Ziki De Naim's Marketing Blog

The internet has brought about major changes in the lives of people all over the planet. In the last decade alone, the power of the world wide web has been so great that most of the entrepreneurs have resolved to selling their products and services on the said medium.

So why delve into online promotion? Firstly, the information on the internet is available all over the world. With just a few key presses, a target client is directed to a webpage and can readily see all necessary data. The amount involved in making and keeping a simple website is very nominal compared to other venues of marketing like TV, radio, and print. This is the very reason why entrepreneurs have gone into online promotion.

Apart from the targeted and rapid passing of message, the internet is also a place for interactive communication. Product orders can be done immediately with just a few clicks of the mouse. Response, be it positive or negative, can also be conveyed in an instant through the provided interface.

Aside from its broader scope, the internet is an ideal medium for entrepreneurs to launch their brand image, and at the same time, establish rapport with loyal and potential clients.

Through the years, online marketing has improved in many ways. Not only does it deal with just just having a well-designed website, but it also now includes search engine optimization (SEO) in order to be ahead of competitors. Of course, a website is no good if no one visits it in the first place. SEO ensures that web user traffic goes to the website and that these visits are made by potential customers.

Mobile blogging is an exciting phenomenon that is sweeping the blogosphere. One of the reasons why numerous bloggers are attracted to the medium of blogging in the first place is that they take pleasure in being able to make regular updates and posts that keep all of their visitors up to speed with current situations. Mobile blogs, or "moblogs," take this to the extreme by allowing users to post things factually as they occur. You should also remember that this latest wave of moblogs and mobloggers keep web surfers up to date with good and bad events of importance as they occur all over the world, helping to make global communication faster and more exact.

A lot of individuals feel that the limitations of blogging have a lot to do with geography. After all, there is only so current that a blog can be when you need to run home and boot up in order to update it. But, mobile blogging marks the beginning of a thrilling novel time when web-based communication can occur spontaneously from any location. Actually, moblogging devices mean that there is almost nowhere on the planet that remains off-limits for bloggers.

It goes without saying that mobile blogging is still in its infancy because the technology that makes it possible has only recently hit the global market. The first moblog technology became accessible over a decade ago, but it is only the past two or three years that mobile web devices have become user-friendly enough to appeal to most consumers. As camera phones and other mobile technology become more popular, more and more bloggers are getting away from their desks and are hitting the streets. Moblogging is becoming much more widespread that it was even a few months ago, and mobloggers are quickly attracting a lot of attention with the blogging community. It is not yet obvious whether moblogs will become the dominant kinds of blogs in the years to come, but the current trend seems to involve that moblogs are here to stay.

It should be also pointed out that mobile devices make it possible to blog from the sites where current events are unfolding, which is one of the reasons why mobile blogging has so much exciting potential to develop the blogosphere. A moblogger with a camera phone can post blog entries from, say, the foot of the podium at a presidential speech, or from the stands during the final moments of the world series. This enables bloggers to experience the same real time thrills that live television coverage provides, but in a more democratic medium. The combination of mobility and individual control that moblogging provides definitely places mobloggers on the cutting edge of today’s communications technology, and it is hard to imagine that the number and prestige of moblogs will not continue to grow in the coming years.

Yesterday eve i was invited to Steve Vai’s master class in Tel Aviv. The minute i entered the hall i was shocked to see so many people, musicians, guitarists, guitar dreamers and music lovers. we are used to master classes of a hundred people or so  but there were approx, 2000 in the hall, fabulous crowd,  passionate by music, about Steve’s way of playing the instrument and seeing music.

The vision of the full hall stunned Steve who never thought to come to Tel Aviv before, so it took a few moments to realize that he was going to talk to so many funs for three hours but soon after silencing the Gemini’s little inner voices, he got opened and start to talk about his inspirations and the way he feels music.

I knew Steve is gifted by being channelled but i never saw him so open, unselfish, mastering his ego and speaking as a Yoga Guru at public.

Steve tried to explain how he feels and see music, and as he is passionate by, it’s quite easy to do it by grabbing a guitar and playing the way he does, but it’s hard to do it with words especially for us musicians that always prefer to transcend  our feelings through music.

He wanted to express by words the inner hidden light we all have inside, The way to recognise it and to follow it inside us before we’ll let it goes out, and he choose to do it in a very different way for musicians. He guided the audience to meditate all together by showing slowly how to move our attention from one thing to the other, from one part of our physical body to the other, how to move our attention to deep places,  and.. slowly you could feel 2000 people, eyes closed, meditating and understanding exactly what he wanted them to realize, to feel, he succeeded to bring everyone to the point that he wanted them to be, the point of knowing from where music is born to life as it’s already inside us.

I’m meditating for years so it isn’t new to me, but to see a Rock star musician who can bring people to a high mediation point with words was everything i didn’t expected.

We all discover the real soul behind this great person and name, a channelled soul who deliver the universal message of love.

Thank you Steve for letting me be around.

