5 Ways Photoshop Can Benefit Your Business

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When it comes to photo editing software, there is only one name that instantly comes to mind — Photoshop. Developed and distributed by Adobe Systems, Photoshop is not only viewed as the standard for photo editing, but just about anything that has to do with graphical content. While it isn’t necessarily the easiest program to use, it does reward those that take the time to master and make it work.

You don’t hear a lot about the marketing benefits of Photoshop, but even so, there are plenty to be had. Here are five ways this amazing software can help your business.

1. Supporting Photo Editing Needs        

Photoshop wears a ton of hats these days, but at the very basic level, it is a photo editing program, and a darn good one at that. This software allows you to do things like remove people  and objects from photographs, add people or objects to photographs, and perform basic touch-up jobs like eliminating the red eye that commonly plagues photos. When it comes to image manipulation of any sort, there is arguably nothing better.

Businesses can use Photoshop to enhance the photos and images they post on their website, publish to their blog, and share with their social media fans. And if you have the skill set, this software can even be that catalyst that drives your very own photo editing business.

2. Enhancing Photography Projects

A capable and photo-friendly software package is starting to become a must-have tool for photographers in the digital age. Of course there are several options available, but in terms of capabilities, it is hard to go wrong with Photoshop. One of the simple luxuries it offers photographers is a place to store and manage photos. Those who learn the basics of the software can take this one step further by making enhancements that take their photo projects to new heights.

3. Opening Graphic Design Opportunities  

Photoshop is perhaps best known for its photo editing qualities, but it is also incredibly popular with graphic designers. As you may know, graphic design is a very prosperous industry, and many companies want their projects to be specifically designed with none other than this software here. Sites like elance.com, Freelancer.com, and Guru.com are loaded with listings from potential clients seeking Photoshop specialists. These gigs may range anywhere from hundreds to thousands of dollars.

Businesses can use Photoshop to support a variety of graphic design requirements beyond landing gigs. From building templates for your print catalogs to creating mock designs of layouts to use for your website, it can be useful for producing the almost any kind of graphical content you need.

4. Enabling Professional Web Design

Some use Photoshop to draw up mock designs for their homepage. Others use it to build their actual website itself. This software is great for creating the foundation of your website as well as the graphical elements the site will include. Have a blog for your business? Cool, because Photoshop is also capable of customizing and enhancing the functionality of themes, particularly those designed for the WordPress platform. For this reason, it is becoming very popular with developers.

You may find that some professionals recommend against using Photoshop for web design, citing that there are other tools better suited for the job. That may be true in some instances, but many designers will attest that this software is more than capable of getting the job done.

5. Adding to Your Expertise

Photoshop specialists possess a skill that is highly sought after these days. Should you or someone on your staff learn to master this software, it could pay huge dividends when it comes to teaching the ropes to others. For instance, you could create tutorials complete with step-by-step written instructions, screen shots, or even videos that explain how to perform various actions. Whether you decide to charge a fee for this knowledge or give it away for free, you could enjoy residual benefits by sharing it with others.


This article only covered a few of the many ways Photoshop can be used to power your business. Like I mentioned earlier, it comes with a pretty steep learning curve, but the rewards it offers in return are more than worth it. The good thing about this curve lies in the fact that there are numerous tutorials designed to educate beginners on the ins and outs of using the software. This is also one of those programs, that might look complicated to use, but the basics can be figured out thru experimentation. So with the resources, the need, and a bit of patience, Photoshop can prove to be an indispensable tool for your business.

Guest Post by:

Abel Velazquez. @benchmarkabel is a freelance writer, online marketing expert, and advocate for event marketing company, Benchmark Email.

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