ranking for any competitive keyword with great result and although there are common techniques used by most SEO experts, some of them will get better results by implementing various links building strategies for long term and short term results.

  Within the short term results I include blog comments techniques by outsourcing the work and although that there are a lot of blog software's that will allow you to find blogs based on keywords research, most pro bloggers developed a sense (and tools) to know the source of the comment and we do not easily approve such comments. The other reason why this technique called short term SEO results is that these kind of links never stick for long time.

  The long term technique will require deeper SEO knowledge on which web pages to place the links using various anchor texts, some linking to the domain home page, some to the website inner pages that have the keyword that we want to target within their meta tags and the right keyword density within their content. Other anchor text will link to different web pages that were initially created for linking purposes. By implementing this technique wisely we can certainly achieve high organic ranking for almost any keyword.    

  You can also get free traffic to your website by implementing video marketing techniques. This can be easily done by creating search engine optimized video pages on various video sharing sites. You can use the description box to insert keyword rich optimized content linking to your site.

  Remember that it takes a lot of hard work and continuous efforts in order to gain ranking in the first page of Google. And it will take some time after you have put in the efforts to feature in Google. It may take anywhere between 2 weeks to 2 or even up to 6 months depending on the competition and the number of optimized web pages competing for the same search term. Remember that the better your site is ranked the chances of getting more traffic to your website increase as people normally click the first few organic results and get all the information that they want.

CRUSH Your Competition In 2011 And Dominate The SEO Rankings For Any Keyword

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In the previous article about Facebook traffic, we saw how Facebook can help you in creating massive free traffic. Now, high quality free traffic is always welcome, but honestly, if I can earn thousands of dollars by spending just a few dollars, I wouldn’t mind spending, and I am sure, neither would you. So, in this article, let’s see how you can create high value paid traffic with Facebook.

 The greatest advantage of Facebook social dvertisement is that you can target your customers without having to worry about keywords. You can find the right customers through their age, sex, hobbies, location and their work place too.

 Facebook has over 65 million active users and this number is increasing by the day. Now, if you are a small service based in downtown Manhattan, then you need to target only people residing in your area, and that’s where Facebook helps you.

 You can target people in your city, and have your advertisement displayed in certain area around the specified cities. This is the ultimate benefit for local companies. For example, if you are a home delivery restaurant, then placing an advertisement in Facebook, will help you reach your target customers quickly.

 Facebook allows you to target people of specific age group. Now, let’s say, weight loss program. For this, you can target people in the ages between 35 to 50, as this is the age group which is most interested in losing weight.

 A lot of information is stored in Facebook such as birthdays. If you are dealing in say party arrangements, or things that people need on their birthdays, you can target your audience according to birthdays too. That’s incredible!

 You can also select people based on their status, whether they are single, married, in a relationship or engaged, and also by sex. This means that if you have an online shop for wedding gowns, you can target female who are engaged. That’s the power of Facebook.

 Thus, when you funnel down the desired traffic and target only those people who would be interested in what you have to offer, naturally, your cost is going to be low. Also, you can target people speaking specific language and message people in their local language. Now, when you talk to a person in his native language, you are sure to ignite better response.

 Again, you can select your audience based on their interests. So, as we saw in our previous article, you can website traffic interested members to sell your products related to how to increase traffic to their websites But this is not all. You can control your spending on daily basis.

 Facebook offers flexibility and allows you to set daily budget. You can also change the budget whenever you want. Facebook advertising cost works out much cheaper than what you would pay for Google Adwords. Moreover it is hassle free.

 Facebook is truly the new face of advertising. Ever since Google suddenly changed its algorithm and banned hundreds of affiliate marketers accounts, Facebook has become the most celebrated advertising medium for Internet marketers. If you haven’t still done so, do it now and reap the benefits.

If you like this article, show it - like my new Facebook page. 

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My latest posts increased the number of emails I get asking to write about PPC, advance marketing strategies to increase streams of website traffic and ways to achieve high and steady ranking so I'll start by talking a bit about pay per click – google adwords and some highlights about my way of building successful link wheels as these days I'm working on a my new “link Wheel” mind map and report .

Pay Per Click

PPC campaigns used to be the fastest way to get the desired targeted traffic but PPC campaigns are loosing a lot of popularity and recent statistics provides that data. PPC campaigns are getting approximately 2% - 4% clicks from the total number of visitors that reaches the search engine's first page while organic results by hierarchy are dominating the clicks. I'm still using pay per click for specific niches and although google adwords is not so hard to master, if you do not know how to do keyword research and you are not ready to test and to track your campaigns, it can ruin your advertising budget very fast. There's a great software - “keyword ESP” by Chuck Mullaney that can and will help you a lot to achieve good results with your adwords campaigns, however it's success is based on parameters such as the number of clicks and the product conversion rate. 


