How Should You Build Links Post the Panda and Penguin Updates?

 In S E O

Links-Building-Google-UpdateDon’t stick to what Google deems as ‘low quality’ sites; meaning now that they have penalized wisegeek, ezinearticles, mahalo, etcetera – don’t work yourself up anymore in trying to acquire links from those websites. For example, if you were someone who liked to go with article submission through ezinearticles for links back to your site, you have to think twice now that it has significantly dropped in ranking due to its reputation with Google as a low quality site.

Watch out for sites that are peppered with Google Adsense, text links, or other advertising gimmicks. They are not really something that neither Google nor people would call ‘quality sites’. Get away from them. Sites with little or no moderation are to be avoided as well. Especially if you can see your comment link approved immediately after you post it. Those sites are most probably the home of lots of outbound links and spam. You don’t want your link to be found anywhere near there.

How Should You Build Links Post the Panda and Penguin Updates?

Well, there’s only one real authentic way to build links – create good, quality content that people love and will link to. Write your heart out. Be interested in people and in giving people the things they are interested in. Create videos that will get viral and create buzz. Linkbaiting is a great way to go and chances are, Google is not going to penalize your unique content because of its value and authenticity.

Yes it’s a much slower route to take – but it’s what’s here to stay.

Find free links and learn of new link building opportunities from the competition.

  • Hub Finder – reviews sites that rank for a specific keyword/phrase and finds links that they have in common.
  • Link Harvester – analyze a websites backlinks to learn of new linking opportunities.
  • Solo SEO Link Search – use predefined search operators to identify sites that offer links submissions.
  • Dofollow Diver – search for niche blogs and post quality comments to get free a link.
  • Link Diagnosis – analyze a domains backlink data including the Page Rank and anchor text of the links.
  • Text Link Checker – see if your external links could be harmful to your website reputation.

 Other Places to look for links… 

Some other places to look for links are directories, social bookmarking, forums, article submis- sions, Q&A sites, press releases, RSS syndication, and more.

Competitive Analysis

Review competitor traffic, keywords and links as well as analyze industry trends.

  • – Site Analytics – Compare traffic trends side-by-side for competing web- sites.
  • – Media Measurement – view detailed reports for many different web- sites.
  • Niche Watch – Compare your site versus other websites that are competing for a spe- cific keyword phrase.
  • SEMRush – Quickly generates a list of keywords a site is currently ranking for.
  • Google Insights – Examine search volume trends across specific locations, categories and time frames.
  • Perspctv – Compare and analyze terms across blogs, news articles, twitters and search volume.
  • Blog Pulse – Review recent buzz and Trends within the blogosphere for specific search terms.
  • IceRocket Trends – A good alternative to Blog Pulse and displays the average posts per day.
  • What’s the Buzz – Find out the popularity of certain keywords within blogs and search engines.

Too much advertising can also result in lower Google rankings (Wiki). This again is a result of Google’s attempts to improve search results for the user. Google tends to equate an over- abundance of advertising to lower-quality or “spam” websites. Be sure that advertising does not interfere with the content on the page. This is especially important with advertising above the fold and within the text.

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Contextual Backlinks Post Google and Penguin updates

Search engines post Panda and Penguin updates love to see backlinks embedded in relevant content contrary to links with surrounding relevant unique content, so empty forum profiles with no description or even an image/photo or blog comments links are losing their inbound link’s importance as they once use to have.

The engines are searching for new fresh content and they will index your link if it’s surrounded by fresh and unique content, and you should focus your link building strategy based on this to see it will work well in increasing the rank and traffic of your site.

There’s a few blogs networks, some of them are private networks with high page rank that usually give the best results, When you get access to post articles onto their blogs networks to appear on their home page -until indexing with your links embedded in the content, then your content will move to the inner pages. There are some public networks such as Unique Article Wizard and Submit Your Article where you should submit only valuable and unique content and still get valuable links, (i.e. Google Inside Search Blog by Matt Cutts).


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