Steve Vai’s Website

Virtually all businesses these days either have an internet site or think that they should arrange one, but how many of these businesses are actually wasting their money?

Some organizations that rely on localized trade from a small area, and sell products or services that appear on every main street like for example a florists, may feel that they need a website when in actual fact the only trade they will ever catch the attention of is from the local community, who will not be attracted nor their numbers increased, by a website. Actually they probably would not even know that the website was there.

Other goods or services just cannot be bought over the internet either because they should be seen and felt, or discussed at length, and so a full blow internet website for these sorts of companies would not be worth the money either.

What may be of some use to these sorts of business is rather a listing or listings on sites such as Yellow Pages listing local services, or simply a one page affair that indicates the kinds of products on offer and encourages the customer to visit the shop or office.

The organizations which do benefit from a full website are the ones with a specific set of products or goods that can easily be documented on the pages of a website and which will be sought by customers on the internet and consequently bought. If these organizations can get their site and it’s Search Engine Placement right then they will certainly benefit from their expenditure.

It is easy however for these businesses to waste their marketing resources on the website alone and it seems more tragic as the opportunities are really there. The website may be very well designed and built but if website optimization does not happen then no new customers will find it, and a large chunk of investment has gone to waste.

If though a Search Engine Optimisation Company actually optimizes the site so that it reaches the first page of searches then all the outlay will be worthwhile as new customers will come flooding in.

So the world wide web can be a great place to sell your goods but you must make sure that you firstly have the right product; secondly that you create and build the website in the proper way; and finally that you use Online Internet Marketing to ensure that it can be found on page one of the top search engine rankings. Otherwise large amounts of internet marketing budget simply disappear down a large black hole.

Internet, marketing, also known as web marketing, online marketing or eMarketing, is the marketing of products or services over the Internet. Internet marketing differs from traditional marketing mainly through the implementation of a company's business model and sales objectives with its website function, appearance and target market.

So, what does all this mean? It means that an internet marketer's objective is to use web resurces in such an effective manner as to entice a customer to purchase the product or service being offered. Web markets use tactics such as article marketing, pay-per-click (PPC) campaigns, online lead generation and social media optimization to broadcast their messages to highly targeted audiences.

The basics of internet marketing start with finding a segmented market to advertise to – finding your niche. Once the target market is identified, the next step is to isolate the particular audience to market to by gender or location, such as country, region/state, city, metro code/zip code, organization, Internet Protocol (IP) address, ISP or other criteria.

With the target audience identified, it's just a matter of connecting with your audience on a personal level to get them to perform some sort of action. An action is not just limited to purchasing, but could be anything from signing up for a mailing list to performing a survey in exchange for a freebie.

Once the customer makes a purchase, for instance, the internet marketer that generated that lead gets a commission from the sale. These commission-structured sales are what keep marketers coming back to this business model. Comissions can be very high depending on what you sell, but even with low commission products, you will find marketers advertizing two, three or sometimes more products to bundle up the net profits.

A lot of companies are turning to internet marketing becuase it is highly specialized and tracking is very specific. Marketers can determine where the customer saw the ad, what link they clicked on and how many unique visitors are landing on which pages.The other reason it has become so popular is due to low overhead costs.

Instead of dishing out thousand of dollars to get an advertisement on tv or on the radio, the internet offers a marketplace where buyers already know what they are looking for. The only challenge is to get them to do what you want them to do. For some, it's easy, for others, it's like getting a camel to go through a pin hole; it's all in how you look at it – half-full or half-empty glass?

Web advertising is all about developing hard earned conclusions and not obligatory the generic methods of branding. Nevertheless if you have a brand awareness goal in place then there are still internet advertising/promotion campaigns that you can chase and use to your advantage.

Lots of customers will refer to branding as the vague idea of huge companies creating a brand name, image and identity for a product or service. A great example of this in the marketplace of soft drinks would be Coca Cola. Being one of the first on the scene in its field they were able to create such a strong brand, image and reputation with its customers as well as its leaders in the world of soft drinks. A great debt of gratitude should be given to their advertising team for all their efforts in gaining this magnificent branding. Nevertheless, the web is a different matter and a hard one to comprehend. If the same advertising team used the same campaign of brand awareness for the web they would get crushed.

Unless, You are the first popular player in your industry, branding can be a very expensive and a very difficult to achieve on the web as it so large and extensive with a global audience of millions. Examples of this are E-Bay, as they were the first popular players in the world of net auctions giving them a big advantage over any other similar sites that came along after.

Your own particular branding aim will not be profitable unless you have a prominent site in place or a big Search Marketing budget. Therefore if you have a limited budget and still want some brand awareness, the only cost effective and profitable online advertising campaign is Website Optimization as it will give you excellent return on investment.

Website Optimization is quite simply a group of tactics used in order to get you a high graded Search Engine Placement with all major Search Engines. Therefore to meet your branding awareness on the web and for your Search Marketing to be profitable, you will need to indentify relevant keywords or keyword phrases/search terms that are used when your prospects make a search to find your goods and services within your target marketplace. You will then use these search terms to build the pages of your site for optimization for each search that is made in order for your site to achieve a high listing – Search Engine Placement with the major Search Engines.