Link Wheels – Advance strategy

A great software that will get you fast and good results is the “Rank Builder” by Alex Goad. It's been some time that I’m using it and I love the way it handle my content syndication strategy. As we've discussed earlier building good backlinks to a website is crucial for high ranking and web traffic and if you are in the internet marketing industry for a while you probably have heard the term “link wheel”. Well, Link wheel is basically when we create web 2.0 properties with unique, fresh and well written content linking one to the other while keeping the circle open so the last property won't be linked to the first one.

There's many different ways of building web 2.0 properties and link wheels and I can assure you that a lot depend of the search term competition and deep seo knowledge of the person that is building the link wheel. Without the right seo experience it can result in google ignoring these links or worse, google might de-index the web page you wanted to achieve high ranking for in the first place. The fact of building an effective link wheel can place your site in google first page even when a search term gets more then 300k results on the search engines first results page and I did it more then once. In the near future I will post the exact process of building a successful link wheel and will provide you with a detailed step by step mind map. Anyway..

You can use this link wheel software and benefit from what it can do for your site even if you are not an seo expert. The video tutorials in the members area will walk you by the hand and will show you all the steps the software is going through while it's doing the job. This software will register your information on approximately 45 web 2.0 high page rank authority sites. It will create email addresses for you and will activate the accounts, then it will syndicate your spinned article to all of these web 2.0 properties, will bookmark them and will syndicate their feed in order to get backlinks to each property so it will enhance the initial linking strategy of building link wheels.

There's a similar SEO software that does what RankBuilder does but it's monthly membership costs are much higher and the results are basically the same. I've used them both and while considering that with both software's the spinning issue remains the same, means that you should put some time and effort in the article spinning process (i.e.Caffeine update), I prefer to use the RankBuilder software. Hence using reputed internet marketing, traffic software can still save a lot of your time and effort, get you the stream of targeted traffic, real visitors to your website and get you guaranteed results.

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As you probably already know I love to write about ways to get web traffic. It's a challenge and I just love to create new sites for my clients and to find new ways to achieve high ranking and to drive targeted traffic to these sites. This is going to be a long post so let's just dive into it :)

Forum marketing

Forum marketing is another effective way in which you can draw traffic to your website and it can be done by joining relevant discussion groups on forums. Although there are thousands of forums online and the more forums you join the better for you, you should take into consideration that in order to benefit with the traffic these forums can provide you, you should contribute to the community by posting relevant ideas or blog posts as empty profiles won't last for long, the forum webmasters will definitely delete your profile. You can take part in discussion topics and offer your expert comments. You can even insert your website links in your posts so that if forum members want to find out more about your website or company they can click on the link or better, create your forum profile signature using your site keywords so that in every post, thread or comment, you'll have your signature that carries your website search terms as a back link. If you plan to join several forums then you should use LSI keywords (Latent Semantic Indexing) as well and not only your site main keyword in your forum signature as LSI keywords are very important for high ranking in the search engine. If it's an authority forum then google will count that link as an important link to your site.

You will be able to get a lot of genuine people visiting your sites on such forums. Keep in mind that important forums do not allow to insert affiliate links in the signature so you'd better follow their TOS. If you are in the internet marketing niche, you can check my favourite forums (side bar) and if you aren't a member yet, I’d suggest you click the links and register, (not affiliate links). 

Traffic Software's

There are several software to increase traffic to your website. However before buying or using any traffic software you should read the review of the software as many traffic software's are bogus and they fail despite of making huge promises.

I've seen lately some new traffic software's on ClickBank market place and even promoted in the comments section (I’ve deleted these comments) by a few of this blog readers that promise you $ thousand of profit by simply investing $37 to $67 bucks and their very professional sales page clearly says that you need to do nothing more then click a few buttons. They also claim that you do not need a website, a product, you don't need article marketing, PPC, social networking marketing tactics, SEO or all the common ways to get website traffic. Yes, you just click 1, 2, and 3 and the money will start poring in. I would laugh if it didn't make me sad to know that there are new comers to our industry that will believe and will buy these software's hopping that they've stumbled upon the way to find the holly grail. Stay away (in bold), beware of these kind of promises, these are SCAMS and the products creators are scammers, sorry for being rude but there's no other word that will describe better these marketers.

I've been marketing online for a few years now and I can promise you, there's no such magic software and there are no other ways to generate traffic to your website in order to make money online BUT the common ways that involve all the traditional methods mentioned above, consistency and hard work. Follow these proven ways and you will certainly achieve the results you deserve for your efforts.

