Is Article Marketing Post Panda n’ Penguin Still Effective?
I know i might rise a few objections with this statement but Article marketing is still effective; even with the recent Google changes. Article writing and marketing is still a great way to gain authority and have an online presence, but you need to adapt to the changes that Google is making so that you can experience good results. Google’s recent Panda n’ Penguin updates have changed the way that SEO article writing is done.
In order to meet Google’s strict quality guidelines, it’s imperative that content writers follow the best writing practices. Instead of using the keyword-stuffing tricks of the past, writers are now being forced to come up with content that is usable and will be received well by readers, search engines and social networks. Social media has forever changed the way in which web users read articles and other online content. Creating interesting and relevant content is the only way to keep web users engaged.
Article Marketing; It’s not just about Keywords
Yes, keywords are important. The truth is that they’re not the only important thing to consider. Keyword density shouldn’t be your one and only concern. As social media continues to evolve, search results won’t only be displayed based on an article’s keyword density. It’s important to target keywords, but they should be used sparingly. Take the time to make sure that all of your content is of quality, rather than focusing on keyword quantity.
Make sure that you’re not worrying too much about beginning a sentence with target keywords or using them throughout your headings. As long as you’re creating quality content that reads well, the search engines will recognize and reward you. Google’s new algorithms can also tell whether content is popular in the social media world. This is another reason why it’s imperative that you create quality content that web users will want to read.
Usable and Original Content is Crucial
With the new algorithm changes, Google is making sure that the most original content is at the top of the search results. Google can penalize you if your website contains the same old information that can be found 100 other places on the web. It’s important that your website isn’t just sharing recycled information in a similar way. If you want Google to recognize your website as valuable, you need original website content that will truly be useful to web users.
When creating content, don’t just focus on the number of words you are using. Make sure that you’re providing web users with quality and helpful information. If you’re looking for a new way to discuss information, take a look at discussion boards. This can be a valuable place to share your authority on a particular subject. In many cases, web users have many questions that need to be answered on various discussion boards. This method can help you draw in new readers and buyers because they will appreciate your insight and will begin to trust your authority.
Make sure that you’re not just republishing online content
You should include unique thoughts and ideas in all of your articles. Always offer a unique perspective on all of your information. This will help to keep readers engaged in what you have to say. Google can tell if you are simply rewriting the same material. If you want to see the best search engine rankings and want to make sure that your readers are interested in what you have to say, take extra care when creating your SEO articles.
Understand Your Niche
Whenever you’re developing online content, it’s important that you write your content for your target audience. Web readers can tell whether content is created for informational purposes or simply for rankings. The search engines can also tell if your content is written for the right reasons. By keeping your target audience in mind when creating all web content, you will be able to reach your goals while also providing a purpose.
Your online content should be focused around issues that interest your niche audience. Make sure that you research and understand what your potential customers are looking for. Take the time to address their questions and concerns so that your articles are a success. Your content should read well and appeal to a variety of readers.
Once you’ve published high-quality content, it’s important to tell Google about the content and make it easy for users to find the content. This means that you should add the appropriate keyword rich meta titles and descriptions and they should closely match the content on the page. Check out my previous post on how to use meta tags properly post Google updates.
Keyword stuffing and intentionally filling meta descriptions with keywords that don’t match the page in an attempt to deceive will only hurt your search engine results.
It’s also important to make the most of the SERP, the short paragraph showing in the Google search returns. Use this space to provide a clear description of the content and encourage users to click through to your site.