There are two main benefits to this campaign. Firstly it will produce free traffic to your site as the more relevant searches that are made, the more visitors that will see and visit your site. Secondly and most importantly, you will acquire the brand awareness that you set out to achieve as your site will begin to appear in the top ten Search Engine Placement of the main Search Engines. For as long as any potential visitor keeps making a relevant search using keywords or searche terms that are embedded within content of your site, the more customers you will have visiting your site. This in turn will develop indirect web brand awareness with your customers and credibility with the main Search Engines as they will both become familiar with your unique selling position.

In order for this Website Optimization to be profitable, you must try to indentify the most popular keywords or keyword phrases that may be used by potential customers when they make a search. There are many tools on the web that will help you with this process, the most popular of these being the Google Keyword Tool. This is a program that simply checks out the web searches made on its Search Engine. They method that you use it is by entering a keyword or keyword phrase associated with your site and it will produce every popular search that is being used by customers, how often they are being used and how many others are using it. This should help you evaluate the keywords or keyword phrases that you need to use in your Search Marketing campaign for it to be profitable.

To summarize, if you have a branding aim (which you should have) to achieve and you do not have a dominate site or a large online advertising budget avoid throwing money away on banner or pay-per-click campaigns. Instead use a web optimization campaign     (NetCom Marketing) to help you get your brand recognized with the web society and the free traffic it will produce.

Yου’ll never rυn рƖасе οf resources thаt revolve around internet article marketing. Thе reason fοr thіѕ іѕ thаt site owners аnԁ SEO services now know thаt one way tο catch more targeted traffic іѕ through thе υѕе οr articles. Thеrе іѕ a simple strategy thаt уου саn follow іn utilizing well written articles.

AƖƖ SEO strategies ѕtаrt wіth mаkіnɡ a website wіth several pages іn іt. Yου know more thаn anyone еƖѕе whаt kind οf website аnԁ information thаt уου wουƖԁ want tο provide. It ѕhουƖԁ bе obvious though thаt уου wіƖƖ mаkе уουr life simpler іf уου pick a topic thаt уου аrе аn authority іn.

Aftеr choosing a topic, thе next step іѕ tο provide content fοr іt. Pick specific topics fοr each page аnԁ write аbουt thеm. Eνеrу SEO expert wουƖԁ suggest thаt site content ѕhουƖԁ first аnԁ foremost bе relevant аnԁ useful. Otherwise, both search engine robots аnԁ actual readers wіƖƖ give уου сοƖԁ shoulders. Nevertheless, іt іѕ still vital tο pay ѕοmе attention tο keyword placement. PƖасе one οr two keywords οn each page. Keywords ѕhουƖԁ bе related tο each specific page topic.

Step three іѕ video creation. Mаkе one relevant video fοr each οf thе pages οn уουr website аnԁ upload thеm tο various sites. At first glance, videos mау hаνе nothing tο ԁο wіth article marketing. Thеу ԁο bυt play аn vital role tο thіѕ strategy іn thе final analysis. Moreover, many online visitors аrе more comfortable wіth visual presentations. Videos therefore supplement whatever уου саn accomplish wіth internet article marketing.

Following video creation іѕ a second session οf article writing. Each article іn thіѕ second batch ѕhουƖԁ again correspond tο thе topic οf a specific page. Thе ԁіffеrеnсе between thіѕ second batch аnԁ thе ones οn уουr site іѕ іn thе υѕе οf keywords. Thіѕ second set οf articles іѕ intended fοr article directories аnԁ mау οr mау nοt bе written wіth specific keywords іn mind. Whаt іѕ paramount again іѕ article relevance аnԁ quality.

Whеn уου аrе done writing аƖƖ уουr articles, submit each іn уουr second batch tο a directory fοr articles. Take time tο write resource boxes well. Depending οn thе directory уου аrе submitting tο, уου mау bе allowed tο рƖасе one οr more links οn уουr resource box pointing tο a page thаt уου οwn. Usually, internet article marketing directories allow a link tο уουr homepage аnԁ another page іn уουr site. In ѕοmе cases, video links mау bе allowed tοο. Thіѕ іѕ whеrе уου саn ѕtаrt benefitting frοm уουr videos. Before уου ѕtаrt mаkіnɡ links tο thеm though, check directory rules јυѕt tο mаkе sure thаt уου аrе mаkіnɡ a legitimate step.

Yου саn’t underestimate thе positive side tο site promotion wіth articles fοr SEO. If уου want tο draw even more traffic bυt, уου ѕhουƖԁ explore οthеr ways οf link building. Instead οf sticking tο directory submissions, find individually owned websites thаt wіƖƖ link back tο уου.

Thіѕ simple internet marketing strategy саn work wonders fοr уου. Yου mіɡht want tο try іt іf уου aren’t doing very well wіth уουr current strategy.