So lets talk a bit about effective Internet marketing software's. The purpose of these software's is to automate many tasks that you could have done manually. For example, article submission software's automatically register your information on more than 100 article directories and then automatically submit your articles with the resource box links after registration so in theory, we could get hundreds of backlinks from all of these article directories.

Internet marketers from all profession levels were using these software's to get the precious backlinks from high page rank articles directories but at the same time we knew that the same article submitted to hundreds of article directories won't benefit us as it did in the past, so we used article spinners software's to spin the article and we submitted spinned versions of the same article to get a higher number of backlinks. When google announced it's latest “caffeine update”, I've noticed that it doesn't index all the article versions and it doesn't count the way it used to count these backlinks even when they come from article directories authorities sites such as Ezine Articles, Article Base or Go Articles. As of today the article directories comes in the fifth or sixth place of importance after the social networks or web 2.0 properties in google's gods eyes.

I went back and checked my articles and discovered that google did pay attention to my spinned articles but it didn't indexed all of them although they had approximately 60% - 70% of uniqueness compared to the original version of the article. So, why I'm not getting the same number of backlinks I used to get from one spinned article?

Well, google is the internet leader and we're consistently testing our marketing strategies to uncover it's updates. While trying to figure out what it had learnt about article spinning I found that although my articles had a high percentage of uniqueness, google noticed that the format of my articles was the same, the exact number of words, paragraphs, the exact number of tables or image places, the exact number of links and the fact that they were in the same order and places in all of my articles.  

I guess “Caffeine update” is the right name for awakening and I think we should try different article marketing strategies, different ways to spin our articles and different approaches of content syndication.

I'm using "Answer Analyst" and “The Best Spinner” from Jonathan Leger, one of my most appreciated software developer and online marketers. His software has more then 1,300,000 synonyms and it's database is growing fast by it's users. As of these days, this is the best article spinner around. You'll be able to master this software in no time and it has all the features you'll ever need to get unique versions of your article built in.

Now, referring to google recent update, to spin your articles isn't enough any more. I'm still using the best spinner software and after I have some different versions of my article, I'm trying to read it and to change the paragraphs order, to place the images or my links in different places and by using the html version of the article it's quite an easy job to do. Although it takes more time to spin my article the new way, it results in getting the links I’m after as google is indexing each and every version of my article and again, i'm starting to get traffic from my article marketing campaigns.  

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Bringing traffic to your website has today become the one of the most important aspects for generating profits for an online business for you or your company and if you can master the various traffic tactics and do it right then you can make a lot of money online.

The internet has today become the most cost effective and fast way of making your website popular, again if you know how to make it popular, but you should also not lose the opportunity of marketing your website through offline methods as well such as print and television media, giving your brochure and visiting cards to clients etc. as these ways will contribute to the online exposure of any website.

Today the latest online method of getting more traffic to your website and promoting your company is to join social networking websites. The best social networking websites that we have today are Facebook, Twitter and Orkut and in my latest post i've mentioned the easiest way to generating targeted traffic to your site using FaceBook groups. However there are hundreds of others social networking websites as well that can help to get in traffic. If your content is in other languages then you should search for GEO targeting social networks or even local networks if you'd like to target your location. Popular social networking websites today have millions of members enrolled from all over the world and by implementing social marketing techniques which are one of the easiest marketing techniques you'll be bale to generate the exact free or paid stream of traffic that you need. 

Hence you can imagine the visibility that your posts and ads can get in a short period time. You can  use social bookmarking services such as “OnlyWire.com” which will syndicate all your content to your social networks accounts or simply invest a few bucks in the genius and most effective “WordPress Syndicator” plugin that will syndicate your content with your chosen keyword backlink directly from your money site/blog simply by clicking the “syndicate” button and will send your blogs post feed to all of these web 2.0 properties. This way not only you'll get the exposure you need but your site will gradually will get important backlinks which are a necessity to achieve high ranking and a higher listings positions in the search engines (SERP), so, not only you'll get social networks traffic but free search engine organic traffic as well.

The social marketing and web 2.0 properties content syndication method is extremely cost effective as all you have to do is invest your time and market your website in the right way. Today social networking websites have played a pivotal role in bringing people of diverse and common interests together. You will be able to drive a lot of traffic to your website and you can communicate with everyone interested in your company or your content on a daily basis. You can interact with your suppliers and also draw attention from the customers.      

You can and should also insert backlinks to your website in your profile page in these networking website. This way people can visit your website by simply clicking on the link. Every backlink inserted in the social networking website will help to boost the ranking of your website. You can write something about you or your online business using your site main keywords but do not be too obvious, people on these networks do not want to feel that you only want to sell them, they are there to interact with others based on similar interests so just keep it in mind.

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Traffic, Traffic is that crucial factor that might decide if you'll make money online or will keep on dreaming about so, let’s talk about creating free traffic.

Today, to survive in the competitive environment, you need to take help of social networking sites like Facebook, Myspace, Twitter etc.

It’s a fact that Facebook has more than 62 million subscribers and actually more then 400 million members across the globe, and just as you are reading this, hundreds more are being added. For your business, it means you have ample scope to funnel qualitative free traffic.

Let’s check out how you can do this.

Create Facebook Group
Now, in your Facebook page, you have an option called ‘Groups’.  Create your ‘group’ and name the group according to your business. For example, if your business is about 'website traffic', you can create a group called ‘website traffic’. Just think about using your online business keywords for the group name as it'll become a part of the facebook group url.

Send message to all your friends
Once you have created a group, send a message to all your friends. Try to send a personal message, not too long, just telling about you and what your group is about, and a request to join the group.

Now, as per Facebook statistics, it is said that each person has an average of 147 friends. So, say you send a message to 147 friends, and let’s say about 50 people join your group. Now, when these 50 people join your group, Facebook will announce it to all their friends, i.e. 50x147=7350. Imagine the exposure?..

Now, time for the viral effect to start. Out of 7350 people, let’s say, only 2000 people join your group, now again, it will announced to all the friends of these 2000 people, and the chain reaction will continue, and you will have lots and lots of people who are seeking ways to increase traffic to their website, join your group of 'website traffic'.
Now, the fun is, Facebook will give you email id's of all the people who join your group, and as such, you can send them an email directly to their email boxes. If you are promoting an affiliate product, or your own product, you can send your offer to all the people who have joined your group.

Also, Facebook is a social networking site. So, your group members are friends and friends of friends. And any offer coming from friend will definitely fetch more attention than if it came from an unknown source.

Again, all those who have joined your 'website traffic' group are highly interested in web traffic and will definitely be interested in any products or services related to seo, web traffic or make money online niches. So, you see, within matter of just a few days, you will have highly targeted free traffic by creating a simple group on Facebook.

Now, you can even make it better, and for that, it would be advisable that you don’t start selling your product immediately on forming a group. Instead, send your group some high quality content, interact with your group, ask them for their comments, and assume a role of a leader.

Have a time gap of say 15-20 days before you make any offer, and then, send them your link, again with a personal message, and you will see that conversions would roll in instantly, and the conversion rate would be much, much higher than your traditional marketing means.

Syndicate your content to FaceBook and ather social networking sites with this genius wordpress plugin to easily increase your groups members. WordPress Syndicator

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Does your website need to rank in the search engine results page or not? Is website traffic really important to make money online? What Internet marketing technique is viable to rank in SERP consistently? All these questions are important and needed to really make your business successful online.

Search engine results page is vital to every website owners as this is the way for searchers to find them, in fact some even buy their way into the SERP with pay per click advertising because it is the fastest way to get into the rank, the problem with this method is the cost. Since maintaining a PPC will definitely cost you an arm and legs which is why this is not ideal for those with limited funds.

Aside from PPC other search engine marketing consists of the following, and all these are proven to increase website traffic: 
Article marketing – articles/blog post that are timely and relevant are just one way of increasing your site’s traffic. Articles should be unique and significant but must also be legible enough to be understood by a regular person.

Video marketing – here the usage of video or movie can generate and increase your website traffic and can help overshoot your ranking. You can also post video in YouTube and other sites or torrents.

Social media marketing – Currently the most popular of all marketing solutions, it includes actual interaction through social media sites. Sites like Facebook, Twitter, MySpace, generate about millions of users every day.

Key word techniques – collecting information through clicking of key word place inside the article. Here keywords are place to some of the words that would direct you to the seller’s site.

Competition Analysis – this is the study or analysis of your strategies, plans and the proper execution with regards to competitors or rivals. The only problem with all these methods is the time to actually do them, keep in mind that search engine marketing in whatever means can be time consuming and so it would be crazy to try to do all these by yourself just to rank and save money, because it would not happen and impossible to achieve.

If you really want to succeed, delegating the work to other people or service providers that offers search engine marketing work is what you need to consider. Besides ranking does not happen overnight or instantaneous as the results takes time to achieve and so even if you can actually do all the work of a search engine marketing, it may be too late as you have wasted a lot of time marketing and neglected the most important task which is to market your product or services.

Search engine marketing are essential to all online business but it is something that you cannot do alone, the early you understand and accept this fact the better for you to achieve immediate success as true and long lasting victory does not come cheap and free but should not cost too much as well. This is the perfect marketing for search engine and something you must use.
 

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